SEO 24 Mar 2026
What Is Anchor Text and Why Does It Matter for SEO?
Learn what anchor text is, the different types, and why it matters for your SEO strategy. A practical guide for NZ business owners.
Jason Poonia Our Blog
Insights, tips, and strategies to help your business succeed online.
Jason Poonia 
Digital Marketing 20 Mar 2026
How $10/Day on Facebook Ads Filled a Restaurant's Pipeline
A NZ restaurant spent $10/day on Facebook Ads and drove a high volume of website visits at $0.46 each. Here's the exact strategy that made a small budget work.
Jason Poonia 
Digital Marketing 20 Mar 2026
How We Built a Car Sales Lead Pipeline in 4 Months
Full breakdown of the Facebook Ads strategy that generated a high volume of qualified car buyer leads at $16.02 each for a NZ dealership in 4 months.
Jason Poonia 
Digital Marketing 20 Mar 2026
The BFCM Extension Strategy That Added Revenue After Black Friday Ended
Most brands turn off ads on Cyber Monday. We kept going with a warm audience retargeting extension that added incremental revenue. Here's the playbook.
Jason Poonia 
Digital Marketing 20 Mar 2026
Cost Per Lead Benchmarks NZ 2026: What You Should Actually Pay by Industry
Real NZ cost per lead data by industry from actual campaigns. See what cleaning, plumbing, real estate, and other NZ businesses pay per lead in 2026.
Jason Poonia 
Digital Marketing 20 Mar 2026
The Complete Guide to Digital Marketing for NZ Restaurants in 2026
Everything NZ restaurant owners need to know about digital marketing in 2026. Real campaign data, proven strategies, and practical advice from $10/day budgets.
Jason Poonia 
Digital Marketing 20 Mar 2026
Digital Marketing for NZ Real Estate Agents: What Actually Works
Real data from NZ real estate campaigns. See what works for lead generation, personal branding, and technology for Kiwi real estate agents in 2026.
Jason Poonia 
Digital Marketing 20 Mar 2026
E-commerce Marketing Calendar NZ 2026: When to Run What
A month-by-month marketing calendar for NZ e-commerce brands with real ROAS data. Know exactly when to scale spend and what campaigns to run each season.
Jason Poonia 
Digital Marketing 20 Mar 2026
E-commerce ROAS Benchmarks NZ 2026: What Good Looks Like by Season
Real ROAS data from NZ e-commerce campaigns across BFCM, Christmas, Father's Day, and always-on acquisition. See what good actually looks like.
Jason Poonia 
Digital Marketing 20 Mar 2026
Google Ads vs Facebook Ads for NZ Service Businesses: Real Data
We've run both Google Ads and Facebook Ads for NZ service businesses. Here's the real CPL, conversion rate, and lead quality data to help you choose.
Jason Poonia 
SEO 20 Mar 2026
How Long Does SEO Take? Real Results from 6 NZ Campaigns
See exactly how long SEO took to work for 6 NZ businesses with real traffic data. From +143% to +643% growth, here's what to expect.
Jason Poonia 
SEO 20 Mar 2026
How NZ Trades Businesses Can Get to Page 1 on Google
The complete playbook for NZ plumbers, electricians, builders, and tradies to rank on page 1 of Google. Real data from tradie SEO and ad campaigns.
Jason Poonia Showing 85-96 of 203 posts
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