Insights, tips, and strategies to help your business succeed online.
OpenAI added audience targeting to ChatGPT Ads, Google now labels AI-generated ads across Search and YouTube, and DSA campaigns have a February 2027 end date.
Jason Poonia 
The Meta Ads Library shows every active ad on Facebook and Instagram for free. Here is how to use it to research competitors and find winning creative.
Jason Poonia 
What local SEO costs in New Zealand ($800 to $3,000 a month), whether it still works in 2026, and the steps that get NZ service businesses into Google's map pack.
Jason Poonia 
Comparing the best Google Ads agencies Auckland and NZ businesses can hire in 2026. Pricing models, specialisms and how to pick the right PPC partner.
Jason Poonia 
Comparing the best Meta Ads agencies for Facebook and Instagram advertising in New Zealand. Specialisms, pricing signals and how to pick the right paid social partner.
Jason Poonia 
Comparing the best website maintenance and management companies in NZ for 2026. Hosting, security, backups, updates and support, reviewed and ranked.
Jason Poonia 
A clear decision framework for NZ businesses: when Squarespace, Wix or Shopify is genuinely enough, and when the complexity, stakes and growth of your business mean a web developer is worth the cost.
Jason Poonia 
A plain-English breakdown of Google Ads (formerly AdWords) pricing in New Zealand: ad spend vs management fees, the fee structures NZ agencies use, and what drives the cost up or down.
Jason Poonia 
A practical guide to vetting an SEO consultant or specialist in New Zealand. Solo consultant vs agency, red flags to avoid, questions to ask, and how to check past results.
Jason Poonia 
What Instagram and Facebook advertising actually costs a NZ business in 2026: ad spend by objective, typical CPM and CPC ranges, and how management fees work.
Jason Poonia 
A plain-English breakdown of what you are actually paying for when you hire a local SEO service in NZ: Google Business Profile management, citations, local links, reviews, content, and rank tracking.
Jason Poonia 
SEO agency pricing in NZ varies by city. See typical Wellington and Tauranga SEO costs, why the two markets differ, and what shapes a fair quote in each.
Jason Poonia Showing 1-12 of 196 posts
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