Insights, tips, and strategies to help your business succeed online.
One good week, three bad weeks? Learn why Meta keeps shifting your ad audience and the three fixes that lock in qualified leads for NZ businesses.
Jason Poonia 
What percentage of your backlinks should be branded vs exact match? The safe anchor text ratio breakdown for 2026.
Jason Poonia 
Think branded anchors waste your link building budget? Here's why they're actually the most valuable links you can build.
Jason Poonia 
Realistic digital marketing budget guidelines for NZ small businesses. How to allocate spend across SEO, ads, and content in 2026.
Jason Poonia 
Exact match anchor text can boost or destroy your rankings. Learn the safe threshold and how to avoid Google's Penguin penalty.
Jason Poonia 
NZ website conversion rate benchmarks by industry. Find out if your site is underperforming and what good looks like in 2026.
Jason Poonia 
Step-by-step guide to auditing your anchor text profile using Ahrefs, Moz, and Google Search Console. Spot red flags before Google does.
Jason Poonia 
Stop getting burned by link builders. Use this template to brief your provider on anchor text, target pages, and quality standards.
Jason Poonia 
Is your website costing you customers? 10 warning signs it needs a redesign, plus realistic NZ pricing for 2026.
Jason Poonia 
Transparent website pricing for NZ businesses. From $2,500 brochure sites to $100k+ custom builds. Real costs by website type.
Jason Poonia 
Learn what anchor text is, the different types, and why it matters for your SEO strategy. A practical guide for NZ business owners.
Jason Poonia 
A NZ restaurant spent $10/day on Facebook Ads and got 10,620 website visits at $0.46 each. Here's the exact strategy that made a small budget work.
Jason Poonia Showing 1-12 of 168 posts
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