Not sure what your business needs online?
Website? SEO? Ads? Social media? Email? Before you spend a dollar, let us figure out what you actually need. We will map out your entire digital game plan so you know exactly what to do, what to skip, and where to spend your money.
Trusted by businesses since 2018
Who is this for?
If any of these sound like you, this is the right starting point.
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Starting a new business
You need a website, maybe ads, maybe social. But you do not know where to start or how much to budget.
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Launching a product or service
You have something to sell and need a go-to-market plan that gets it in front of the right people.
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Taking your business online
You have been running offline and want to set up your digital presence properly from the start.
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Not sure what you need
You have talked to agencies but everyone is trying to sell you their thing. You want unbiased advice first.
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Ready to scale but stuck
You have been doing bits and pieces online but need a proper plan to pull it together and grow.
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Want to spend wisely
You have a marketing budget but want to make sure every dollar goes to the right place before committing.
Think of it as a consultation for your business's digital setup
You would not build a house without a plan. Same goes for your digital presence. Before you invest in a website, ads, or anything else, you need someone who can look at your business and tell you what is actually going to move the needle.
That is what we do. We sit down, learn your business, research your market, and build you a plan that tells you exactly what to invest in, what to do first, what can wait, and what is a waste of money.
You walk away knowing exactly what your business needs digitally, how much it should cost, and in what order to do it.
We look at everything
- Your target customers
- What competitors do
- Your current setup
- What channels fit
- Tools you need
- Content approach
- Budget allocation
- Launch priorities
Sound familiar?
These are the problems a clear strategy solves.
You know you need to "do something online"
Everyone says you need a website, SEO, social media, ads. But nobody tells you what you actually need for your specific business.
You have been quoted wildly different prices
One agency says $2k, another says $20k. You have no idea what is reasonable because you do not know what you need yet.
You are launching something new
New business, new product, new market. You need a go-to-market plan that does not waste your launch budget on the wrong things.
You are spending money but not sure where
You have a website, maybe some ads running, a social page. But nothing connects and you cannot tell what is actually working.
Winging it vs having a strategy
The difference between businesses that grow and businesses that stay stuck.
Winging It
Random activities - posting, ads, updates with no clear purpose
Wasted budget - spending on things that don't move the needle
No measurement - can't tell what's working or what's not
Reactive decisions - always putting out fires instead of building
Strategic Approach
Clear priorities - know exactly what to focus on and what to ignore
Budget efficiency - every dollar tied to a measurable outcome
Clear KPIs - track progress and know when you're winning
Proactive growth - building towards goals instead of reacting
The questions we answer for you
You will leave the engagement knowing exactly what your business needs digitally.
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Do I Need a Website?
We tell you what kind of site you need (or if your current one just needs fixing), what platform to build it on, and what it should actually do for your business.
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Where Should I Advertise?
Google Ads? Meta? LinkedIn? TikTok? We figure out where your customers actually hang out and which channels are worth your money.
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Do I Need SEO?
We assess whether organic search is a realistic channel for your business and what it would take to rank for the terms that matter.
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What About Social Media?
Which platforms are worth your time, what kind of content to post, and whether you should even bother. Honest advice, no fluff.
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What Tools Do I Actually Need?
CRM, email marketing, booking systems, analytics. We cut through the noise and recommend only what you will actually use.
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How Do I Launch This?
A step-by-step plan with priorities, timelines, and budget. You will know what to do first, what can wait, and what to skip entirely.
Strategic roadmaps that drive measurable growth
A strategy without a roadmap is just a wish list. We break your plan into clear phases with specific actions, timelines, and KPIs so you always know what to do next.
Each phase builds on the last. Start with quick wins, scale what works, and compound your results quarter after quarter. No wasted effort, no random tactics.
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Clear phases
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Measurable KPIs
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Quarterly priorities
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12-month plan
What you walk away with
Not a generic template. A custom strategy document built specifically for your business.
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Research & Insights
- Competitor breakdown
- Who your customers are
- What is and is not working now
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Your Game Plan
- Which channels to use
- What content to create
- How to split your budget
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Action Roadmap
- 12-month step-by-step plan
- Quarterly priorities
- What to do first vs later
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Tracking & Goals
- How to measure success
- Analytics setup guide
- Monthly check-in framework
Your 12-month roadmap at a glance
You get a clear timeline with quarterly priorities. Here's what a typical roadmap looks like.
- Q1
Foundation
Months 1-3
- Fix website conversion issues
- Set up analytics & tracking
- Launch initial SEO campaign
Focus: Quick wins
- Q2
Growth
Months 4-6
- Launch paid ad campaigns
- Start content marketing
- Build email automation
Focus: Scale traffic
- Q3
Optimise
Months 7-9
- A/B test key pages
- Refine ad targeting
- Double down on winners
Focus: Improve ROI
- Q4
Scale
Months 10-12
- Expand to new channels
- Increase budgets on winners
- Plan year two strategy
Focus: Compound growth
How we build your strategy
A simple process that gives you clarity and a clear path forward.
- 01
Learn your business
We sit down and learn everything about your business, your goals, your customers, and what you have tried before.
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Research your market
We look at your competitors, your industry, and where your customers spend their time online.
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Build your plan
We put together a clear plan that tells you exactly what to do, in what order, and how much to budget.
