Getting traffic but not sales?
Your Wellington website is getting visitors, but they're not converting. Something is blocking them from buying, signing up, or getting in touch. We find those blockers and fix them so more of your traffic turns into revenue.
More customers from the traffic you already have
You're already paying for traffic. SEO, Google Ads, social media. But if only 2% of visitors convert, you're losing 98% of your marketing spend. That's money walking out the door.
Here's the thing: your Wellington competitors might be converting at 4%. That means they can afford to outbid you on ads and still profit. The difference isn't more traffic. It's what happens when visitors land on your site.
We dig into your data and find exactly what's stopping people from buying. Then we fix it. No guesswork, no opinions. Just changes proven to get more sales from the same traffic.
What this means for your business
More revenue, same ad spend
If you double your conversion rate, you double your sales without spending another dollar on traffic.
Lower cost per customer
When more visitors buy, each sale costs you less to acquire. Better margins, more profit.
Proof, not opinions
We test changes with real visitors. You only roll out what's proven to work.
Improvements that compound
A 10% lift this month, another next month. Small wins stack into big results.
Does this sound familiar?
These are the conversion problems we solve for businesses every day.
Getting traffic but not sales
Your Google Ads and SEO are working. Visitors are coming. But they leave without buying or enquiring.
Ad spend going up, sales staying flat
You're paying more for traffic, but your revenue isn't growing. Something on your site is leaking money.
Carts full, checkouts empty
People add products but don't finish buying. Every abandoned cart is revenue you almost had.
Competitors winning with less traffic
If they convert at 4% and you convert at 2%, they can afford to outspend you on every channel.
How we fix your conversions
Every tool in the kit, focused on one goal: more customers from your existing traffic.
Conversion Audits
Find exactly where your visitors drop off and what's stopping them from buying. No more guessing.
A/B Testing
Test different versions of your pages to see what actually gets more sales. Real data, real results.
User Behaviour Analysis
See exactly how visitors use your site with heatmaps and recordings. Understand what confuses them.
Landing Page Optimisation
Turn more of your ad clicks and search traffic into leads and sales with pages built to convert.
Funnel Optimisation
Remove the friction that stops people from completing their purchase. Make buying easy.
E-commerce CRO
More add-to-carts, fewer abandoned checkouts, higher order values. More revenue from the same traffic.
How it works
A straightforward process that finds conversion blockers and fixes them.
Find the Problems
Your analytics tell a story. We find where visitors leave and what's blocking them from buying.
Prioritise Fixes
Not all problems are equal. We focus on changes that will have the biggest impact on your revenue.
Test & Prove
We test changes with real visitors to prove they work before rolling them out site-wide.
Keep Improving
Small wins add up. Ongoing testing means your conversion rate keeps climbing month after month.
Wellington e-commerce: stop leaving money in carts
Cart abandonment averages 70%. That means for every 10 people who add something to their cart, 7 leave without buying. At your traffic levels, how much revenue is that?
We find what's causing the drop-off. Slow checkout? Hidden shipping costs? Confusing forms? Trust issues? Then we fix it and test to prove the fix works.
Shopify, WooCommerce, custom builds. It doesn't matter. The principles are the same: make it easy to buy, remove doubt, and watch conversion rates climb.
Where the revenue is hiding
Product pages that sell
Better images, clearer descriptions, trust signals that close the deal.
Checkout that converts
Fewer steps, clearer progress, no surprises. Get them to the thank you page.
Bigger order values
Smart upsells and cross-sells that customers actually want.
Abandoned cart recovery
Emails that bring back the 70% who left. That's revenue you almost lost.
"Our checkout completion rate went from 23% to 41% after working with Lucid Media. That's nearly double the sales from the same traffic. The ROI has been incredible."
Emma Williams
Founder, Gifts Online
CRO FAQs for Wellington
Got questions? We have got answers. Here are some common questions about working with us.
Ask a QuestionReady to Turn Traffic Into Revenue?
Get a free conversion audit for your Wellington business. We'll show you exactly what's blocking sales and how to fix it.
