Paid Advertising Guides and Strategies

16 articles on Paid Ads

Get more from your advertising budget with expert guidance on Google Ads, Meta Ads, and paid social campaigns. Our paid ads articles cover campaign setup, audience targeting, ad creative best practices, and real-world results from New Zealand ad campaigns.

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Google Ads (AdWords) Pricing in New Zealand: What It Costs in 2026

A plain-English breakdown of Google Ads pricing in New Zealand: ad spend vs management fees, the fee structures New Zealand agencies use, and what drives your cost.

Jason Poonia

5 min read

Paid Ads 4 Jul 2026

Instagram and Facebook Ads Cost in New Zealand: A Realistic 2026 Breakdown

What Instagram and Facebook advertising actually costs a New Zealand business in 2026: ad spend by objective, typical CPM and CPC ranges, and how management fees work.

Jason Poonia

5 min read

Paid Ads 4 Jul 2026

Shopify Analytics Are Lying: Fixing GA4 and Meta CAPI

Shopify's built-in analytics and the browser-only Meta Pixel both misreport ecommerce performance. Here's how to configure GA4 and Meta CAPI properly.

Jason Poonia

5 min read

Paid Ads 4 Jul 2026

What Good ROAS Looks Like for a Shopify Store in New Zealand (By Channel)

Realistic ROAS ranges for New Zealand Shopify stores on Meta and Google Shopping, and how to calculate the only ROAS number that actually matters: your break-even.

Jason Poonia

5 min read

Paid Ads 4 Jul 2026

What Does a Google Ads Manager Do, and What Should You Pay?

What day-to-day Google Ads management actually involves, how to spot a genuinely good manager from a set-and-forget one, and what fees look like in New Zealand.

Jason Poonia

5 min read

Paid Ads 10 May 2026

Instagram & Facebook Ad Safe Zones 2026 (Exact Pixel Guide)

Every Meta ad safe zone in one place: exact pixel measurements for 1:1, 4:5, 9:16 and Reels, updated for the March 2026 unified safe zone change.

Jason Poonia

5 min read

Paid Ads 11 Apr 2026

Why Your Meta Ads Attract the Wrong Leads, and How to Fix It

One good week, three bad weeks? Learn why Meta keeps shifting your ad audience and the three fixes that lock in qualified leads for New Zealand businesses.

Jason Poonia

5 min read

Paid Ads 4 Mar 2026

Combining Local SEO with Google Ads: A Practical Guide

Learn how to combine local SEO with Google Ads for maximum online visibility. Covers optimisation strategies, integration tips, and real case studies.

Jason Poonia

5 min read