Google Ads Budget Calculator
Tell us how many leads you want each month and we will work out a realistic Google Ads budget to aim for. The estimate uses real New Zealand cost-per-click data, so you can plan your spend before you launch a campaign.
How it works: Your budget comes down to three numbers: how many leads you want, how much each click costs, and how often a click turns into an enquiry. Answer the questions below and you will get a planning range, not a guarantee.
Estimated Monthly Ad Spend
$0 - $0
Plan around $0 per month in ad spend
What drives this estimate
Ad spend is only part of the picture
The range above is what goes to Google. Running campaigns well takes setup, ongoing optimisation, and reporting. Lucid manages paid ads for $749 per month on top of your ad spend, with a 30-day lead-generation guarantee. A managed account usually means a lower cost per lead, so the management pays for itself.
This is a planning guide, not a guarantee
Cost-per-click changes with your keywords, location, competition, and the season. Your conversion rate depends on your offer and landing page. Treat this as a starting budget to plan around, then refine it with real campaign data.
You have a budget. Now get the campaign that hits the target.
Tell us about your business and we will build a Google Ads plan around your lead goal, with a clear cost per lead and a 30-day guarantee. No pressure, just a straight answer on what your campaign can deliver.
Get my free strategy sessionFree review, no obligation. We respond within 24 hours.
This calculator gives an indicative ad spend range based on typical New Zealand cost-per-click data. It is not a guarantee of results. Your actual budget and lead volume depend on your keywords, competition, offer, and landing page.
How to set a Google Ads budget
There is no fixed monthly budget for Google Ads, because the right number depends on your goal and your market. The honest way to plan a budget is to work backwards from how many leads you want. This calculator does exactly that.
The simple formula
Your monthly ad spend is the number of clicks you need, multiplied by what each click costs:
- Clicks needed: your target leads divided by your conversion rate. If you want 20 leads and 4% of clicks convert, you need 500 clicks.
- Monthly spend: those clicks multiplied by your cost-per-click. At $5 a click, 500 clicks is $2,500 a month.
We show the result as a range because real campaigns vary week to week. The low end assumes things go well, the high end builds in a buffer.
What changes your cost-per-click
- Industry: competitive sectors like legal and trades cost more per click than lower-competition niches.
- Location and keywords: broad, high-intent keywords in major cities cost more than specific long-tail terms.
- Quality Score: relevant ads and fast landing pages lower your cost-per-click, so a well-built campaign stretches the same budget further.
Why your landing page matters as much as your budget
If you double your conversion rate, you halve the budget needed for the same number of leads. A focused landing page built to convert is often a better investment than simply spending more on ads. That is why we treat ads and conversion as one system.
Want to check the numbers further? Use our cost per lead benchmarks to see what a lead should cost in your industry, or read more about our paid ads management.
Want a Google Ads Plan Built Around Your Lead Goal?
Tell us about your business and we will turn this budget estimate into a campaign plan with a clear cost per lead and a 30-day lead-generation guarantee.
