Build a Sales Funnel That Generates Leads on Autopilot

Q: What is a sales funnel and why do I need one?

A sales funnel is a series of steps that guide potential customers from first awareness to purchase (and beyond). Unlike a website where visitors can go anywhere, a funnel is a focused journey with one goal: conversion. Funnels consistently outperform regular websites for lead generation and sales because they remove distractions and guide visitors through a proven conversion path.

Q: How much does it cost to build a sales funnel?

As a ballpark, our funnel builds run $1,500 to $2,000, plus a monthly retainer to run the traffic, month to month with no lock-in. Where you land depends on the number of pages, integrations, email sequences and ad management required, so we scope it after a free discovery call and give you a detailed, fixed-price proposal covering both the build and the retainer.

Q: What platforms do you use to build funnels?

Whatever fits your business. We build landing pages in Astro, WordPress or ClickFunnels, then connect them to the CRM you already use, such as Pipedrive or HubSpot, through native integrations or Zapier. If you would rather have your CRM, email and SMS follow-up in one place, we set you up on GoHighLevel. You are never locked into one platform, and you own your pages and your data.

Q: How long does it take to build a funnel?

A simple lead generation funnel can be completed in 1-2 weeks. A full sales funnel with email sequences and integrations typically takes 2-4 weeks. Complex funnels with multiple products, upsells, and extensive automation may take 4-8 weeks. We'll provide a timeline during our discovery call.

Q: Do you write the copy for the funnel pages?

Yes, copywriting is included in our funnel packages. Our team writes conversion-focused copy based on proven frameworks like PAS (Problem-Agitation-Solution) and AIDA (Attention-Interest-Desire-Action). We research your market, competitors, and customers to create messaging that resonates with your target audience.

Q: Can you integrate my funnel with my CRM and email platform?

Absolutely. We integrate funnels with all major CRMs (HubSpot, Salesforce, Pipedrive, etc.), email platforms (Mailchimp, ActiveCampaign, Klaviyo, etc.), and other tools in your tech stack. Proper integration ensures leads flow straight into your systems for follow-up and nurturing.

Q: Do you offer ongoing funnel optimisation?

Yes, we offer ongoing funnel optimisation - custom-scoped based on your funnel complexity and testing cadence. This typically covers A/B testing headlines, copy, and designs, analysing funnel metrics, improving conversion rates, and updating email sequences. Funnels that are continuously optimised significantly outperform "set and forget" funnels.

Q: What results can I expect from a sales funnel?

Results depend on your industry, your offer and where the traffic comes from. As a real example, the first home buyer funnel we built for Fundmaster converted 10.44% of visitors into leads. Just as important, a funnel is measurable: you can see what each step produces and improve the weakest one, instead of guessing.

Your website gets visitors but they leave without buying. A sales funnel gives them one clear path from interest to purchase, with automated follow-up that converts while you sleep.

Book Free Strategy Call Funnel Types

Trusted by businesses since 2018

Why most small business websites lose leads

Websites give visitors too many options. Funnels give them one path to conversion.

Website visitors leave without buying

Your website has too many options. Funnels give one clear path to conversion.

No way to follow up with leads

Most visitors are not ready to buy today. Without automated follow-up, you lose them forever.

Leads are unpredictable

Some months good, some months nothing. Funnels create consistent, repeatable lead flow.

Customers only buy once

No upsells or follow-up offers means you leave money on the table with every sale.

The Key Difference

Sales funnel vs website: why funnels convert more customers

A website is like a brochure. A funnel is like a salesperson that works 24/7. Here's why that matters for your business.

