Insights, tips, and strategies to help your business succeed online.
Holding two website quotes that are miles apart? How to compare web design quotes in New Zealand line by line, and the items the cheap ones often leave out.
Jason Poonia 
Google's September 2026 spam update started 25 September New Zealand time and may take two weeks. What it targets, what to check, and what not to do if traffic drops.
Jason Poonia 
Switching marketing agencies or rebuilding your website? What we found taking over a client's Google Ads, and the checklist to run before anything changes.
Jason Poonia 
Website getting traffic but no enquiries? Five checks in GA4 and Search Console, in the right order, plus what our own site's numbers taught us.
Jason Poonia 
How to create a Google Business Profile in New Zealand: a step-by-step guide covering setup, verification, and what to fill in to rank locally.
Jason Poonia 
Search that term and nearly every result is an agency selling leads. This is the actual stack, what each layer costs, and the order to build it in.
Jason Poonia 
Most subject line lists are American swipe files. Here is what makes a Kiwi business owner open a cold email, and the formula behind it.
Jason Poonia 
Cold email and Google Ads are priced in different currencies: money versus attention. Real New Zealand cost-per-lead numbers, and when each one wins.
Jason Poonia 
Google publishes one real number for bulk senders, and it is not a daily send limit. What actually decides whether your cold email lands in the inbox.
Jason Poonia 
Demand generation creates want. Demand capture harvests it. Getting the two mixed up is why your cold outreach and your ads both underperform.
Jason Poonia 
How to create a video sales letter that books calls: the six beats, a script template, how long it should run, and a teardown of our own live VSL page.
Jason Poonia 
No results to show yet? Here are the seven proof substitutes that actually close New Zealand clients, and the two risk reversals worth offering.
Jason Poonia Showing 13-24 of 224 posts
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