Insights, tips, and strategies to help your business succeed online.
Google's biggest ad event landed on 20 May 2026. Here's the NZ-business take on AI Max, journey-aware bidding, total budgets, and the 37-month data limit.
Jason Poonia 
Google AI Overviews cut organic CTRs from 1.76% to 0.61%, and paid CTRs from 19.7% to 6.34%. Here's what the 2026 data shows and how NZ businesses should respond.
Jason Poonia 
Meta has replaced Post Engagement with Interactions, redefined engaged-views and renamed the attribution model. Here's what changed and what to check now.
Jason Poonia 
Google's March 2026 core update finished rolling out on 8 April. Here's the recovery pattern across NZ accounts two months on, and what to do if your traffic is still down.
Jason Poonia 
Google's Lighthouse now scores how AI-agent-ready your site is. Here's what it checks (llms.txt, WebMCP, accessibility tree, CLS) and what NZ businesses should actually do.
Jason Poonia 
Inside the 200-millisecond Meta ad auction: the four-step process, the equation that ranks every ad, and how Andromeda changed targeting for advertisers.
Jason Poonia 
Exact safe zone pixel measurements for Facebook and Instagram ads in 1:1, 4:5 and 9:16, plus the March 2026 unified safe zone update for NZ advertisers.
Jason Poonia 
Two Google core updates back to back. March hit AI content hard, April rebuilt the ranking signals. Here is what changed, who got hit, and how to recover.
Jason Poonia 
Meta rebuilt click-through attribution in March 2026. Here is what actually changed, why your reported numbers dropped 40-60%, and how to read the new reports.
Jason Poonia 
Step-by-step guide to setting up the Meta Ads MCP for Claude and ChatGPT, plus how to fix the is_ads_mcp_enabled false flag we hit on a real client account.
Jason Poonia 
What separates a good website from a great one? These 5 core elements are the foundation of every high-performing website design.
Jason Poonia 
The 5 second rule for websites says you have just 5 seconds to make a first impression. Here's what it means and how to pass the test.
Jason Poonia Showing 1-12 of 161 posts
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