Bring visitors back and turn them into customers

We place tracking pixels from Google, Meta and other platforms on your website. When a visitor leaves without converting, those pixels let us show them relevant ads as they browse other sites, scroll social media or watch YouTube, reminding them of your business and giving them a reason to come back. It works because the audience is warm: research firm Invesp found visitors who are retargeted are 70% more likely to convert.

Done well, retargeting feels like a useful reminder rather than surveillance. The difference comes down to frequency management, relevant messaging and proper exclusions. We cap how many times someone sees your ads each day and week, exclude people who have already converted, and rotate creative so the same ad doesn't follow anyone around for weeks. We also segment audiences so visitors see messaging tied to what they actually looked at on your site. That's the line between helpful and creepy, and we stay on the right side of it.

We run retargeting across the Google Display Network, which Google says reaches over 90% of internet users worldwide, plus YouTube, Facebook, Instagram and LinkedIn. The mix depends on where your audience spends time and which channels prove most cost-effective for your business. For most New Zealand businesses, Google Display plus Meta retargeting gives the broadest reach at the lowest cost, while LinkedIn retargeting earns its higher prices for B2B businesses chasing professional audiences.

Match the window to your sales cycle. For ecommerce and impulse purchases, 7-14 days is usually enough to recapture lost conversions. For considered purchases like home renovations or professional services, 30-60 days fits better. For B2B sales with long decision cycles, we may retarget for 60-90 days with messaging that evolves from awareness to case studies to direct offers. We set up multiple audience windows and test to find the duration that works for your business.

Less than you'd expect, because you're paying to reach people who already know you rather than bidding for strangers' attention. We recommend allocating 10-20% of your total ad budget to retargeting. Management is custom-scoped: retargeting can stand alone or fold into a broader paid ads engagement, and pricing is finalised in the proposal after a discovery call. As a rule, retargeting is the last budget line we'd cut, because warm audiences cost less to convert than cold ones.

Yes. Retargeting needs a base of traffic to build meaningful audience pools, and we generally recommend at least 1,000 monthly website visitors before launching. Thresholds vary by platform: Meta audiences generally need around 1,000 people before delivery settles, while Google Display can work with smaller pools. If your traffic is below that level, we'd build it first through search, social or other prospecting campaigns, then switch retargeting on once there's an audience worth retargeting.

Yes, cross-device retargeting works on platforms like Meta and Google where users are logged in. Someone who visits your website on a work desktop can see your retargeting ad on their phone that evening. That matters in New Zealand, where people switch between devices constantly through a buying journey. We set campaigns up to reach users across all their devices, so the thread doesn't snap the moment someone closes their laptop.

Warmer audiences, better economics. Invesp's research found retargeted visitors are 70% more likely to convert, and retargeting ads earn roughly ten times the click-through rate of standard display ads. We won't promise specific numbers for your account, because honest results depend on your traffic, offer and creative. What we will do is track view-through conversions as well as click-through conversions, so you see the full impact, including people who saw your ad and came back directly, and report it monthly alongside your other campaigns.