+ Fundmaster
Fundmaster: 3.5x more enquiries becoming applications
Fewer enquiries, better ones, and the same number of applications out the other end
Client
Fundmaster
Industry
Finance
Services
Funnel Building, Paid Ads, Landing Page Design
01
Challenge
Fundmaster is a New Zealand mortgage advisory whose corporate site serves six different audiences at once. Alongside the core platform work, the team wanted a dedicated home for paid acquisition traffic, so ad clicks landed on focused pages rather than a site built to do many jobs.
They also needed creative analysis tooling, reporting surfaces for stakeholders, and a live strategy hub to keep the campaign brief aligned across the team. The goal was a funnel built purely for conversion, kept separate from the broader corporate brand.
02
Approach
Built a dedicated funnel ecosystem at go. fundmaster.
co. nz with purpose-built ad landing pages, separate from the corporate site.
Designed each landing page to be single-purpose and single-CTA, with a mobile load target under one second. Created an internal ad-analysis dashboard so the Fundmaster and Lucid team can monitor creative performance.
Connected automated reporting surfaces and a strategy hub to keep the campaign brief aligned across stakeholders. Used landing page conversion data to inform bid optimisation and scale the campaigns that perform.
03
What we delivered
Funnel Architecture
- Dedicated funnel subdomain
- Single-CTA landing pages
- Paid-traffic acquisition
Analytics & Reporting
- Ad-analysis dashboard
- Automated reporting surfaces
- Creative performance tracking
Campaign Alignment
- Live strategy hub
- Campaign brief alignment
- Bid optimisation inputs
Page Performance
- Mobile-first build
- Sub-second load target
- Conversion-led layout
04
Results
3.5x
More enquiries becoming applications
Same
Applications on 72% fewer enquiries
More work with Fundmaster
Separate engagements, each with its own brief and its own results.
Want results like this for your business?
Fewer enquiries, better ones, and the same number of applications out the other end. Tell us about your business and we will show you what we can do for you.
