Tired of being invisible on Google?
Right now, people are searching for exactly what you offer. If they can't find you, they're finding your competitors. We get your business in front of people actively looking to buy, so you show up when it matters most.
Trusted by businesses since 2018
Sound familiar?
These problems cost you customers every day. Here's how we fix them.
People can't find you on Google
Your competitors show up first. You're buried on page 2 or worse. Potential customers never even know you exist.
Competitors are stealing your customers
Every day, people search for exactly what you offer. Right now, they're clicking on your competitors instead.
Google Ads are eating your budget
Paying per click adds up fast. SEO brings you free traffic from the same searches, month after month.
You get visitors but no enquiries
Traffic means nothing if it doesn't turn into leads. You need the right visitors, not just more visitors.
Get your business to the top of Google
When someone searches for what you sell, the top result gets roughly 30% of all clicks. If you are on page two, you are virtually invisible. We move you up the rankings so you capture the traffic your competitors are getting right now.
Our SEO strategies are built on real data and tested frameworks. We target the keywords that bring buyers, not just browsers, and optimise every element of your site until Google has no choice but to rank you.
- Page 1 rankings
- Buyer-intent keywords
- Organic traffic growth
- Measurable ROI
What your first month covers
These are the jobs on the month-one list. Anything stopping Google crawling or indexing your site is fixed first. Where a step needs something from your side, it ends with "From you".
What the technical audit checks
The audit runs in your first month and again every quarter. Each check is measured against a written pass mark, and anything that fails goes on a prioritised fix list.
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Crawling and indexing
- What we check
- robots.txt, your XML sitemap, index coverage, server errors, canonical tags, redirects and orphan pages
- Passes when
- Every service page can be crawled, redirects resolve in one hop, and every page you want found has at least one internal link
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Core Web Vitals on mobile
- What we check
- Loading, responsiveness and layout stability on your key landing pages, plus server response time
- Passes when
- Google's 'good' thresholds: LCP 2.5 seconds or less, INP 200 milliseconds or less, CLS 0.1 or less. Server response under 800 milliseconds
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Mobile and HTTPS
- What we check
- Viewport, tap targets, pop-ups covering content, the SSL certificate, HTTP to HTTPS redirects and mixed content
- Passes when
- Pages read and work on a phone without zooming, and every page loads over HTTPS
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On-page
- What we check
- Titles, meta descriptions, headings, image alt text, heavy images, internal links and broken links
- Passes when
- A unique title under 60 characters on every page, exactly one H1, and no broken internal links
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Structured data
- What we check
- Organization, LocalBusiness, Service, Article and breadcrumb markup
- Passes when
- No errors in Google's Rich Results Test or the Schema Markup Validator, so search engines read your business details correctly
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Duplicates and URL variants
- What we check
- Duplicate titles and descriptions, near-duplicate pages, www and non-www, trailing slashes and parameter URLs
- Passes when
- One version of each page, with the others redirected or canonicalised
What happens every month, and every quarter
After month one, the retainer runs on a set list of jobs. Each month adds and improves pages and links. Each quarter checks the foundations again and resets the plan.
A quarter of ongoing work, after month one
Every month
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New content
Written from the calendar you approved, each piece briefed first.
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Refreshes
Existing pages picked from your data and brought up to date.
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Quality links
Guest posts on relevant sites, the New Zealand directories that matter, and gaps in competitors' links.
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Technical monitoring
Search Console checked for crawl errors, manual actions, index coverage, Core Web Vitals, new 404s and the speed of key landing pages.
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Google Business Profile, for local businesses
Regular posts and new photos, every review answered promptly, and prompts for new reviews.
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Your monthly report
What happened, what we did, and next month's priorities.
Every quarter
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Technical re-audit
A full crawl, Core Web Vitals, schema, redirects, your sitemap and robots.txt checked again.
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Keywords and competitors
The keyword-to-page map revisited, and competitors' new content, links and rankings reviewed.
