Privacy & Cookie Policy

Last Updated: 14 January 2026

Lucid Media Limited ("we", "us", or "our") is committed to protecting your privacy. This Privacy & Cookie Policy explains how we collect, use, and safeguard your information when you visit our website lucidmedia.co.nz.

1. Information We Collect

Information You Provide

When you fill out a contact form, use our calculators, or subscribe to our newsletter, we may collect:

Name and contact information (email, phone number)
Business name and website URL
Information about your project or inquiry
Calculator inputs and results
Any other information you choose to provide

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device, including:

IP address
Browser type and version
Operating system
Time zone and location
Pages visited and time spent on pages
Referring website or source
Device type (desktop, mobile, tablet)

2. Tracking Technologies We Use

We use the following third-party services to collect and analyse information:

Google Analytics 4

We use Google Analytics 4 to understand how visitors interact with our website. Google Analytics collects information such as how often users visit, what pages they view, and what other sites they visited prior to coming to our website. We use this information to improve our website and services. Google Analytics uses cookies and collects your IP address. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Microsoft Clarity

We use Microsoft Clarity to understand how users interact with our website through session recordings and heatmaps. Clarity may collect information such as mouse movements, clicks, scroll behaviour, and page interactions. This helps us identify usability issues and improve user experience. Clarity masks sensitive information by default. Learn more about Microsoft's privacy practices.

Vercel Analytics

Our website is hosted on Vercel, which provides analytics and speed insights to help us monitor website performance. Vercel may collect anonymised performance data and visitor metrics.

3. Cookies

Cookies are small text files stored on your device when you visit our website. We use cookies to:

Analyse website traffic and usage patterns
Remember your preferences
Improve website functionality and performance
Understand how you interact with our content

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of our website may not function properly without cookies.

4. How We Use Your Information

We use the information we collect to:

Provide, maintain, and improve our services
Communicate with you about your project or inquiry
Send you marketing communications (with your consent)
Respond to your comments, questions, and requests
Monitor and analyse trends, usage, and activities
Detect, investigate, and prevent fraudulent or unauthorised activity
Optimise our website and marketing campaigns

5. Third-Party Services

We use the following third-party services to process your information:

Google Analytics - Website analytics
Microsoft Clarity - Session recordings and heatmaps
Formspree - Form submissions and calculator data
MailerLite - Email newsletter subscriptions
Vercel - Website hosting and analytics
Notion - Content management for blog posts

These services have their own privacy policies governing the use of your information.

6. Behavioral Advertising

We may use your information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising by:

7. Do Not Track

Please note that we do not alter our data collection and use practices when we detect a "Do Not Track" signal from your browser.

8. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Analytics data is typically retained for 26 months. You may request deletion of your personal information at any time by contacting us.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. All client data is stored in applications protected by two-factor authentication. However, no method of transmission over the Internet is 100% secure.

10. Your Rights

Under the New Zealand Privacy Act 2020, you have the right to:

Access your personal information
Request correction of your personal information
Request deletion of your personal information
Object to processing of your personal information
Request restriction of processing
Data portability

If you are a European resident, you also have rights under the General Data Protection Regulation (GDPR) to access, correct, update, or request deletion of your personal information.

11. Third-Party Links

Our website may contain links to third-party websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policy of every site you visit.

12. Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

13. Changes to This Policy

We may update our Privacy & Cookie Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date. You are advised to review this policy periodically for any changes.

14. Contact Us

If you have any questions about this Privacy & Cookie Policy or wish to exercise your rights, please contact us:

Email: info@lucidmedia.co.nz
Website: Contact Page