Traditional Website

Multiple paths, scattered attention

Visitor arrives
Home About Services Blog Contact FAQ
About 95% leave without converting

Navigation overload - Too many links and pages compete for attention
No clear path - Visitors choose their own journey (usually the exit)
One chance only - If they leave, they're gone forever
No follow-up - You can't contact visitors who didn't convert

5.13% average website conversion rate across 13 industries (Ruler Analytics)

Recommended

Sales Funnel

One path, focused conversion

Visitor arrives
Landing Page (1 offer)
Thank You + Offer
Email Sequence (5-7 emails)
Customer / Booking

Single focus - One page, one goal, no distractions
Guided journey - You control the path from stranger to customer
Capture leads - Get their email even if they don't buy today
Automated follow-up - Emails nurture leads until they're ready to buy

10.44% conversion rate on the funnel we built for Fundmaster

Let's do the math

Send 1,000 visitors to a typical website

About 51 leads

At the 5.13% cross-industry average

Send 1,000 visitors to a funnel like Fundmaster's

About 104 leads

At the 10.44% that funnel converts

Same traffic. Same ad spend. About twice the leads, and every one of them followed up automatically.

Book Free Strategy Call

Sales funnel types for small business lead generation

Pick the right funnel for your goals. We build them all.

Lead Generation Funnels

Give something valuable away, get contact details in return. Automated emails do the selling for you.
Sales Funnels

Guide visitors from interest to purchase. Upsells and order bumps increase what each customer spends.
Webinar Funnels

Fill seats with the right people. Convert attendees into customers with a proven structure.
E-commerce Funnels

Stop losing sales at checkout. Recover abandoned carts and boost order value with smart follow-ups.
Membership Funnels

Sell subscriptions and keep members paying. Funnels built for recurring revenue.
Application Funnels

Filter out tire-kickers before the sales call. Talk only to qualified buyers ready to spend.

What goes into a lead generation funnel for small business

Here is what you get in our most popular funnel type.

1

Lead Magnet Landing Page

A single focused page that offers something valuable in exchange for an email.
2

Thank You Page

Introduce your brand, make a low-cost offer, or book a call.
3

Email Nurture Sequence

5-7 automated emails that build trust and lead to your offer.
4

Sales Page or Booking Page

Where the emails lead. Either buy directly or book a call.

Typical funnel performance

Landing Page: 1,000 visitors
Email Opt-ins: 300 leads (30%)
Email Clicks: 90 engaged (30%)
Sales / Bookings: 15-30 customers
Overall conversion: 1.5-3%

Compared to 0.1-0.3% for a typical website with no follow-up

How we build your sales funnel

A clear process that gets your funnel live and generating leads.

01
Strategy Session

We figure out who you want to attract, what will make them opt in, and how to convert them into customers.
02
Copywriting

We write the headlines, page copy, and emails that get people to take action.
03
Design & Build

We build your pages to look great on every device. Clean design, fast loading, focused on conversion.
04
Integration & Automation

We connect everything to your email platform, CRM, and payment processor. All automations tested and ready.
05
Launch & Optimise

Your funnel goes live. We watch performance, make quick fixes, and test improvements to boost conversion rates.
06
Reporting & Analytics

You get clear reports showing opt-ins, conversions, and ROI. Know exactly what's working and where to improve.

Questions to ask before you hire a funnel builder

Straight answers to the questions worth asking any funnel builder.

How do I choose a funnel building agency? (See how we built one)

Choose one that handles the whole path, not just the pages. Ask who writes the copy, how leads reach your CRM, what gets tested after launch and what you'll see in reports. We cover strategy, copywriting, design, integration, launch and reporting.

Which type of sales funnel suits my business? (Read the guide)

It depends on how your customers buy. A lead generation funnel suits people who aren't ready to buy today and need follow-up, an application funnel filters buyers before a sales call, and e-commerce and membership funnels suit online sales and subscriptions. Our strategy session works out who you want to attract and what will make them opt in.

What should happen to a lead after they opt in? (See our marketing automation)

They should land straight in your CRM and start getting follow-up. In our lead generation funnels, the thank-you page introduces your brand or books a call, an automated email sequence builds trust, and the emails lead to a sales or booking page. Booking confirmations and team alerts run automatically too.

What should a funnel builder show you after launch?