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Content audit
Pages that underperform are pruned, merged or updated, and the backlink profile reviewed.
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Strategy review with you
Priorities for the next quarter agreed together.
How we work
The rules behind the monthly work.
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Quantities set in your plan
How many pieces, refreshes and links you get each month is agreed in your plan up front, not counted up afterwards to fill a report.
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Links we will not build
Forum spam, blog comments for links, social bookmarking, article submission sites and classified submissions. They are on our do-not list for every client.
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No quick fixes after a core update
Google says there is no fix to apply after a core update, and improvements may not show until a later core update. We tell you that rather than promise a fast recovery.
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No ranking guarantees
Nobody outside Google controls its rankings. We commit to the work, and the report shows what we did and what moved.
How we prove it: tracking and your monthly report
Rankings on their own do not pay the bills. So in month one we make sure an enquiry from Google search is recorded, and every report shows leads beside the traffic and rankings.
- 01
Someone searches
They search Google for what you sell.
- 02
They land on your page
Search Console records the click, page by page.
- 03
They enquire
They send a form, tap your phone number or buy.
- 04
Key event recorded
Organic form submissions, taps on your phone number and online sales are recorded as key events in Google Analytics 4.
- 05
Your monthly report
Leads, traffic and rankings, measured against the month-0 baseline we recorded at the start.
What every report covers
Each figure is labelled with its source and date range.
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Organic traffic
Organic sessions from Google Analytics, and clicks and impressions from Search Console, against last month and last year.
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Organic enquiries and the pages behind them
Form submissions, taps on your phone number and online sales from organic search, and the pages gaining and losing traffic.
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Your keywords
15 or more target keywords with their movement since we started, and how many sit in the top 3, 10, 20 and 100.
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Content and links
What we published and refreshed, and the links earned, counted as referring domains rather than Domain Authority.
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Google Business Profile, for local businesses
Profile views, calls, direction requests and review count.
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Next month's priorities
What we will do next, and why.
How we choose what to write, and what to rewrite
New content comes from a calendar you approve, built from the keywords your competitors rank for and you do not, searches where you already rank in positions 5 to 20, the questions people ask in Google, and your busy seasons.
Every piece starts from a written brief: a primary keyword and three to five related terms, the search intent, sections drawn from what currently ranks, what competing pages miss, and the call to action. It answers the question early, then links to three to five related pages on your site.
Existing pages are picked for a refresh from your own data, using four triggers.
How we pick pages to refresh
- 01
Close to the top
Pages sitting in positions 5 to 20 in Search Console.
- 02
Losing ground
Pages whose traffic has dropped 20% or more over three months.
- 03
Seen but not clicked
Pages with 1,000 or more impressions and under 3% click-through, where the title and description need work.
- 04
Left alone too long
Pages nobody has updated in 12 months.
The brief, on a real page
This is the page behind the search result near the top of this page. It does what our briefs ask for: it says what the searcher typed, answers the question early and makes the next step obvious.
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The headline opens with Auckland Airport taxi, the words people type, so the page and the search match.
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The price, door-to-door pickup and no surge pricing are all in the first paragraph, before anyone scrolls.
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The fare quote sits beside the headline rather than behind a contact form, because a fare is what the searcher came for.
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The menu leads to the fare and route pages, which pick up searches of their own.
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Book now and the phone number are in view without scrolling.
Real results, not just rankings
These are the measured results from each case study.
Property Management · New Zealand
360 Property Management: an SEO-optimised rebuild replacing an outdated template
Built to climb out of page two and start winning landlord enquiries
E-commerce · New Zealand
TSB Living: 298% organic traffic growth
Now competing for the same searches as Kmart and Briscoes
Finance
Fundmaster: 13x monthly organic traffic
Now outranking national brokers for local mortgage searches
Trades & Services
Clean Windows: 143% more enquiries
A steady place in the map pack that keeps enquiries coming
Show up in local searches
If your customers find you on Google Maps, or search for a service near them, the local groundwork matters as much as the website.
