Customer Profitability Calculator
Find out if your customers are actually profitable.
Quick start: Find out if you're spending the right amount to acquire customers. A healthy business makes 3x more from customers than it costs to get them.
Customer Acquisition Cost (CAC)
Include ads, sales team salaries, software, events - everything you spent to get customers
Count only paying customers in the same time period as your spend above
Lifetime Value (LTV)
Example: If your average order or invoice is $350, enter 350
Example: Quarterly purchases = 4, monthly subscriptions = 12
Example: If customers typically stay for 2-3 years, enter 2.5
Your Unit Economics
Here's how your customer acquisition efficiency stacks up.
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Customer Acquisition Cost
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Lifetime Value
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LTV:CAC Ratio
Benchmark: A healthy LTV:CAC ratio is typically 3:1 or higher. This means for every $1 spent on acquisition, you generate $3 in customer lifetime value.
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