Taxi and transfer operator: 5,000 bookings at $3.42

A New Zealand taxi and airport-transfer operator needed a steady, high-volume stream of bookings at a cost that kept per-ride economics healthy. The market is competitive and price-sensitive, with rideshare apps and other local firms all bidding on the same high-intent searches, so every dollar of ad spend had to pull its weight against a low average booking value.

Built tightly themed Search campaigns around the exact moments people book, from airport transfers and maxi/van runs to suburb-level taxi searches, and structured ad groups so each search met an ad and landing experience that matched it. Layered in call tracking and booking conversion tracking so every dollar tied back to a real ride, ran an aggressive negative-keyword list to cut tyre-kicker traffic, and bid to a target cost per booking rather than clicks.

Adjusted budgets by time of day and demand pattern to catch peak booking windows.