They should show you clear reports on opt-ins, conversions and ROI, so you know what's working and where to improve. Ask whether each lead arrives in your CRM with the page, campaign and ad source attached, because that's how you tell which channel drove each sale. We watch performance and test improvements after launch.

Do I need a full funnel or just a landing page? (See our landing page builds)

If you want leads to become customers, you need the full funnel. A landing page on its own captures leads but leaves them to go cold, with no follow-up and no way to tell which channel drove a sale. If you're paying for traffic, a landing page alone is a leaky bucket.

Should my funnel include upsells and follow-up offers? (See our sales funnel builds)

If you sell more than one thing, yes, because without them every customer buys once and you leave money on the table. A sales funnel can add upsells and order bumps that raise what each customer spends, the thank-you page can make a low-cost offer, and e-commerce funnels recover abandoned carts with follow-ups.

Built on the stack that fits your business

We build landing pages in Astro, WordPress or ClickFunnels and connect them to the CRM you already use. If you'd rather have everything in one place, we can set you up on GoHighLevel instead. Either way, your funnel is never locked to one platform.

Astro, WordPress or ClickFunnels pages

Fast, custom-designed pages. Astro when speed matters most, WordPress when your team wants to edit pages themselves, or ClickFunnels if you already run your funnels there.
Your CRM, connected

Leads land in Pipedrive, HubSpot or the CRM you already run, with the page, campaign and ad source attached. Prefer an all-in-one? GoHighLevel handles CRM, email and SMS together.
Automation that fits your tools

Follow-up emails, SMS, booking confirmations and team alerts, built natively in your CRM or through Zapier. If your tools change later, the funnel moves with you.

Our Funnel Building Services

Explore our specialist funnel and lead generation services.

What our clients say

Real reviews from the businesses we have built, ranked and run campaigns for.

5.0 from 70+ reviews

Paul Zellman, BDM, Austar Property Services — “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.”

Paul Zellman BDM, Austar Property Services

Jaide Wooler Executive Assistant, Tom Rawson

We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support.
The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!

Terry Bradley Director, Precision Building Inspectors

Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support.
It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind.

Andrew Baker, Owner, Electrical Plus — “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.”

Andrew Baker Owner, Electrical Plus

Mitch Taylor Director, Horton Taylor

I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard.
Most of all he actually gets the results he says he will.

Grace Zhang Sunshine Mortgages

Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure.
I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to.

Harry & Maria, Owner, Pots of Joy — “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.”

Harry & Maria Owner, Pots of Joy

Samir Khanna Director, Professional Financial

Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result.
The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development.

Alex Mayo Owner, Playceholdr

I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies.

Britta Friedrich Manager, MagicGerman

Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy.
They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future.

Melitta Adam Founder, Melitta Skin

I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use.
It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough.

Alana Saunders, Business Manager, A T Realty — “We wanted to bring our idea for an app to life. He turned our ideas into reality.”

Alana Saunders Business Manager, A T Realty

Andrew Harvey Director, AES Comp

Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made.
Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager.

Ratu Tau Trekway Shuttle

We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly.
Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running.
Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible.
Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed.

Alex Fladgate Owner, JunkBoss

Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!!
Highly recommend to anyone looking to get their website done.

Dev Dhingra, CEO, Fundmaster — “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.”

Dev Dhingra CEO, Fundmaster

Isaac Smith Managing Director, PSI

Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man.

Tyler Newman Tillen Finance

From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent.
What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run.
The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background.

Brianna Hoy, Managing Director, PplPeople — “He was really acting in our best interests and went beyond what we were expecting him to achieve.”

Brianna Hoy Managing Director, PplPeople

Fiona Ashford Manager, Fee Funders

When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems.
Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side.

Lynnae Sands Manager, Windsor Industries

Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend.

Eddie, Director, PlastiCard — “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!”

Eddie Director, PlastiCard

Joel D'leema Director, TSB Living

Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend.

J-Tip It Google review

The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be!
We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified.
If you want to be in safe hands, choose Lucid!