40 articles on SEO
Discover proven search engine optimisation strategies tailored for New Zealand businesses. From technical SEO and on-page optimisation to link building and keyword research, our guides help you climb the Google rankings and drive organic traffic that converts.
Featured
Google AI Overviews cut organic CTRs from 1.76% to 0.61%, and paid CTRs from 19.7% to 6.34%. Here's what the 2026 data shows and how NZ businesses should respond.
Read article →
Featured
Google's March 2026 core update finished rolling out on 8 April. Here's the recovery pattern across NZ accounts two months on, and what to do if your traffic is still down.
Read article →
Featured
Google's Lighthouse now scores how AI-agent-ready your site is. Here's what it checks (llms.txt, WebMCP, accessibility tree, CLS) and what NZ businesses should actually do.
Read article →
Two Google core updates back to back. March hit AI content hard, April rebuilt the ranking signals. Here is what changed, who got hit, and how to recover.
Jason Poonia 
What percentage of your backlinks should be branded vs exact match? The safe anchor text ratio breakdown for 2026.
Jason Poonia 
Think branded anchors waste your link building budget? Here's why they're actually the most valuable links you can build.
Jason Poonia 
Exact match anchor text can boost or destroy your rankings. Learn the safe threshold and how to avoid Google's Penguin penalty.
Jason Poonia 
Step-by-step guide to auditing your anchor text profile using Ahrefs, Moz, and Google Search Console. Spot red flags before Google does.
Jason Poonia 
Stop getting burned by link builders. Use this template to brief your provider on anchor text, target pages, and quality standards.
Jason Poonia 
Learn what anchor text is, the different types, and why it matters for your SEO strategy. A practical guide for NZ business owners.
Jason Poonia 
See exactly how long SEO took to work for 6 NZ businesses with real traffic data. From +143% to +643% growth, here's what to expect.
Jason Poonia 
The complete playbook for NZ plumbers, electricians, builders, and tradies to rank on page 1 of Google. Real data from tradie SEO and ad campaigns.
Jason Poonia Showing 1-12 of 40 posts
Get in touch and let's discuss how we can help your business.
