61 articles on SEO
Discover proven search engine optimisation strategies tailored for New Zealand businesses. From technical SEO and on-page optimisation to link building and keyword research, our guides help you climb the Google rankings and drive organic traffic that converts.
A practical guide to vetting an SEO consultant in New Zealand. Solo consultant vs agency, red flags to avoid, questions to ask, and how to check past results.
Jason Poonia 
SEO agency pricing in New Zealand varies by city. See typical Wellington and Tauranga SEO costs, why the two markets differ, and what shapes a fair quote in each.
Jason Poonia 
Why collection pages carry more buyer-intent search volume than product pages on Shopify, and what a good vs bad collection page actually looks like.
Jason Poonia 
A diagnostic for New Zealand Shopify stores stuck outside Google's first page: thin collections, manufacturer copy, missing schema and internal linking gaps.
Jason Poonia 
Discover why YouTube SEO in 2026 is essential for New Zealand businesses. YouTube now appears in 29.5% of Google AI Overviews, far ahead of any competitor platform.
Jason Poonia 
New data shows only 23% of Google searches reach any website in 2026. Learn what zero-click search means for New Zealand businesses and how to adapt your strategy.
Jason Poonia 
Search everywhere optimisation is the new SEO for New Zealand businesses. Learn how to get found on TikTok, YouTube, ChatGPT, voice, and beyond, not just Google.
Jason Poonia 
Google AI Mode is live in New Zealand. Discover how New Zealand businesses can get cited in AI search, what the data shows about traffic, and the steps to take now.
Jason Poonia 
In 2026, brand recognition SEO matters more than rankings for New Zealand businesses. Learn the four signals AI models use to decide which brands to recommend.
Jason Poonia 
Google AI Overviews cut organic CTRs from 1.76% to 0.61%, and paid CTRs from 19.7% to 6.34%. Here's what the 2026 data shows and how New Zealand businesses should respond.
Jason Poonia 
Google's Lighthouse now scores how AI-agent-ready your site is. Here's what the agentic browsing audit checks, and what New Zealand businesses should do about it.
Jason Poonia 
Google's March 2026 core update finished rolling out on 8 April. Here's the recovery pattern across New Zealand accounts, and what to do if traffic is still down.
Jason Poonia Showing 13-24 of 61 posts
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