Insights, tips, and strategies to help your business succeed online.
Cold email is legal in New Zealand under three conditions. Here are the consent, identification and unsubscribe rules from the Act, in plain English.
Jason Poonia 
Retainer, fixed project or performance deal. How New Zealand marketing agencies actually charge, what each model does to your incentives, and our own prices.
Jason Poonia 
A self-liquidating funnel pays for its own ad spend from the first sale. Here is what it takes to build one in New Zealand, and when it will not work.
Jason Poonia 
What does a customer actually cost you, and what are they worth? The CAC and LTV maths for New Zealand service businesses, using real cost-per-lead figures.
Jason Poonia 
Google set the AI Max migration timeline, shipped Gemini 3.7 Flash into AI Mode, and tested AI buttons on its home page. Three moves, one direction.
Jason Poonia 
Trust in AI answers fell 28 points in a year, and the strongest AI visibility signals are not what agencies usually sell. What the 2026 data shows.
Jason Poonia 
Content in marketing is material that attracts, educates, or converts an audience without a direct sales pitch. Here's what the types are and what actually works.
Jason Poonia 
A social media and marketing strategy that actually drives results starts with channel fit, clear goals, and integration with SEO, email, and paid search.
Jason Poonia 
Google removes the $50K lead form barrier, AI Overviews gets image generation, and Emarketer says ChatGPT Ads will miss its 2030 target by 90%.
Jason Poonia 
Learn how to build a marketing strategy using social media that ties directly to revenue for New Zealand service businesses. Goal setting, funnels, content, and measurement.
Jason Poonia 
Meta Lattice is Meta's unified AI ad-ranking model. Here's what it is, the results Meta reported, and how New Zealand businesses should set up their Meta ads for it.
Jason Poonia 
OpenAI added audience targeting to ChatGPT Ads, Google now labels AI-generated ads across Search and YouTube, and DSA campaigns have a February 2027 end date.
Jason Poonia Showing 25-36 of 224 posts
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