Fix Meta ads that bring leads nobody can close
Cheap leads look great in a report and do nothing for your pipeline. We audit your Facebook and Instagram ads, fix the tracking, and rebuild the campaigns around the leads that actually become customers.
Sound Familiar?
These are the problems we solve every day for businesses like yours.
Cheap leads that never convert
The cost per lead looks great, but your team spends its week chasing people who were never going to buy.
Nobody knows what happens after the form
The ad account reports leads. Nobody connects them to the sales that did or did not follow.
A pixel nobody trusts
Events firing twice, firing on the wrong page, or not firing at all, so Meta optimises for the wrong thing.
An account you do not really own
The business manager, pixel or ad account sits with a previous supplier, and access is a negotiation.
What's included
Here's what the work covers.
Account and pixel audit
What is running, what is tracked, and what the leads really become
Lead-quality rebuild
Forms, offers and audiences set up to filter out tyre-kickers
Tracking you can trust
Pixel and conversion events matched to real enquiries and sales
Landing pages that qualify
Focused pages that do the pre-selling before a lead reaches you
What You Get
Leads your team actually wants to call
Tracking that ties ad spend to real enquiries and sales
Campaigns optimised for customers, not form fills
Ownership of your ad account, pixel and business manager
Our Approach
The most common Meta ads problem we inherit is not a lack of leads. It is too many of the wrong ones. When Meta is told to find form fills at the lowest price, it does exactly that, and a report full of cheap leads can hide a sales team wasting its week.
Fundmaster, a New Zealand mortgage advisory, is the clearest example. We moved paid traffic onto dedicated single-purpose landing pages and judged the campaigns on applications, not enquiries. Across Fundmaster's paid campaigns, enquiries fell by 72% while applications held steady, which meant 3.5 times as many enquiries turning into applications. Cost per lead was the old headline, and it was the wrong measure.
Recovery follows the same order every time: secure the accounts, check the pixel and conversion events, find out what the leads actually became, then rebuild forms, audiences and landing pages around the customers you want. If you are switching agencies, our write-up on what to check before anything changes covers the handover.
How It Works
Our simple process gets you from enquiry to results without the runaround.
Discovery Call
We learn about your business, goals, and challenges in a free 30-minute consultation.
Custom Proposal
You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours.
We Get to Work
Once approved, we start immediately with regular updates and check-ins throughout.
Launch & Support
We deliver, launch, and provide ongoing support to ensure long-term success.
Why Choose Lucid Media for Meta Ads Recovery?
We focus on results, not just deliverables. Every project we take on is designed to help your business grow.
As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals.
You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner.
What this means for you
Expert guidance
Work with specialists who understand the nuances of meta ads account recovery.
Clear communication
No jargon, no confusion. We explain everything in plain language.
Ongoing support
We do not disappear after launch. We are here when you need us.
Proven results
Our track record speaks for itself. Real outcomes for real businesses.
Real results from real campaigns
See what we have achieved for businesses like yours, with real outcomes we can point to.
Finance · New Zealand
Fundmaster: 3.5x more enquiries becoming applications
Fewer enquiries, better ones, and the same number of applications out the other end
Trades & Services
Trades business: qualified leads at $7.21
Sharper targeting turned ad spend into a steady stream of jobs
Real Estate
Solo real estate agent: seller leads at $39.72
First to the kitchen table, and first to win the listing
Professional Services
Professional services firm: $16.02 cost per lead held at scale
Lead quality held steady even as the budget scaled up hard
Other Paid Ads Services
Google Ads
We're a Google Ads (AdWords) management company for NZ businesses. We build and manage Search, Shopping, Display and Performance Max campaigns, track every conversion back to the keyword that earned it, and never lock you into a contract.
Meta Ads
Facebook and Instagram are where your customers already spend their time. We build and manage Meta campaigns that put your business in front of the right people, and track what every dollar brings back.
LinkedIn Ads
LinkedIn is where B2B decisions happen. We build LinkedIn campaigns that put your business in front of the exact job titles, companies and industries you want to win, and turn that precision into qualified leads.
Ads Strategy
Successful advertising starts before the first dollar is spent. We research your market, pick the right channels, and build the campaign structure and tracking that make your budget work from day one.
What our clients say
Real results from real businesses. See why clients trust us with their digital growth.
"I couldn’t recommend Jason and Lucid Media highly enough. I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with. He is incredibly hard-working, efficient, knowledgeable and very easy to deal with. Nothing was ever a problem, communication was excellent, and he genuinely knows what he’s doing. What impressed me most was how quickly he got things done while still paying attention to the details. The whole process was straightforward and professional from start to finish, and all for a very reasonable price. If you’re looking for someone to design or develop a website, I would highly recommend Jason and Lucid Media. I’ll definitely be using him again for any future development work. If there were 10 stars I'd be giving it to them."
"Jason took the time to understand our vision and business needs, translating them into a stunning, user-friendly website. Communication throughout the project was seamless. We highly recommend Lucid Media to anyone looking for top-notch web design services. Their talent, dedication, and customer-focused approach make them a standout in the field."
"We've been working with Jason from Lucid Media and couldn't recommend him more. He's been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. The websites he's built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!"
"Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well. It is nice to know someone reliable can manage our website and make sure it stays ranking on Google."
"We recently wanted to bring our idea for an app to life and Jason has been amazing to work with on this project. He worked quickly and efficiently, turning our ideas into reality. His expertise made the process smooth, and implemented any changes really quickly until things were working just as we needed. We're thrilled with the final product and will continue working with Jason on future projects."
"Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism. The design is clean and modern, and the functionality is exactly what we needed. Highly recommend to anyone looking for top-tier web design and development."
"Jason and team at Lucid Media were absolutely great in delivering our company's e-commerce website. It was a great experience from start to finish - and even beyond! I would especially like to highlight the clear communication, willingness to make changes and tailoring the end product to our needs, throughout the entire process. Best of luck in the future and I'm sure we will be working with Lucid Media again soon!"
"Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend."
"Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! Highly recommend to anyone looking to get their website done."
"Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals. The results were outstanding: clean, strategic, and exactly what we needed to elevate our brand presence."
"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."
"Jason was a delight to work with. He turned my vision into my dream website for my business in a matter of days. His service and support is unmatched. I am truly, blown away."
"Working with Jason from Lucid Media has been an absolute game changer for my social media presence. His strategies have helped increase engagement, improve reach, and bring a more polished and professional edge to my social platforms."
"I have been working with Jason from Lucid for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. Most of all he actually gets the results he says he will."
"I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies."
"Jason has been awesome in the work he has done for us - he is fast, very responsive and professional. Would highly recommend!"
"Huge shoutout to Jason for putting together my real estate website. The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free. Would definitely recommend him to anyone needing a website."
"We hired Jason for our business after having a bad experience with minimum effort and minimum results with another agency. Since being with Lucid and then tidying up our landing pages, and Google Ads and getting new leads running, our CPA dropped by 66% and lead quality increased 2 to 300%. This change was not only almost immediate but has been consistent for the last few months. He has a total depth of knowledge and a desire to get the absolute best outcomes as demonstrated by his consistent and detailed updates."
"Very happy with our experience with Jason. Felt he was really acting in our best interests and went beyond what we were expecting him to achieve. Would highly recommend his services."
"When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems and implemented critical changes."
Frequently Asked Questions
Got questions? We have got answers. Here are some common questions about working with us.
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