Free PDF checklist

SEO Audit Checklist

Q: Do I need paid SEO tools to use this checklist?

No. The checklist tells you what to look for and points to free tools like Google Search Console, PageSpeed Insights and the Google Business Profile dashboard. Paid tools help but are not required.

Q: How technical does this get?

It covers technical SEO, but each item is explained in plain English with why it matters. You will not need to write code. You will simply know which problems to flag or hand to a developer.

Q: Will this tell me why my rankings dropped?

It will surface the most common causes of ranking drops, from technical errors to thin content and lost backlinks. For a sudden drop tied to a Google update, a deeper review is usually worthwhile.

A step-by-step checklist to audit your own website and find the issues holding back your Google rankings.

What this checklist is

If your website is not ranking, something specific is wrong. It is rarely a mystery and almost never bad luck. This checklist is the working document our SEO team uses when auditing a site, condensed into a format you can run through yourself. Work down the list and you will know exactly where your SEO problems are.

What is inside

Technical SEO checks: indexing, crawl errors, sitemaps, robots.txt and HTTPS
Core Web Vitals and page speed checks that affect both rankings and conversions
On-page checks for titles, meta descriptions, headings and internal linking
A content audit section to spot thin, duplicate or outdated pages
Local SEO checks for your Google Business Profile, citations and reviews
Backlink and authority checks so you understand how you compare to competitors
A prioritised action list framework so you fix the high-impact issues first

Who it is for

Business owners and marketers who suspect their website is underperforming in Google and want a clear, honest picture of what needs fixing before spending money on SEO.