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Is a New Website Worth the Investment?

Calculate the return on investment of a new website. See your payback period, projected ROI, and how quickly a new site could pay for itself.

Quick start: Enter your website investment and expected traffic to see how quickly a new site could pay for itself. Most businesses see 2-3x traffic growth within 6-12 months of launching an SEO-optimised website.

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Total cost of new website (design, development, content)

Your current organic + direct traffic per month

Projected traffic after SEO-optimised site launch. A new site typically 2-3x traffic within 6-12 months.

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% of visitors who become leads/customers. New sites avg 2-5% vs old sites 1-2%.

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Average revenue per customer or lead

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Ongoing hosting, maintenance, and update costs

This calculator provides estimates based on the inputs you provide. Actual results depend on website quality, SEO implementation, industry, and other factors.

Understanding Website ROI

A website is not an expense - it is an investment that should generate measurable returns. Understanding your website ROI helps you make confident decisions about your digital investment.

The core formula for website ROI is:

Monthly Revenue Uplift = (New Visitors x Conv Rate x Customer Value) - (Current Visitors x Conv Rate x Customer Value)

Payback Period = Website Cost รท (Monthly Revenue Uplift - Ongoing Costs)

Why a new website increases revenue

A professionally built, SEO-optimised website typically delivers results through three channels:

  • More traffic: Proper SEO, faster load times, and mobile optimisation mean more visitors find you on Google
  • Higher conversion rates: Modern design, clear CTAs, and trust signals convert more visitors into leads or customers
  • Better user experience: Visitors stay longer, explore more pages, and are more likely to take action

What's a good payback period?

  • Under 6 months: Excellent - your website is a high-return investment
  • 6-12 months: Good - typical for well-executed website projects
  • 12-18 months: Acceptable - common for businesses with longer sales cycles
  • Over 18 months: Consider whether the traffic and conversion projections are realistic

Unlike paid advertising where you stop getting leads the moment you stop paying, a well-built website continues generating returns for years. This makes the 36-month ROI figure particularly important when evaluating the investment.

Want to see how SEO could boost your new website's traffic? Try our SEO Profit Calculator. Or calculate the impact of improving your conversion rate with the CRO Revenue Calculator.

Ready to Invest in a Website That Pays for Itself?

Book a free strategy call and we'll discuss your website goals, expected ROI, and create a plan for a site that delivers real business results.

Book Your Free Strategy Call