Calculators and guides that give you real answers
Stop guessing. Use these free calculators and downloadable guides to make data-driven decisions about your marketing budget, your website, and what to invest in next.
Most popular
The three calculators every business owner asks us about first.
Website Cost Estimator
Describe your project and get a realistic price range for a new website in NZ. The fastest answer to the question every business owner asks first.
Google Ads Budget Calculator
Work out the monthly Google Ads budget you need to hit your lead target in NZ, based on real cost-per-click and conversion benchmarks.
SEO Profit Calculator
Calculate how much profit SEO could realistically generate for your business based on your traffic, conversion rate, and customer value.
Pricing & Budget
How much should you spend?
Website Cost Estimator
A realistic price range for a new website in NZ.
Hosting Cost Calculator
Monthly hosting and care plan cost, the right tier for your site.
Marketing Budget Calculator
Your optimal monthly digital marketing budget based on your goals.
ROI & Profitability
Is it worth the investment?
Website ROI Calculator
Whether a new website is worth it. Payback period and projected ROI.
SEO Profit Calculator
How much profit SEO could generate based on your numbers.
Customer Profitability
Acquisition cost vs lifetime value to confirm your model works.
Break-even Calculator
How many customers you need to cover ad spend and turn a profit.
Paid Ads
Plan and benchmark advertising
Google Ads Budget Calculator
The monthly budget you need to hit your lead target in NZ.
Meta Ads Unit Economics
Whether your ecommerce Meta ads are profitable at a unit level.
Cost Per Lead Benchmarks
What businesses in your industry typically pay per lead.
Conversion
Optimise what your site already gets
Guides & checklists
Free PDF templates and checklists you can use straight away.
Website Project Brief Template
Plan a website project so you get accurate quotes the first time.
SEO Audit Checklist
A practical self-audit to spot the SEO gaps on your site.
Google Ads Launch Checklist
Everything to set up before you spend a dollar on Google Ads.
Website Launch Checklist
The final quality pass before a new site goes live.
Need help interpreting your results?
Book a free strategy call and we will walk through your numbers together, then put a plan against them.
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