Start your paid advertising with a winning strategy

A documented plan covering competitor advertising analysis, audience research, channel recommendations, budget allocation, campaign structure, targeting approach and conversion tracking requirements. You review and approve it before any campaign goes live. We also include projected performance benchmarks for your industry, so you know what realistic results look like before you spend, rather than finding out afterwards.

We look at where your target audience spends their time, your business type (B2B vs B2C), your budget and your objectives. A tradesperson targeting Auckland homeowners usually belongs on Google Search. A SaaS company selling to finance teams probably starts on LinkedIn. Most businesses benefit from more than one channel eventually, but we usually recommend starting with one or two, proving the return, then expanding, rather than spreading budget so thin that nothing gets enough data to work.

Yes. Strategy within a platform matters as much as choosing the platform. How you structure campaigns, group keywords, split budget between brand and non-brand terms, and set up conversion tracking all shape your results. Some of the biggest cost-per-lead improvements we've made came from restructuring existing campaigns rather than adding budget. Paying for strategy before paying for clicks is how you make sure the clicks were worth paying for.

Yes. Our paid advertising audits review account structure, keyword targeting, ad copy, landing pages, conversion tracking and budget allocation, and you get a detailed report with recommendations ranked by potential impact. Plenty of New Zealand businesses come to us after running campaigns themselves or with another agency, and the audit usually finds more room for improvement than they expected. The audit fee is credited toward management if you proceed with us.

Lucid Media doesn't publish fixed strategy pricing. Strategy and setup engagements are custom-scoped and quoted after a discovery call, with pricing depending on the number of channels, research depth, tracking complexity and campaign build scope. For businesses that move into ongoing management with us, the strategy fee is often partially credited toward the first month. Strategy pays for itself by avoiding wasted spend during the critical early weeks of a campaign.

Typically 2-3 weeks from kickoff to delivery, depending on the complexity of your market and how many channels we're evaluating. That covers a discovery session with your team, competitor research, audience analysis and the strategy document itself. We don't rush this phase. The quality of the upfront research directly determines how well your campaigns perform once they're live, and redoing strategy mid-campaign costs far more than doing it properly once.

Yes, conversion tracking setup is included in every strategy engagement. We implement Google Tag Manager, configure conversion events across the relevant platforms, and test everything before campaigns launch. Tracking is non-negotiable: without it you can't measure results or make a single informed optimisation decision. We also set up Google Analytics 4 goals and connect your CRM where possible, so you can follow the journey from click to customer.

Happily, though we'll flag any gaps we spot during onboarding. In our experience, most existing strategies benefit from at least a light refresh to account for current platform features, competitor activity and market conditions. If your strategy is solid, we'll confirm it and get to work building campaigns. If we see ways to improve it, we'll share our reasoning before proceeding, and the call stays yours.