Get found on Google Maps by customers in your area

When someone nearby searches for what you do, you're either in the Map Pack or you're invisible. We optimise your local presence so nearby customers find you first.

Sound Familiar?

These are the problems we solve every day for businesses like yours.

Not appearing in Google Maps results

Your competitors show up in the Map Pack while nearby customers searching for exactly what you offer never see your name.

Inconsistent business information across the web

Different addresses, phone numbers, or business names across directories confuse Google and drag down your local rankings.

Few or no Google reviews

Businesses with more genuine positive reviews rank higher in local search and win more of the clicks. Without a review system, you fall further behind every month.

No location-specific content

Generic pages that never mention your service areas hand local search traffic to whoever bothered to write location pages.

Google searches with local intent
46%
Nearby searches visit within a day
76%
Strategy session and audit
$0

What's included

Here's what the work covers.

01

Google Business Profile

Your listing optimised and kept active for local visibility

02

Local Citations

Your name, address, and phone consistent across every directory

03

Review Management

A system for earning and responding to genuine reviews

04

Local Content

Location pages that capture demand in every area you serve

What we set up in your first month

Tracking and a dated baseline are set up alongside the audit, and anything stopping Google indexing the site is fixed first. Where a step needs something from your side, it ends with "From you".

  1. 01

    Tracking and a dated baseline

    The keywords we agree on are tracked from day one, and organic form submissions, calls and sales are recorded as key events in Google Analytics. We note where you start: organic traffic, keyword positions, organic leads, top pages, and your Business Profile views and calls, each with its source and date range. From you: access to your Business Profile, Google Analytics, Search Console and website.

  2. 02

    A full site audit

    Crawling and indexing, Core Web Vitals on mobile, mobile usability and HTTPS, titles and headings across the site, structured data, and duplicate pages. Anything stopping Google from crawling or indexing the site is fixed first. Everything else goes on a prioritised task list.

  3. 03

    Keywords and competitors

    A keyword-to-page map, a look at your competitors' content and where their links come from, and a review of your existing backlinks.

  4. 04

    Your Google Business Profile

    Categories, description, services, hours, service area and photos set up properly, with the first posts published. The detail is in the next section.

  5. 05

    A review request process

    A direct review link, a request script, and an automatic email or text after each job. From you: who sends the request, and when a job counts as done.

  6. 06

    Name, address and phone, everywhere

    One version of your business details, matched across your website, your profile, your social pages and the directories that matter, with the priority New Zealand listings claimed by hand.

  7. 07

    A plan for location pages

    Pages only for the areas you genuinely serve, each written for its area. From you: the areas you actually work in.

  8. 08

    A content plan

    A content calendar for you to approve, written briefs for the first pieces, and a refresh schedule for your existing pages.

  9. 09

    Your first review

    Month one ends with a review of the audit findings, the keyword map and the next 90 days, in writing, or on a call if you'd like one.

Your Google Business Profile, set up properly and kept active

Your profile is what shows in Google's map results. This is what we set up in month one, and what we keep doing after that.

  1. The most specific primary category

    Whitespark's 2026 Local Search Ranking Factors ranks the primary category as the strongest factor for the local map results. We choose the most specific one that names what you do, then add every relevant secondary category.

  2. A full description, and every service listed

    The business description written out in full, up to the 750 characters Google allows, and each service added with its own description.

  3. Details that match your website

    Name, address and phone exactly as they appear on your site, your service area or address, and your hours, including holiday hours.

  4. Twenty or more real photos

    Outside, inside, your team, and your work or products. Products or a menu are added too, where they apply.

  5. Your first Google Posts

    Your first Google Posts go up at set-up. After that, new posts are part of the monthly routine below.

  6. Kept active every month

    Regular posts and new photos, services and hours kept current, and the profile insights reported to you.

What this work looked like for a local business

A real local SEO project, and the parts of the work on this page that it needed.