This is the short version. Our local SEO page goes through it step by step.
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Your Google Business Profile, set up properly
The most specific primary category, a full description, your services, hours and photos, then kept active with posts and new photos.
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Genuine reviews, asked for every time
A direct review link, a request after each job, and every review answered promptly, including the negative ones.
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Name, address and phone, matched everywhere
Character for character across your site, your profile, Apple Maps, Bing and New Zealand directories, down to Road versus Rd.
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Location pages, planned area by area
Location pages planned for the areas you genuinely serve, each written for its area.
Get found in AI search results
People now ask Google AI Overviews, ChatGPT and Perplexity as well as scrolling the usual results. Those answers are built from pages on the web, and they often name the businesses behind them.
We write and structure your pages so they answer questions clearly, and add schema markup so your business details are read correctly. It builds on the same work that gets you ranking on Google rather than replacing it.
AI-Ready SEO includes
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Google AI Overviews
Pages written so Google can use them in the AI-generated answers above the results.
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ChatGPT and Copilot
Content structured so AI assistants can understand it and cite your business.
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Structured data
Schema markup so your business details are read correctly.
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Seen without a click
Your name and details shown correctly even when people get their answer on the results page.
Questions to ask before you hire an SEO agency
Straight answers to what you should know before choosing an SEO partner.
Our SEO Services
Explore our specialist SEO services to improve your search visibility.
Technical SEO
If Google can't crawl, index, and render your site properly, nothing else in SEO works. We find and fix the speed problems, crawl issues, and indexing barriers holding your rankings back.
Learn moreOn-Page SEO
On-page SEO is the part of ranking you control completely. We optimise your content, meta tags, and page structure so each page targets the searches that actually bring in customers.
Learn moreLocal SEO
When someone nearby searches for what you do, you're either in the Map Pack or you're invisible. We optimise your local presence so nearby customers find you first.
Learn moreLink Building
Backlinks are still one of the strongest signals Google uses to decide who deserves the top spots. We earn quality, relevant links that build your site's authority properly.
Learn moreContent Strategy
Publishing more isn't a strategy. We plan content around keyword research, search intent, and your business goals, so every piece you publish has a realistic chance of ranking and a reason to exist.
Learn moreNot sure which you need?
Tell us what you want more of and we will recommend the right mix, with no obligation.
Get your free SEO auditWhat our clients say
Real reviews from the businesses we have built, ranked and run campaigns for.
“Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.”
We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support.
The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!
Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support.
It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind.
“I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.”
I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard.
Most of all he actually gets the results he says he will.
Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure.
I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to.
“Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.”
Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result.
The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development.
I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies.
Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy.
They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future.
I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use.
It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough.
“We wanted to bring our idea for an app to life. He turned our ideas into reality.”
Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made.
Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager.
We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly.
Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running.
Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible.
Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed.
Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!!
Highly recommend to anyone looking to get their website done.
“They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.”
Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man.
From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent.
What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run.
The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background.
“He was really acting in our best interests and went beyond what we were expecting him to achieve.”
When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems.
Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side.
Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend.
“Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!”
Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend.
The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be!
We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified.
If you want to be in safe hands, choose Lucid!
“The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.”
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Explore more
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Cheap SEO looks like a bargain until your rankings get wiped by a Google update.
Cheap SEO / link farms
The expensive way to learn
Quality SEO
Every page earning traffic
Auto-generated backlinks
Spam links from PBNs that trigger penalties
Strategic keyword research
Target terms that drive revenue
Thin AI content
Low-quality pages that won't rank or convert
Original content
Expert-written pages that rank and convert
No technical fixes
Site speed and crawl issues left unaddressed
Technical audits
Fix speed, crawlability, and Core Web Vitals
Wrong keywords
Ranking for terms nobody searches or buys
Earned backlinks
Relevant links from real, authoritative sites
Frequently Asked Questions
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