Insights, tips, and strategies to help your business succeed online.
Shopify app bloat is a common, measurable cause of slow page speed and lost conversions. Here's how to audit what each app actually costs you and a framework for what to cut first.
Jason Poonia 
Why collection pages carry more buyer-intent search volume than product pages on Shopify, and what a good vs bad collection page actually looks like.
Jason Poonia 
The difference between Shopify development work and Shopify marketing work, and how to work out which one is actually holding your store back.
Jason Poonia 
Shopify's built-in analytics and the browser-only Meta Pixel both misreport ecommerce performance. Here's how to configure GA4 and Meta CAPI properly.
Jason Poonia 
A practical platform-fit comparison for NZ/AU wholesale and B2B brands weighing up Shopify Plus and BigCommerce, covering ERP integration, tiered pricing, bulk ordering and multi-currency.
Jason Poonia 
Realistic ROAS ranges for NZ Shopify stores on Meta and Google Shopping, and how to calculate the only ROAS number that actually matters: your break-even.
Jason Poonia 
Most Shopify stores are invisible to ChatGPT, Perplexity, and Google AI Overviews. Here's why AI answer engines skip most ecommerce sites, and what makes a store citable.
Jason Poonia 
Getting visitors but not orders? A new Shopify theme won't fix it. Here's how to diagnose product pages, checkout friction, trust signals, mobile and speed.
Jason Poonia 
What a social media management retainer actually includes in NZ, how content, community management and reporting fit together, and how to read pricing so you know what you're paying for.
Jason Poonia 
How to compare NZ web design companies in 2026: what different price tiers actually buy you, how to read competing quotes, and the questions that separate a $3k build from a $15k one.
Jason Poonia 
A plain-English look at what day-to-day Google Ads management involves, how to tell a genuinely good manager from a set-and-forget one, and what management fees look like in the NZ market.
Jason Poonia 
A diagnostic for NZ Shopify stores stuck outside Google's first page: thin collections, manufacturer copy, missing schema, and the internal linking gaps generic checklists miss.
Jason Poonia Showing 13-24 of 196 posts
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