Clean Windows' homepage, headed 'Professional window cleaning services in New Plymouth', with a quote form and its residential, commercial and multi-storey services

Window cleaning, New Zealand

Clean Windows

What we did

  • Google Business Profile optimised
  • Name, address and phone made consistent on its existing New Zealand directory listings
  • A review request sent after every completed job
  • Service pages for residential, commercial and exterior house washing, with LocalBusiness and Service schema
  • Suburb-level content for Bell Block, Waitara and Oakura

Business listings, claimed by hand and matched everywhere

Your name, address and phone should read the same everywhere a customer or Google finds them. We fix them one listing at a time, starting with Google, Bing Places, Apple Maps, Yellow, Finda, NZPages and Localist.

  • What we don't do
    Mass directory submission services
    What we do instead
    The priority New Zealand listings, each claimed by hand
  • What we don't do
    Low-quality directories in bulk
    What we do instead
    The directories for your industry, such as NoCowboys and Builderscrack for trades
  • What we don't do
    Slightly different details on every listing
    What we do instead
    One version of your name, address and phone, matched character for character, down to Road versus Rd
  • What we don't do
    Fixing the directories and stopping there
    What we do instead
    Your website header, footer, contact page and schema checked too, along with Facebook, LinkedIn, Instagram and YouTube
  • What we don't do
    Submission counts as padding in your report
    What we do instead
    Reports that show enquiries, calls and reviews, not how many directories were submitted to

Reviews, asked for after every job and answered every time

Google says more reviews and positive ratings can help local ranking. Reviews come from a routine, not from remembering to ask, so we set the routine up once and it runs after every job.

We ask for genuine reviews only, and we answer every one on your profile promptly, including the negative ones.

  • A direct review link

    One link that takes a customer straight to leaving a review on your profile.

  • A request script

    Wording you and your team can use when you ask in person or by message.

  • An automatic email or text after each job

    The request goes out when the job is done, so nobody has to remember.

  • The link where customers already look

    On your email signatures, invoices and receipts.

  • Reviews shown on your website

    A Google review widget on your site, so visitors see them too.

What happens every month, and every quarter

Ongoing local SEO is a set routine. These are the jobs on our list each month and each quarter, and the rules we hold to.

  • Every month

    Business Profile kept active

    Posts and new photos, and services and hours kept current.

  • Every month

    Reviews answered

    Every review answered promptly, including the negative ones, and a reminder to you to ask for new ones.

  • Every month

    New content

    Pieces from the calendar you approved, each written from a brief, answering the question early and linking to related pages.

  • Every month

    Pages refreshed from data

    Pages sitting in positions 5 to 20, pages down 20% or more over three months, pages with 1,000+ impressions and under 3% click-through, and pages untouched for 12 months.

  • Every month

    Quality links

    Guest posts on relevant sites, the New Zealand directories that matter, and gaps in competitors' link profiles.

  • Every month

    Technical monitoring

    Search Console checked for crawl errors, manual actions, index coverage, Core Web Vitals and new 404s, and key landing pages checked for speed.

  • Every month

    Your monthly report

    What happened, what we did, and what comes next, for the calendar month just ended.

  • Every quarter

    Technical re-audit

    A full crawl, Core Web Vitals review, schema and redirect clean-up, and sitemap and robots.txt checks.

  • Every quarter

    Keywords, competitors and content

    Keywords re-mapped to pages, a competitor refresh, and a content audit to prune, merge or update.

  • Every quarter

    Strategy review with you

    Where things stand, and the priorities for the next quarter.

Rules we hold to

How we work on your local search.

  • Quantities set in your plan

    How many posts, refreshes and links you get each month is agreed in your plan, not padded to fill a report.

  • Links we will not build

    No forum spam, blog commenting for links, social bookmarking, article submission sites or classified submissions.

  • Disavow only for a real problem

    We review your backlinks at the start, and disavow only if the review finds genuinely toxic links.

  • No ranking guarantees

    Nobody controls Google's results, so we don't promise positions. We show you the work and what it changed.

Before the first report, enquiries are tracked and a dated baseline is recorded, so the report can show leads, not just traffic.

