A Meta ads agency that tracks every dollar back to a sale

Both, usually. We run campaigns across Facebook and Instagram together because Meta optimises delivery to wherever your audience is most active. In New Zealand, Facebook still has the largest user base across most age groups, while Instagram tends to perform well for visual products and younger audiences. We watch platform-level performance and shift placement weighting toward wherever your ads are actually converting.

A mix of short-form video, static images and carousel ads, so we can test what your audience actually responds to. Short-form video, under 30 seconds, tends to earn the strongest engagement, especially in Reels and Stories placements. We can work with your existing brand assets or brief new creative to match the campaign objective. Then we keep rotating it, because ad fatigue is one of the biggest performance killers on Meta and fresh creative is the only real cure.

Meta lets us target by demographics, interests, behaviours and custom audiences built from your customer lists, website visitors or app users. We also build lookalike audiences from your best customers to find similar people across New Zealand. In recent years, broad targeting paired with strong creative has outperformed narrow audience slicing, so we balance precision with reach rather than over-segmenting your way into tiny, expensive audiences.

The iOS 14+ privacy changes cut down the data Meta receives from Apple devices, but Meta advertising still works when the tracking is set up properly. We implement the Conversions API (server-side tracking) alongside the Meta Pixel to capture conversions the browser pixel alone would miss, and we use broad targeting and UTM parameters to keep attribution honest. The advertisers who struggled most after iOS 14 were the ones relying on pixel-only tracking, so that is the first thing we fix.

Lucid Media doesn't publish fixed Meta Ads management fees. Every engagement is custom-scoped and quoted after a discovery call, based on campaign volume, creative testing cadence and account complexity. For the ad spend itself, we recommend at least $1,000 per month so the algorithm has enough data to optimise, and we typically suggest $2,000 to $5,000 per month for businesses that want to move faster. Pricing is finalised in the proposal with no hidden fees.

You get a monthly report covering reach, engagement, leads, conversions, cost per result and ROAS for each campaign and ad set, with a plain-English summary of what worked, what we tested, and what we're doing next month. You also get access to a live dashboard so you can check performance any time. For ecommerce clients, we integrate with your platform so the revenue attributed to Meta campaigns shows up in dollars, not just clicks.

Yes, Meta Ads can work well for B2B when the strategy fits. LinkedIn is the right tool for targeting job titles, but Meta usually costs less per click and reaches the same decision-makers outside work hours, when they're more open to new ideas. We use custom audiences, lead forms and content-driven funnels to do it. For most B2B clients, the strongest setup is both platforms together: LinkedIn for precision, Meta for affordable repetition.

Typically 5-7 business days from onboarding, assuming we have approved creative and access to your Meta Business Manager. Setup covers pixel and Conversions API installation, audience building, campaign structure and ad creation. We won't rush it. Skipping setup steps to save a few days usually costs more in wasted spend than it saves, so the foundation gets built properly before any budget is turned on.

Yes. When the leads are cheap but never convert, the account is usually optimised for form fills rather than customers. We audit the pixel, forms and audiences, find out what the leads actually became, and rebuild around the ones worth having. Our Meta ads account recovery page explains how.