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How Many Customers to Break Even?

Find out exactly how many new customers you need to cover your ad spend and start profiting.

Quick start: Find out how many customers you need to cover your ad costs. Essential before launching any paid campaign.

$

Your total monthly budget for Google Ads, Facebook Ads, or other paid channels

$

Example: If most customers pay around $800, enter 800

%

Example: If you make $500 profit on a $1000 job, that's 50%. Leave blank if unsure.

This calculator provides estimates. Actual results depend on your close rate, lead quality, and other factors.

Why Break-even Matters

Understanding your break-even point is crucial before investing in paid advertising. It tells you the minimum number of customers you need from your ads just to cover what you spent.

The formula is simple:

Break-even Customers = Ad Spend รท Profit Per Customer

If you're using revenue instead of profit, you'll get a lower break-even number, but remember that doesn't account for your costs to deliver the service. Using your profit margin gives a more accurate picture.

What's a good break-even point?

This depends on your industry, but generally:

  • 1-3 customers: Excellent - very achievable with good ads
  • 4-6 customers: Good - achievable with solid campaigns
  • 7-10 customers: Moderate - requires well-optimised campaigns
  • 10+ customers: Challenging - consider increasing job value or reducing spend

Want to know if your break-even is realistic? Check our Cost Per Lead Benchmarks to see how many leads you'll likely get for your budget.

Want Help Achieving These Results?

Book a free strategy call and we'll create a custom plan to help you hit your goals.

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