Marketing Budget Calculator
Find out if your marketing budget is delivering real results.
Quick start: Enter your numbers below to see if your marketing is profitable. Takes less than 60 seconds.
Include everything: ads, content, tools, and any agencies you work with
Count every inquiry, form fill, or phone call from your marketing
Example: If 10 out of 50 leads buy from you, that's 20%
Example: If your average sale is $1,200, enter 1200
Your Marketing Performance
Here's how your digital marketing investment is performing.
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Cost Per Lead
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New Customers
$0
Total Revenue Generated
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Marketing ROI
Understanding Marketing ROI
Marketing ROI tells you whether your marketing spend is generating more revenue than it costs. It is the single most important metric for evaluating marketing effectiveness.
The key formulas are:
ROI = (Revenue - Marketing Cost) ÷ Marketing Cost x 100
Cost Per Lead = Total Spend ÷ Total Leads
What's a good marketing ROI?
- 0% ROI: Break-even - you got back exactly what you spent
- 100% ROI: You doubled your money - for every $1 spent, you made $2 back
- 500%+ ROI: Excellent performance - your marketing is highly effective
Why lead quality matters as much as quantity
A low cost per lead is only valuable if those leads convert into paying customers. Ten leads at $50 each that convert at 30% are worth more than fifty leads at $10 each that convert at 2%. Always evaluate your cost per customer, not just cost per lead.
This is why the lead-to-customer conversion rate in this calculator matters so much. If your conversion rate is low, focus on lead quality and your sales process before increasing ad spend.
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