Insights, tips, and strategies to help your business succeed online.
Comparing the best website maintenance and management companies in NZ for 2026. Hosting, security, backups, updates and support, reviewed and ranked.
Jason Poonia 
A clear decision framework for NZ businesses: when Squarespace, Wix or Shopify is genuinely enough, and when the complexity, stakes and growth of your business mean a web developer is worth the cost.
Jason Poonia 
A plain-English breakdown of Google Ads (formerly AdWords) pricing in New Zealand: ad spend vs management fees, the fee structures NZ agencies use, and what drives the cost up or down.
Jason Poonia 
A practical guide to vetting an SEO consultant or specialist in New Zealand. Solo consultant vs agency, red flags to avoid, questions to ask, and how to check past results.
Jason Poonia 
What Instagram and Facebook advertising actually costs a NZ business in 2026: ad spend by objective, typical CPM and CPC ranges, and how management fees work.
Jason Poonia 
A plain-English breakdown of what you are actually paying for when you hire a local SEO service in NZ: Google Business Profile management, citations, local links, reviews, content, and rank tracking.
Jason Poonia 
SEO agency pricing in NZ varies by city. See typical Wellington and Tauranga SEO costs, why the two markets differ, and what shapes a fair quote in each.
Jason Poonia 
Shopify app bloat is a common, measurable cause of slow page speed and lost conversions. Here's how to audit what each app actually costs you and a framework for what to cut first.
Jason Poonia 
Why collection pages carry more buyer-intent search volume than product pages on Shopify, and what a good vs bad collection page actually looks like.
Jason Poonia 
The difference between Shopify development work and Shopify marketing work, and how to work out which one is actually holding your store back.
Jason Poonia 
Shopify's built-in analytics and the browser-only Meta Pixel both misreport ecommerce performance. Here's how to configure GA4 and Meta CAPI properly.
Jason Poonia 
A practical platform-fit comparison for NZ/AU wholesale and B2B brands weighing up Shopify Plus and BigCommerce, covering ERP integration, tiered pricing, bulk ordering and multi-currency.
Jason Poonia Showing 13-24 of 203 posts
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