Insights, tips, and strategies to help your business succeed online.
Realistic ROAS ranges for NZ Shopify stores on Meta and Google Shopping, and how to calculate the only ROAS number that actually matters: your break-even.
Jason Poonia 
Most Shopify stores are invisible to ChatGPT, Perplexity, and Google AI Overviews. Here's why AI answer engines skip most ecommerce sites, and what makes a store citable.
Jason Poonia 
Getting visitors but not orders? A new Shopify theme won't fix it. Here's how to diagnose product pages, checkout friction, trust signals, mobile and speed.
Jason Poonia 
What a social media management retainer actually includes in NZ, how content, community management and reporting fit together, and how to read pricing so you know what you're paying for.
Jason Poonia 
How to compare NZ web design companies in 2026: what different price tiers actually buy you, how to read competing quotes, and the questions that separate a $3k build from a $15k one.
Jason Poonia 
A plain-English look at what day-to-day Google Ads management involves, how to tell a genuinely good manager from a set-and-forget one, and what management fees look like in the NZ market.
Jason Poonia 
A diagnostic for NZ Shopify stores stuck outside Google's first page: thin collections, manufacturer copy, missing schema, and the internal linking gaps generic checklists miss.
Jason Poonia 
Threads has hit 450 million monthly users and gives NZ businesses the highest organic reach of any major platform right now. Here's how to capitalise.
Jason Poonia 
Discover why YouTube SEO in 2026 is essential for NZ businesses. YouTube now appears in 29.5% of Google AI Overviews, far ahead of any competitor platform.
Jason Poonia 
New data shows only 23% of Google searches reach any website in 2026. Learn what zero-click search means for NZ businesses and how to adapt your strategy.
Jason Poonia 
Search everywhere optimisation is the new SEO for NZ businesses. Learn how to get found on TikTok, YouTube, ChatGPT, voice, and beyond, not just Google.
Jason Poonia 
The sale playbook big e-commerce brands actually use: stock tiering, offer architecture, AOV ladders, creator tiers and paid search. Steal the method.
Jason Poonia Showing 25-36 of 203 posts
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