Insights, tips, and strategies to help your business succeed online.
Google AI Mode is live in New Zealand. Discover how NZ businesses can get cited in AI search, what the data shows about traffic, and the steps to take now.
Jason Poonia 
Audience Segments are forward-looking. Set them up today and you have eight weeks of diagnostics in two months. Skip it and that data does not exist.
Jason Poonia 
In 2026, brand recognition SEO matters more than rankings for NZ businesses. Learn the four signals AI models use to decide which brands to recommend.
Jason Poonia 
AI marketing agents are changing how NZ businesses run campaigns. Learn what agentic AI is, how it works in practice, and how to start using it in 2026.
Jason Poonia 
Short-form video marketing for NZ businesses in 2026. Platform comparisons, strategy tips, and production advice for TikTok, Reels, and YouTube Shorts.
Jason Poonia 
From audience liquidation to misnamed ads, here are the 10 expensive Meta ads mistakes we see most often in NZ business accounts, with a fix for each.
Jason Poonia 
Google AI Overviews cut organic CTRs from 1.76% to 0.61%, and paid CTRs from 19.7% to 6.34%. Here's what the 2026 data shows and how NZ businesses should respond.
Jason Poonia 
Google's biggest ad event landed on 20 May 2026. Here's the NZ-business take on AI Max, journey-aware bidding, total budgets, and the 37-month data limit.
Jason Poonia 
Google's Lighthouse now scores how AI-agent-ready your site is. Here's what it checks (llms.txt, WebMCP, accessibility tree, CLS) and what NZ businesses should actually do.
Jason Poonia 
Google's March 2026 core update finished rolling out on 8 April. Here's the recovery pattern across NZ accounts two months on, and what to do if your traffic is still down.
Jason Poonia 
Meta has replaced Post Engagement with Interactions, redefined engaged-views and renamed the attribution model. Here's what changed and what to check now.
Jason Poonia 
The Meta ad auction runs in 200 milliseconds. Here is the four-step process, the equation that ranks every ad, and what Andromeda means for your targeting.
Jason Poonia Showing 37-48 of 203 posts
Get in touch and let's discuss how we can help your business.
