J Tip It: 149 quote requests in one month

J Tip It is an Auckland crew handling rubbish removal, site clearance and landscaping. We had already rebuilt their website and brand, and it was ranking, but enquiries were coming in at a trickle: around nine quote requests a month through the site.

Rubbish removal is a same-day, high-intent job, so the opportunity was to put J Tip It in front of people at the moment they need a clear-out, on the platforms where they are already looking.

We set up lead tracking first, so every quote request and phone tap was counted before a dollar was spent. We then launched two campaigns that work together: a Meta campaign with video ads built around rubbish removal, and a Google Search campaign catching people in Auckland who are already searching for it.

Both send visitors to a dedicated landing page built for one job instead of the main website: the price range, the reasons to book and a short quote form sit above the fold, with a tap-to-call button and no menu to wander off into. Paid visitors who landed on that page requested a quote at 7.

7%, against 1. 3% for paid visitors who landed anywhere else on the site.