SEO 4 Jul 2026
Shopify Collection vs Product Pages: SEO for New Zealand
Why collection pages carry more buyer-intent search volume than product pages on Shopify, and what a good vs bad collection page actually looks like.
Jason Poonia Our Blog
Insights, tips, and strategies to help your business succeed online.
Jason Poonia 
Digital Marketing 4 Jul 2026
Do You Need a Shopify Developer or a Marketing Agency?
The difference between Shopify development work and Shopify marketing work, and how to work out which one is actually holding your store back.
Jason Poonia 
Paid Ads 4 Jul 2026
Shopify Analytics Are Lying: Fixing GA4 and Meta CAPI
Shopify's built-in analytics and the browser-only Meta Pixel both misreport ecommerce performance. Here's how to configure GA4 and Meta CAPI properly.
Jason Poonia 
Digital Marketing 4 Jul 2026
Shopify Plus vs BigCommerce for Wholesale and B2B Brands in New Zealand and Australia
A platform-fit comparison for New Zealand and Australian wholesale brands weighing up Shopify Plus and BigCommerce: ERP integration, tiered pricing and bulk ordering.
Jason Poonia 
Paid Ads 4 Jul 2026
What Good ROAS Looks Like for a Shopify Store in New Zealand (By Channel)
Realistic ROAS ranges for New Zealand Shopify stores on Meta and Google Shopping, and how to calculate the only ROAS number that actually matters: your break-even.
Jason Poonia 
AI & Marketing 4 Jul 2026
Is Your Shopify Store Showing Up in ChatGPT and Perplexity?
Most Shopify stores are invisible to ChatGPT, Perplexity and Google AI Overviews. Why AI answer engines skip ecommerce sites, and what makes one citable.
Jason Poonia 
CRO 4 Jul 2026
Shopify Traffic but No Sales: A CRO Diagnosis, Not a Theme
Getting visitors but not orders? A new Shopify theme won't fix it. Here's how to diagnose product pages, checkout friction, trust signals, mobile and speed.
Jason Poonia 
Social Media 4 Jul 2026
Social Media Management in New Zealand: Inclusions and Cost
What a social media management retainer actually includes in New Zealand, how content, community management and reporting fit together, and how to read the pricing.
Jason Poonia 
Paid Ads 4 Jul 2026
What Does a Google Ads Manager Do, and What Should You Pay?
What day-to-day Google Ads management actually involves, how to spot a genuinely good manager from a set-and-forget one, and what fees look like in New Zealand.
Jason Poonia 
SEO 4 Jul 2026
Why Your Shopify Store Isn't Ranking on Google in New Zealand
A diagnostic for New Zealand Shopify stores stuck outside Google's first page: thin collections, manufacturer copy, missing schema and internal linking gaps.
Jason Poonia 
Social Media 3 Jul 2026
Threads Marketing for New Zealand Businesses (2026)
Threads has hit 450 million monthly users and gives New Zealand businesses the highest organic reach of any major platform right now. Here's how to capitalise.
Jason Poonia 
SEO 1 Jul 2026
YouTube SEO: How New Zealand Businesses Get Cited in AI Overviews
Discover why YouTube SEO in 2026 is essential for New Zealand businesses. YouTube now appears in 29.5% of Google AI Overviews, far ahead of any competitor platform.
Jason Poonia Showing 49-60 of 224 posts
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