Featured
4 Jul 2026
5 Best Google Ads Agencies in Auckland & NZ (2026)
Comparing the best Google Ads agencies Auckland and NZ businesses can hire in 2026. Pricing models, specialisms and how to pick the right PPC partner.
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15 articles on Paid Ads
Get more from your advertising budget with expert guidance on Google Ads, Meta Ads, and paid social campaigns. Our paid ads articles cover campaign setup, audience targeting, ad creative best practices, and real-world results from NZ ad campaigns.
Featured Articles
Featured
Featured
4 Jul 2026
5 Best Meta Ads (Facebook & Instagram) Agencies in NZ (2026)
Comparing the best Meta Ads agencies for Facebook and Instagram advertising in New Zealand. Specialisms, pricing signals and how to pick the right paid social partner.
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Featured
4 Jul 2026
Google Ads (AdWords) Pricing in NZ: What It Actually Costs in 2026
A plain-English breakdown of Google Ads (formerly AdWords) pricing in New Zealand: ad spend vs management fees, the fee structures NZ agencies use, and what drives the cost up or down.
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Paid Ads 4 Jul 2026
Instagram and Facebook Ads Cost in NZ: A Realistic 2026 Breakdown
What Instagram and Facebook advertising actually costs a NZ business in 2026: ad spend by objective, typical CPM and CPC ranges, and how management fees work.
Jason Poonia 
Paid Ads 4 Jul 2026
Shopify's Native Analytics Are Lying to You: Fixing GA4 and Meta CAPI for Ecommerce
Shopify's built-in analytics and the browser-only Meta Pixel both misreport ecommerce performance. Here's how to configure GA4 and Meta CAPI properly.
Jason Poonia 
Paid Ads 4 Jul 2026
What Good ROAS Looks Like for a Shopify Store in NZ (By Channel)
Realistic ROAS ranges for NZ Shopify stores on Meta and Google Shopping, and how to calculate the only ROAS number that actually matters: your break-even.
Jason Poonia 
Paid Ads 4 Jul 2026
What Does a Google Ads Manager Actually Do (And What Should You Pay One)?
A plain-English look at what day-to-day Google Ads management involves, how to tell a genuinely good manager from a set-and-forget one, and what management fees look like in the NZ market.
Jason Poonia 
Paid Ads 10 May 2026
Instagram & Facebook Ad Safe Zones: Exact Measurements for 1:1, 4:5 and 9:16 (2026)
Exact safe zone pixel measurements for Facebook and Instagram ads in 1:1, 4:5 and 9:16, plus the March 2026 unified safe zone update for NZ advertisers.
Jason Poonia 
Paid Ads 11 Apr 2026
Why Your Meta Ads Keep Attracting the Wrong Leads (And How to Fix It)
One good week, three bad weeks? Learn why Meta keeps shifting your ad audience and the three fixes that lock in qualified leads for NZ businesses.
Jason Poonia 
Paid Ads 4 Mar 2026
Combining Local SEO with Google Ads: The Ultimate Guide for Maximum Impact
Learn how to combine local SEO with Google Ads for maximum online visibility. Covers optimisation strategies, integration tips, and real case studies.
Jason Poonia 
Paid Ads 4 Mar 2026
Google's Search Algorithm Changed: What This Means for Your Ad Campaigns in 2026
Google changed how budget and bidding work in search ads. Learn the new scaling strategy that lets you lower CPC while increasing spend.
Jason Poonia 
Paid Ads 4 Mar 2026
How to Actually Use Google Ads for Your Business (NZ Guide, 2026)
The Google Ads walkthrough I give every NZ business owner. When to run them, how to set them up properly, and the mistakes that burn budget for nothing.
Jason Poonia Showing 1-12 of 15 posts
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