SEO 4 May 2026
Google March & April 2026 Core Updates: How to Recover
March hit AI content, April rebuilt the ranking signals. What changed in Google's back-to-back core updates, who lost traffic, and how to start recovering.
Jason Poonia SEO Articles and Guides
61 articles on SEO
Discover proven search engine optimisation strategies tailored for New Zealand businesses. From technical SEO and on-page optimisation to link building and keyword research, our guides help you climb the Google rankings and drive organic traffic that converts.
Jason Poonia 
SEO 24 Mar 2026
Anchor Text Ratios: The Safe Distribution for 2026
What percentage of your backlinks should be branded vs exact match? The safe anchor text ratio breakdown for 2026.
Jason Poonia 
SEO 24 Mar 2026
Why Branded Anchor Text Isn't Wasted Spend
Think branded anchors waste your link building budget? Here's why they're actually the most valuable links you can build.
Jason Poonia 
SEO 24 Mar 2026
Exact Match Anchor Text: How Much Is Too Much?
Exact match anchor text can boost or destroy your rankings. Learn the safe threshold and how to avoid Google's Penguin penalty.
Jason Poonia 
SEO 24 Mar 2026
How to Audit Your Backlink Anchor Text Profile
Step-by-step guide to auditing your anchor text profile using Ahrefs, Moz, and Google Search Console. Spot red flags before Google does.
Jason Poonia 
SEO 24 Mar 2026
How to Brief a Link Building Provider (Template Included)
Stop getting burned by link builders. Use this template to brief your provider on anchor text, target pages, and quality standards.
Jason Poonia 
SEO 24 Mar 2026
What Is Anchor Text and Why Does It Matter for SEO?
Learn what anchor text is, the different types, and why it matters for your SEO strategy. A practical guide for New Zealand business owners.
Jason Poonia 
SEO 20 Mar 2026
How Long Does SEO Take? Real Results from 6 New Zealand Campaigns
See exactly how long SEO took to work for 6 New Zealand businesses with real traffic data. From +143% to +643% growth, here's what to expect.
Jason Poonia 
SEO 20 Mar 2026
How New Zealand Trades Businesses Can Get to Page 1 on Google
The complete playbook for New Zealand plumbers, electricians, builders, and tradies to rank on page 1 of Google. Real data from tradie SEO and ad campaigns.
Jason Poonia 
SEO 20 Mar 2026
Tradie SEO: How We Got a Mobile Mechanic to #1 on Google
Golden Bay Mech Tech went from no online presence to #1 on Google with 11 keywords ranking. Here's the exact local SEO playbook any New Zealand tradie can follow.
Jason Poonia 
SEO 20 Mar 2026
Website Redesign vs SEO-Only: Which Should You Do First?
Should you redesign your website or invest in SEO? We've done both for New Zealand clients. Here's the real data on which delivers better ROI and when.
Jason Poonia 
SEO 12 Mar 2026
Content Refreshes: Double Your Traffic Without New Pages
Updating existing content is one of the highest-ROI SEO strategies. Here's how to refresh your pages for better rankings, more clicks, and more leads.
Jason Poonia Showing 25-36 of 61 posts
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