Google AdWords management that gets you more customers

For most New Zealand businesses we recommend starting with $1,500 to $5,000 per month in ad spend, depending on your industry and competition. We'd rather you begin with a test budget, learn which keywords and campaigns actually convert, then scale the winners. During onboarding we model expected costs per click and conversion rates for your industry, so you know what you're signing up for before spending a dollar.

You can have traffic within hours of launching, but campaigns need 2-4 weeks of data before meaningful optimisation can begin. During that learning phase we gather conversion data, identify which keywords are doing the work, and refine targeting. We don't make big structural calls in week one because the data isn't there yet. Once it is, the gains compound: every month of conversion history makes the next round of optimisation sharper.

Yes, we manage Search, Display, Shopping, YouTube and Performance Max campaigns across the full Google Ads ecosystem. We recommend the right mix for your business model rather than running everything by default. An ecommerce store usually gets the most from Shopping and Performance Max, while a service business in Auckland typically does best with Search campaigns targeting high-intent local keywords (see our Google Ads management in Auckland). The mix follows the data, not a package.

We track leads, sales and return on ad spend (ROAS), not vanity metrics. Before any campaign launches we set up proper conversion tracking through Google Tag Manager and connect it to your CRM or enquiry system where possible, so spend can be traced to what it actually produced. You get a monthly report showing exactly what your budget generated, along with clear recommendations for the month ahead.

Lucid Media doesn't publish fixed management fees. Every engagement is custom-scoped and quoted after a free discovery call, based on account complexity, number of campaigns and ongoing optimisation requirements. Management fees are separate from your ad spend, and we never take a percentage of spend, because that rewards us for spending your money rather than making it work. Pricing is finalised in the proposal with a clear scope breakdown.

You get a detailed monthly report covering impressions, clicks, conversions, cost per conversion and ROAS, broken down by campaign and keyword group, with a plain-English summary of what happened, why, and what we're doing next. You also have 24/7 access to a live dashboard if you want to check performance between reports, and we schedule regular review calls to talk strategy.

Yes, and we recommend running them together. Ads capture immediate traffic for competitive keywords while SEO builds long-term organic visibility, and each channel's keyword and conversion data sharpens the other. Many of our NZ clients run Google Ads to cover the terms they don't yet rank for, then shift budget as our SEO services gain traction.

Yes. Google AdWords was rebranded to Google Ads in 2018, so the two names refer to the same platform. Plenty of New Zealand business owners still search for "AdWords management" or a "Google AdWords company" out of habit, which is fine. Whether you call it AdWords or Google Ads, you're talking about the same Search, Shopping, Display and Performance Max campaigns, and the same account we'd manage for you.

A good Google AdWords management company does far more than switch your campaigns on. We handle keyword and search-term research, account structure, ad copywriting, bid strategy, negative keyword lists, conversion tracking, landing page feedback and weekly optimisation based on what's actually converting. You get a single point of contact who reports in plain English and is accountable for results, not a dashboard you have to interpret yourself. If your ads send people to a slow or off-message page, we'll flag it and can fix it through our conversion rate optimisation work.

Because Google Ads is rarely anyone's full-time job in-house, accounts drift into set-and-forget. As a specialist Google Ads agency we're in accounts every week, so wasted spend gets spotted quickly, and we bring patterns learned across other New Zealand accounts in your industry. The usual fixes when we take over a self-managed account: broken or missing conversion tracking, ad groups stuffed with unrelated keywords, and budget quietly draining into searches that never converted.

Yes, and it is a lot of what we do. Before changing anything we audit the account, secure access, and check the conversion tracking, because an account that has gone quiet is usually measuring badly rather than advertising badly. Our Google Ads account recovery page explains how we turn a mismanaged account around.

You're not locked in. We work month to month, so you can pause or cancel with 30 days notice. Campaigns do need a few months of data to show what they can do, and if you would rather commit to a fixed term we can usually offer a better rate for it. If you pause, we preserve your campaign structure, historical data and optimisation history so you can pick up where you left off without starting over. If you also want the website looked after between campaigns, our sitecare and hosting plans keep it fast and secure so your ad spend never lands on a broken page.