Automate your marketing for scalable growth

We work with ActiveCampaign, HubSpot, Mailchimp, Klaviyo, and other leading platforms, depending on your needs and budget. Each suits a different kind of business: ActiveCampaign for service businesses with complex sales processes, Klaviyo purpose-built for ecommerce, and HubSpot if you want CRM and marketing in one place. We're platform-agnostic, so the recommendation comes from your requirements rather than a reseller deal. We help you choose, then handle the entire setup.

Welcome sequences, lead nurture emails, abandoned cart recovery, re-engagement campaigns, customer onboarding, appointment reminders, review requests, and birthday messages can all run automatically. The rule of thumb: if a task follows a predictable pattern or is triggered by a specific customer action, it can probably be automated. We map your customer journey to identify every touchpoint where automation saves time and improves consistency.

Not when it's done well. The misconception is that automation means generic, robotic messaging. Good automation uses personalisation (the recipient's name, their interests, their past purchases), segmentation (different messages for different audience groups), and sensible timing to feel genuinely helpful. We write every email in your brand voice, and we only send messages that add value. Your customers should feel looked after, not processed.

We track everything from email-level data, such as open and click rates, through to business outcomes like conversions and revenue attributed to automated campaigns. That layered measurement tells you not just whether people read your emails, but whether the automation is actually producing sales and leads. You get regular reports, and we keep optimising: testing subject lines, send timing, and content against real performance data.

Cost depends on the complexity of your automation, the platform you choose, and the number of sequences being built. A basic welcome and nurture setup costs less than a full system with multiple branches, lead scoring, and CRM integration. Platform licensing fees are separate, ranging from free tiers on Mailchimp to monthly subscriptions on ActiveCampaign or HubSpot. We scope and quote every engagement individually after a free discovery call, with a clear breakdown covering setup, copywriting, and testing.

A basic setup with 2 to 3 sequences takes 2 to 3 weeks. Comprehensive implementations with multiple sequences, lead scoring, CRM integration, and complex branching logic typically take 4 to 8 weeks, covering strategy, copywriting, technical setup, and testing. We don't rush the copywriting stage. The quality of your email content is the single biggest factor in whether automation drives results or just adds noise to inboxes.

Yes, we build automations with self-management in mind. After setup, you get training and documentation so your team can monitor performance, make adjustments, and create simple new automations independently. For more complex changes or new sequence development, we offer ongoing support retainers. Many New Zealand businesses start with full setup support and take over the day-to-day as their team gets comfortable with the platform.

Connecting marketing automation to your CRM puts marketing activity and sales data in one system. When a lead reaches a certain engagement score or takes a specific action, they're automatically created or updated in your CRM and assigned to a salesperson. Sales outcomes feed back the other way, triggering post-sale sequences or stopping nurture campaigns for closed deals. We set up these integrations for HubSpot, Pipedrive, and Salesforce, giving you one view of every customer relationship.