Vehicle finance broker: 120 finance applications in eight weeks

This New Zealand vehicle finance brokerage arranges car, ute and motorbike loans through a panel of lenders. It wanted Meta ads to become a steady source of new applications, starting from nothing.

Finance is a considered purchase, so a like or a click is worth very little. What the broker needs is a completed pre-approval application with enough detail to place the loan with the right lender, and the goal was to generate those in volume.

We launched a Leads campaign optimised for completed pre-approval applications rather than clicks, sending people to a dedicated pre-approval flow that lands every application in the broker's CRM with its ad source attached. In the first eight weeks we tested more than 30 ad concepts: lender-comparison angles, message-style creative, customer stories, and repayment-led ads built around a specific vehicle and a weekly price.

The strongest performers were repayment-led: a loan calculator ad and a weekly repayment ad on a popular small hatchback. A regional ad set tested the strongest angles outside the main centres.

When the CRM showed some ad clicks losing their tracking partway through a visit, we fixed the attribution so every application can be traced back to the ad that produced it.