  1. 01

    A local search

    Someone nearby searches for what you do.

  2. 02

    Your profile or your site

    They find your Business Profile in the map results, or a page on your website.

  3. 03

    Call, form or directions

    They call, send an enquiry, or ask for directions.

  4. 04

    Recorded

    Website forms, calls and sales are recorded as key events in Google Analytics. Profile calls and direction requests come from your profile insights.

  5. 05

    Your monthly report

    Each figure labelled with its source and date range: traffic beside last month and last year, keyword positions against where we started.

What the monthly report covers

Built from Google Analytics, Search Console, your Business Profile and our rank tracking.

  • Organic traffic

    Sessions from organic search, and clicks and impressions from Search Console, month on month and year on year.

  • Organic enquiries

    Form submissions, calls and sales from organic search.

  • Keyword positions

    Your tracked keywords and how they have moved since we started, plus how many sit in the top 3, 10, 20 and 100.

  • Your Business Profile

    Views, calls, direction requests and review count.

  • The work done

    Content published and refreshed, and links earned, counted as referring domains rather than Domain Authority.

  • Next month

    Next month's priorities. No padding: no counts of bookmarks, pings, directory submissions or forum posts.

Free download

Check your own SEO in an afternoon

33 checks across technical SEO, speed, on-page, content and local, with the nine that matter most up front.

Get the free checklist

Free PDF, 13 pages

What our clients say

Real reviews from the businesses we have built, ranked and run campaigns for.

5.0 from 70+ reviews
Paul Zellman, BDM, Austar Property Services
“Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.”
Paul Zellman BDM, Austar Property Services
Jaide Wooler Executive Assistant, Tom Rawson

We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support.

The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!

Google review
Terry Bradley Director, Precision Building Inspectors

Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support.

It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind.

Google review
Andrew Baker, Owner, Electrical Plus
“I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.”
Andrew Baker Owner, Electrical Plus
Mitch Taylor Director, Horton Taylor

I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard.

Most of all he actually gets the results he says he will.

Google review
Grace Zhang Sunshine Mortgages

Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure.

I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to.

Google review
Harry & Maria, Owner, Pots of Joy
“Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.”
Harry & Maria Owner, Pots of Joy
Samir Khanna Director, Professional Financial

Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result.

The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development.

Google review
Alex Mayo Owner, Playceholdr

I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies.

Google review
Britta Friedrich Manager, MagicGerman

Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy.

They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future.

Google review
Melitta Adam Founder, Melitta Skin

I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use.

It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough.

Google review
Alana Saunders, Business Manager, A T Realty
“We wanted to bring our idea for an app to life. He turned our ideas into reality.”
Alana Saunders Business Manager, A T Realty
Andrew Harvey Director, AES Comp

Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made.

Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager.

Google review
Ratu Tau Trekway Shuttle

We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly.

Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running.

Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible.

Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed.

Google review
Alex Fladgate Owner, JunkBoss

Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!!

Highly recommend to anyone looking to get their website done.

Google review
Dev Dhingra, CEO, Fundmaster
“They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.”
Dev Dhingra CEO, Fundmaster
Isaac Smith Managing Director, PSI

Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man.

Google review
Tyler Newman Tillen Finance

From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent.

What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run.

The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background.

Google review
Brianna Hoy, Managing Director, PplPeople
“He was really acting in our best interests and went beyond what we were expecting him to achieve.”
Brianna Hoy Managing Director, PplPeople
Fiona Ashford Manager, Fee Funders

When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems.

Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side.

Google review
Lynnae Sands Manager, Windsor Industries

Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend.

Google review
Eddie, Director, PlastiCard
“Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!”
Eddie Director, PlastiCard
Joel D'leema Director, TSB Living

Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend.

Google review
J-Tip It Google review

The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be!

We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified.

If you want to be in safe hands, choose Lucid!

Google review
Aidan Fraei, Agent, Ray White
“The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.”
Aidan Fraei Agent, Ray White
Paul Zellman

Austar Property Services

Frequently Asked Questions

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