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Map out your roadmap
A 12-month action plan broken into quarterly priorities so you always know what to focus on next.
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Set up tracking
We make sure you can measure what is working from day one. No guessing, just data.
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Walk you through it
We go through the whole plan with you. Then you decide: do it yourself, do it with us, or let us handle it.
Questions to ask before you hire a digital marketing agency
Plain answers to what business owners ask before they commit to a strategy.
What is a digital strategy for a small business? (See the marketing strategy service)
It's a plan that tells you which channels to use, what to do first, what to skip and how to split your budget. Ours covers your website, SEO, ads, social and email, plus the tools you actually need, a roadmap of priorities and tracking so you can see what's working.
What should a digital marketing roadmap include? (See the digital roadmap service)
Clear phases, each with specific actions and the measures you'll track, in the order you should do them. A typical roadmap of ours starts with quick wins like fixing website conversion issues and setting up tracking, then grows your traffic, then tests and refines what's running, then puts more budget behind what works. Each phase builds on the last.
Should I hire a digital strategy consultant or a marketing agency?
Either can work, as long as you get the plan first and it isn't tied to selling you one service. An agency that sells one thing tends to recommend that thing. We give you the plan first, then you choose: do it yourself, do it with us, or let us handle it. There's no obligation to hire us.
What should I check before hiring a digital strategy agency? (Read the guide)
Check that they look at every channel, not just the one they sell, and that they'll tell you what to skip. Ask how they research your competitors and customers, how they'll measure success, and whether you can take the plan to another team if you'd rather not hire them for the work.
What should I prepare before a digital strategy session?
Bring your goals, a clear picture of who your customers are and an honest account of what you've tried before and how it went. Have the details of your current website and marketing to hand, because we audit what you already have. It also helps to know who you see as your main competitors, since we research them too.
How do I work out how much to spend on digital marketing? (Read the budget guide)
Work it out channel by channel, starting from where your customers actually spend their time, rather than spreading money across every platform. A good strategy shows how to split your budget, what to fund first and what can wait, with tracking so every dollar ties to a measurable outcome. Then you can move money towards what's working.
Our Digital Strategy Services
Explore our specialist strategy services to grow your business.
Marketing Strategy
Marketing without a plan is guesswork with a budget attached. We build digital marketing strategies that put your spend behind the channels and messages most likely to bring in customers, with a clear way to measure whether it's working.
Learn moreGrowth Strategy
Growth rarely stalls for lack of effort. It stalls because nobody can say what to do next. We find the opportunities worth backing and the bottlenecks holding you up, then turn both into a plan your team can actually execute.
Learn moreCompetitor Analysis
Your competitors show you their strategy every day, in their rankings, their ads, and their messaging. We run the systematic analysis that turns what they're doing into a clear read on where you can win.
Learn moreDigital Roadmap
Most wasted technology spend comes from decisions made one urgent purchase at a time. A digital roadmap sequences your website, systems, and tooling investments so each one builds on the last instead of duplicating it.
Learn moreWhat our clients say
Real reviews from the businesses we have built, ranked and run campaigns for.
“Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.”
We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support.
The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!
Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support.
It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind.
“I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.”
I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard.
Most of all he actually gets the results he says he will.
Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure.
I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to.
“Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.”
Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result.
The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development.
I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies.
Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy.
They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future.
I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use.
It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough.
“We wanted to bring our idea for an app to life. He turned our ideas into reality.”
Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made.
Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager.
We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly.
Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running.
Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible.
Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed.
Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!!
Highly recommend to anyone looking to get their website done.
“They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.”
Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man.
From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent.
What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run.
The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background.
“He was really acting in our best interests and went beyond what we were expecting him to achieve.”
When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems.
Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side.
Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend.
“Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!”
Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend.
The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be!
We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified.
If you want to be in safe hands, choose Lucid!
“The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.”
Strategies that turned into results
See how our strategic approach has helped businesses grow their traffic, leads, and revenue.
Transport · New Zealand
NZ Taxi Vans: 57% more completed bookings a day
Four booking brands rebuilt, including a flagship site that had been offline for maintenance
Finance
Fundmaster: 13x monthly organic traffic
Now outranking national brokers for local mortgage searches
Finance
Fundmaster: a first home buyer funnel converting at 10.44%
Advisors now spend their time with buyers who are ready to talk
Free tool
Calculate your website ROI
Use our free calculator to see how a high-performing digital strategy can drive more leads and revenue for your business.
Try the free calculatorFree, no email needed
Explore more
Related services, comparisons and guides.
Random tactics vs strategic execution
Doing more marketing isn't the answer. Doing the right marketing is.
Random tactics
Activity without outcomes
Strategic execution
Every move has a purpose
Shiny object syndrome
Chasing every new platform or trend
Clear KPIs
Every dollar tied to a measurable business outcome
No north star
No clear KPIs or business outcome targets
Channel integration
SEO, ads, content, and CRO compound each other
Siloed channels
SEO, ads, and social working against each other
Prioritised roadmap
Focus on the few things that drive most of your results
Reactive spending
Budget follows whatever feels urgent
Quarterly reviews
Adjust based on data, not gut feel
Frequently Asked Questions
Got questions? We have got answers. Here are some common questions about working with us.
Ask a QuestionReady to Know Exactly What to Do Next?
Book a free strategy session. We will map out your priorities and show you how to hit your revenue goals.
