40 articles on Digital Marketing
Build a complete digital marketing strategy for your New Zealand business. Our articles cover multi-channel marketing, lead generation, email campaigns, social media, and how to measure ROI across all your online marketing efforts.
Featured
Google set the AI Max migration timeline, shipped Gemini 3.7 Flash into AI Mode, and tested AI buttons on its home page. Three moves, one direction.
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Featured
Google removes the $50K lead form barrier, AI Overviews gets image generation, and Emarketer says ChatGPT Ads will miss its 2030 target by 90%.
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Featured
Meta Lattice is Meta's unified AI ad-ranking model. Here's what it is, the results Meta reported, and how NZ businesses should set up their Meta ads for it.
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OpenAI added audience targeting to ChatGPT Ads, Google now labels AI-generated ads across Search and YouTube, and DSA campaigns have a February 2027 end date.
Jason Poonia 
See every active Facebook and Instagram ad your competitors run, free. How to search the Meta Ads Library, spot their winners and borrow the strategy.
Jason Poonia 
The difference between Shopify development work and Shopify marketing work, and how to work out which one is actually holding your store back.
Jason Poonia 
A practical platform-fit comparison for NZ/AU wholesale and B2B brands weighing up Shopify Plus and BigCommerce, covering ERP integration, tiered pricing, bulk ordering and multi-currency.
Jason Poonia 
The sale playbook big e-commerce brands actually use: stock tiering, offer architecture, AOV ladders, creator tiers and paid search. Steal the method.
Jason Poonia 
Audience Segments are forward-looking. Set them up today and you have eight weeks of diagnostics in two months. Skip it and that data does not exist.
Jason Poonia 
AI marketing agents are changing how NZ businesses run campaigns. Learn what agentic AI is, how it works in practice, and how to start using it in 2026.
Jason Poonia 
From audience liquidation to misnamed ads, here are the 10 expensive Meta ads mistakes we see most often in NZ business accounts, with a fix for each.
Jason Poonia 
Google's biggest ad event landed on 20 May 2026. Here's the NZ-business take on AI Max, journey-aware bidding, total budgets, and the 37-month data limit.
Jason Poonia Showing 1-12 of 40 posts
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