28 articles on Digital Marketing
Build a complete digital marketing strategy for your New Zealand business. Our articles cover multi-channel marketing, lead generation, email campaigns, social media, and how to measure ROI across all your online marketing efforts.
Featured
Google's biggest ad event landed on 20 May 2026. Here's the NZ-business take on AI Max, journey-aware bidding, total budgets, and the 37-month data limit.
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Meta has replaced Post Engagement with Interactions, redefined engaged-views and renamed the attribution model. Here's what changed and what to check now.
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Inside the 200-millisecond Meta ad auction: the four-step process, the equation that ranks every ad, and how Andromeda changed targeting for advertisers.
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Meta rebuilt click-through attribution in March 2026. Here is what actually changed, why your reported numbers dropped 40-60%, and how to read the new reports.
Jason Poonia 
Step-by-step guide to setting up the Meta Ads MCP for Claude and ChatGPT, plus how to fix the is_ads_mcp_enabled false flag we hit on a real client account.
Jason Poonia 
Realistic digital marketing budget guidelines for NZ small businesses. How to allocate spend across SEO, ads, and content in 2026.
Jason Poonia 
A NZ restaurant spent $10/day on Facebook Ads and drove a high volume of website visits at $0.46 each. Here's the exact strategy that made a small budget work.
Jason Poonia 
Full breakdown of the Facebook Ads strategy that generated a high volume of qualified car buyer leads at $16.02 each for a NZ dealership in 4 months.
Jason Poonia 
Most brands turn off ads on Cyber Monday. We kept going with a warm audience retargeting extension that added incremental revenue. Here's the playbook.
Jason Poonia 
Real NZ cost per lead data by industry from actual campaigns. See what cleaning, plumbing, real estate, and other NZ businesses pay per lead in 2026.
Jason Poonia 
Everything NZ restaurant owners need to know about digital marketing in 2026. Real campaign data, proven strategies, and practical advice from $10/day budgets.
Jason Poonia 
Real data from NZ real estate campaigns. See what works for lead generation, personal branding, and technology for Kiwi real estate agents in 2026.
Jason Poonia Showing 1-12 of 28 posts
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