Getting traffic but not sales?
Your Richmond website is getting visitors from a market of 16,000 people, but they're not converting. Something is blocking them from buying, signing up, or getting in touch. We find those blockers and fix them so more of your traffic turns into revenue.
Trusted by businesses since 2018
More customers from the traffic you already have
You're already paying for traffic. SEO, Google Ads, social media. But if only 2% of visitors convert, you're losing 98% of your marketing spend. That's money walking out the door.
Here's the thing: your Richmond competitors might be converting at 4%. That means they can afford to outbid you on ads and still profit. The difference isn't more traffic. It's what happens when visitors land on your site.
We dig into your data and find exactly what's stopping people from buying. Then we fix it. No guesswork, no opinions. Just changes proven to get more sales from the same traffic.
Richmond is the main commercial centre of the Tasman district, located just south of Nelson. It has grown rapidly as the retail and service hub for the wider Tasman region, with modern shopping centres and residential development. Businesses in Richmond serve both the local population and visitors heading to Abel Tasman National Park or the wider Nelson-Tasman region.
Retail, horticulture, trades, professional services, and logistics are the core industries. The Richmond commercial area includes large-format retail and serves as the administrative centre for the Tasman District Council.
What this means for your business
More revenue, same ad spend
If you double your conversion rate, you double your sales without spending another dollar on traffic.
Lower cost per customer
When more visitors buy, each sale costs you less to acquire. Better margins, more profit.
Proof, not opinions
We test changes with real visitors. You only roll out what's proven to work.
Improvements that compound
A 10% lift this month, another next month. Small wins stack into big results.
Does this sound familiar?
These are the conversion problems we solve for businesses every day.
Getting traffic but not sales
Your Google Ads and SEO are working. Visitors are coming. But they leave without buying or enquiring.
Ad spend going up, sales staying flat
You're paying more for traffic, but your revenue isn't growing. Something on your site is leaking money.
Carts full, checkouts empty
People add products but don't finish buying. Every abandoned cart is revenue you almost had.
Competitors winning with less traffic
If they convert at 4% and you convert at 2%, they can afford to outspend you on every channel.
Guessing vs data-driven CRO
Most businesses make changes based on gut feel. We make changes based on proof.
Guessing & Hoping
- Random changes - "Let's try a different button colour"
- No measurement - Did that change help? Who knows.
- Opinion battles - The loudest voice wins, not the best idea
- Wasted effort - Changes that make things worse go unnoticed
Data-Driven CRO
- Research first - Find actual problems before proposing solutions
- Test everything - A/B tests prove what works before full rollout
- Clear winners - Statistical significance, not opinions
- Compounding gains - Each win builds on the last
How we fix your conversions
Every tool in the kit, focused on one goal: more customers from your existing traffic.
Conversion Audits
Find exactly where your visitors drop off and what's stopping them from buying. No more guessing.
A/B Testing
Test different versions of your pages to see what actually gets more sales. Real data, real results.
User Behaviour Analysis
See exactly how visitors use your site with heatmaps and recordings. Understand what confuses them.
Landing Page Optimisation
Turn more of your ad clicks and search traffic into leads and sales with pages built to convert.
Funnel Optimisation
Remove the friction that stops people from completing their purchase. Make buying easy.
E-commerce CRO
More add-to-carts, fewer abandoned checkouts, higher order values. More revenue from the same traffic.
This is what A/B testing looks like
We show two versions to real visitors and let the data pick the winner. Here's an actual test example.
Conversion rate
2.1%
Visitors tested
4,200
Conversion rate
3.4%
Visitors tested
4,200
What changed
Clearer headline + action-oriented button text
Improvement
+62%
Confidence
97%
What we actually test
CRO isn't abstract - it's testing specific elements to see what converts better.
Elements we test
Where CRO helps
Landing pages
Turn more ad clicks into enquiries
Product pages
More add-to-carts, fewer bounces
Checkout & cart
Reduce abandonment, complete more sales
Lead forms
Higher form completion rates
Pricing pages
Better plan selection, more signups
Our CRO process
A systematic approach that finds conversion blockers and proves what fixes them.
Data Audit
We analyse your analytics, heatmaps, and user recordings to find where visitors drop off.
Problem Identification
Pinpoint exactly what's blocking conversions - confusing UX, trust issues, friction points.
Hypothesis Creation
We develop testable solutions based on data, not opinions. Every change has a clear goal.
A/B Testing
Run controlled tests with real visitors to prove which changes actually improve conversions.
Implementation
Roll out winning variations site-wide. Only changes proven to work go live.
Iterate & Scale
Continuous testing compounds results. Small wins stack into significant revenue growth.
Richmond e-commerce: stop leaving money in carts
Cart abandonment averages 70%. That means for every 10 people who add something to their cart, 7 leave without buying. At your traffic levels, how much revenue is that?
We find what's causing the drop-off. Slow checkout? Hidden shipping costs? Confusing forms? Trust issues? Then we fix it and test to prove the fix works.
Shopify, WooCommerce, custom builds. It doesn't matter. The principles are the same: make it easy to buy, remove doubt, and watch conversion rates climb.
Where the revenue is hiding
Product pages that sell
Better images, clearer descriptions, trust signals that close the deal.
Checkout that converts
Fewer steps, clearer progress, no surprises. Get them to the thank you page.
Bigger order values
Smart upsells and cross-sells that customers actually want.
Abandoned cart recovery
Emails that bring back the 70% who left. That's revenue you almost lost.
What our clients say
Real reviews from the businesses we have built, ranked and run campaigns for.
“Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.”
We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support.
The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!
Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support.
It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind.
“I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.”
I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard.
Most of all he actually gets the results he says he will.
Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure.
I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to.
“Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.”
Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result.
The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development.
I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies.
Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy.
They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future.
I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use.
It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough.
“We wanted to bring our idea for an app to life. He turned our ideas into reality.”
Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made.
Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager.
We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly.
Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running.
Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible.
Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed.
Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!!
Highly recommend to anyone looking to get their website done.
“They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.”
Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man.
From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent.
What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run.
The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background.
“He was really acting in our best interests and went beyond what we were expecting him to achieve.”
When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems.
Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side.
Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend.
“Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!”
Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend.
The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be!
We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified.
If you want to be in safe hands, choose Lucid!
“The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.”
More services in Richmond
Other services we offer to businesses in Richmond.
Frequently Asked Questions
Got questions? We have got answers. Here are some common questions about working with us.
Ask a QuestionConversion Rate Optimisation Across Richmond
We provide data-driven conversion optimisation throughout Richmond and the Tasman region, including:
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