AI SEO for New Zealand businesses: get cited by ChatGPT, Perplexity and Google AI
AI search optimisation at Lucid Media (often called GEO or AEO) is the work of making your business easy for ChatGPT, Perplexity, Microsoft Copilot and Google’s AI Overviews to find, describe correctly and quote. For businesses across New Zealand, we start by asking those tools about you, fix what on your site leads them to get you wrong or leave you out, then, for monthly clients, ask the same questions again every month.
Trusted by New Zealand businesses since 2018
What AI tools say about you today
Before we change anything, we ask the AI tools about you. That record is the baseline every later month is compared against.
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Your buyer questions
Your business name, plus a list of the questions your buyers ask, agreed with you.
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Asked in four AI tools
ChatGPT, Perplexity, Google’s AI Overviews and Microsoft Copilot.
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Every answer saved
We save a dated screenshot of every answer.
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What each answer says
Whether you are named, whether you are described correctly, and who is named instead.
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Same list every month
We rerun the same list in the same tools each month, so each comparison is like for like.
What we record
From every answer, and from your site.
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Described correctly, and current
Whether the answer gets your business right, with information that is up to date.
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Competitors named instead
Which businesses the tool names when it doesn’t name you.
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The websites it draws on
Which sites the tools cite. Those sources become the target list for later months.
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AI crawlers blocked on your site
We check your robots.txt for AI crawlers that are blocked, including wildcard rules that block them by accident.
What we change on your site in the setup
The setup list, in the order we work through it. Where a step needs something from your side, it ends with "From you".
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Crawler access, agreed with you
We agree which AI crawlers to allow, record that decision, update your robots.txt and check it in Search Console. From you: the allow or block decision.
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An llms.txt file, from approved facts
An llms.txt and llms-full.txt at your site root, covering your services, areas and contact details, written only from facts you have approved. From you: sign-off on the facts and any figures.
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Structured data that labels who you are
Organization schema on your homepage, FAQPage where a page has FAQs, Article with author and dates on every post, and LocalBusiness if you serve a local area. All of it validated, with errors fixed. It labels who you are and what each page is. It is not a ranking lever.
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The openings of your top 10 pages
The first 200 words of each say what the page is, who you are, what you do and where, and give a plain definition worth quoting.
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FAQs on every service page
At least five questions your buyers actually ask on each service page, each answer complete on its own.
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Who you are, the same everywhere
Author pages with Person schema, an About page with your real credentials, and the same name, address and phone across your site, Google Business Profile, socials and directories. From you: the credentials, awards and press that are real.
How a page is rewritten to be quoted
The most visible part of the work is how a page opens. Here is the opening of this page, checked against the same five things we check on yours.
AI search optimisation1 (marker 1) at Lucid Media2 (marker 2) (often called GEO or AEO3 (marker 3)) is the work of making your business easy for ChatGPT, Perplexity, Microsoft Copilot and Google’s AI Overviews to find, describe correctly and quote4 (marker 4). For businesses across New Zealand5 (marker 5), we start by asking those tools about you, fix what on your site leads them to get you wrong or leave you out, then, for monthly clients, ask the same questions again every month.
The five things in the first 200 words
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Marker 1: What the page is
Said in the first words, in the terms people search for.
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Marker 2: Your business name
So an answer that quotes the page also names you.
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Marker 3: Your service terms
Including the other names buyers use for the same thing.
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Marker 4: A plain definition
One sentence that still makes sense when it is quoted on its own.
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Marker 5: Where you work
The location, for any business that serves an area.
Through the rest of the page
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Short paragraphs, real headings
Proper H2 and H3 headings, short paragraphs, and lists where a list is clearer.
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The answer first
Each key section opens with the answer, then explains.
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Every number has a source
A named source, or your own verified result used with your permission, checked before it goes live.
What happens every month
The setup is the start. These are the jobs that repeat every month for clients on a monthly AI search engagement.
How we measure AI visibility
Nobody controls what an AI tool says, so we don’t promise a citation. What we can do is measure the same things the same way every month, and record the date of each check.
There is no standard score for this, and we don’t invent one.
What we measure
- 01
Dated answers to the same questions
Dated screenshots from the baseline and every monthly rerun, compared like for like: who was named, and how you were described.
- 02
AI visits as their own channel
We set up a channel group in Google Analytics so visits from ChatGPT, Perplexity, Claude and Copilot show as their own channel, with a saved report for them.
- 03
Google’s own AI report
Search Console’s generative AI report shows how often your pages appear in Google’s AI Overviews and AI Mode. It counts appearances, not clicks.
We do it on our own site first
We run the structured data, author and definition work on our own site first, and you can open each of these pages and check it.
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Structured data from one source
Our site generates its Organization, Person, LocalBusiness, FAQ, Article and Service schema from one shared utility.
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An author page and a plain-fact page
An author page with Person schema, and a page of plain facts about the business for readers and AI tools that arrive with no context.
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A glossary built for definitions
Each term has its own page with DefinedTerm markup, and our comparison pages set the options side by side.
What we will not sell you
Plenty gets sold as AI search work that Google’s own documentation says you don’t need. Here is how we handle each one.
Built into the websites we build
Our website builds now include schema and a sitemap as part of the standard SEO setup, with an llms.txt file alongside. Each of these four builds shipped with schema.
Finance
Tillen Finance: instant estimates straight into the CRM
Instant repayment estimates and applications that flow straight to their CRM
Food & Beverage
Hani Soju: 288 stockists mapped across 15 regions
An 18+ compliant launch site built to match the brand's energy
Automotive
Turbo & Shine: pricing up front, every enquiry tracked
A modern site with full lead tracking for a Hamilton grooming studio
Automotive
Turbo & Diesel: a page for every specialist job
Every specialist job now has its own page customers can find
What clients say about working with us
Real New Zealand businesses we have worked with on web, SEO and content systems since 2018.
“Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.”
We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support.
The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!
Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support.
It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind.
“I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.”
I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard.
Most of all he actually gets the results he says he will.
Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure.
I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to.
“Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.”
Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result.
The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development.
I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies.
Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy.
They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future.
I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use.
It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough.
“We wanted to bring our idea for an app to life. He turned our ideas into reality.”
Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made.
Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager.
We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly.
Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running.
Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible.
Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed.
Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!!
Highly recommend to anyone looking to get their website done.
“They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.”
Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man.
From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent.
What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run.
The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background.
“He was really acting in our best interests and went beyond what we were expecting him to achieve.”
When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems.
Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side.
Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend.
“Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!”
Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend.
The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be!
We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified.
If you want to be in safe hands, choose Lucid!
“The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.”
Free download
Check whether AI tools can read your site
Our free SEO audit checklist has a section on AI search: crawler access, content in the HTML, one question per section, named sources and an AI visibility baseline. It also lists what not to pay for, with Google's own sources.
Get the free checklistFree PDF, 13 pages
Related reading
Our playbooks on AI search, the free checklist, and the services this work leans on.
AI SEO FAQ
The questions New Zealand business owners and marketing leads ask on the first AI SEO call.
Ask a QuestionReady to see what AI tools say about you?
Tell us about your business and the questions your buyers ask. We'll check how ChatGPT, Perplexity, Google's AI Overviews and Copilot answer them today, look at whether your site lets AI crawlers in, and come back with a short list of what to fix first.
