+ Website problems
Losing business to competitors online? Here's how to close the gap
They show up first on Google, their website looks more credible, and they have more reviews. We find exactly where they are ahead of you and build a plan to catch up where it counts.
How to tell you have this problem
- Competitors appear above you for the searches that matter most.
- Prospects mention a competitor by name on sales calls.
- Their Google Business Profile has more reviews and a higher rating.
- Their website looks newer and makes it easier to ask for a quote.
- Your leads are down on last year, even though demand hasn't dropped.
What causes it
They started earlier. A competitor who rebuilt their site and started on SEO a few years ago has had time to build rankings, links and reviews.
A better website. Faster, clearer and easier to act on, especially on a phone.
More reviews. A steady habit of asking every customer for a review builds up; one burst of reviews does not.
Sharper targeting. A page for each service and area they cover, where you have one general page.
Consistent marketing. Content, ads and social that keep running every month instead of in bursts.
What it costs you
Every customer who picks a competitor is revenue you don't see, and you rarely find out it happened. Nobody calls to tell you why they chose someone else.
The gap also tends to widen on its own. Rankings bring enquiries, enquiries bring reviews and reviews help rankings, so a competitor who is ahead keeps pulling further ahead until you give people a reason to choose differently.
How we fix it
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Step 1
Benchmark you against them
We compare rankings, site speed, content, reviews and ads for you and your top competitors through a competitive analysis.
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Step 2
Pick the fights you can win
Not every keyword is worth chasing. We find the services, areas and searches where you can realistically pass them, and start there.
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Step 3
Close the website and search gaps
That might mean a website redesign, SEO, or conversion work on the pages that already get traffic.
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Step 4
Keep it going every month
A digital strategy with a monthly rhythm for content, reviews and reporting, so progress doesn't stop after launch.
What you can check yourself
- 1. Search for your top three services in a private browser window and note who ranks above you.
- 2. Read your competitors' Google reviews. What their customers praise tells you what the market values.
- 3. Look up their Google Ads in the Google Ads Transparency Center to see what they are promoting.
- 4. Compare your Google Business Profile with theirs: photos, categories, services and posts.
- 5. Find one thing they do badly, such as slow replies or no pricing guidance, and do it well.
+ Case studies
Real results
Projects where we took on the same kind of problem. Each one links to the full case study.
What our clients say
Real results from real businesses. See why clients trust us with their digital growth.
"I couldn’t recommend Jason and Lucid Media highly enough. I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with. He is incredibly hard-working, efficient, knowledgeable and very easy to deal with. Nothing was ever a problem, communication was excellent, and he genuinely knows what he’s doing. What impressed me most was how quickly he got things done while still paying attention to the details. The whole process was straightforward and professional from start to finish, and all for a very reasonable price. If you’re looking for someone to design or develop a website, I would highly recommend Jason and Lucid Media. I’ll definitely be using him again for any future development work. If there were 10 stars I'd be giving it to them."
"Jason took the time to understand our vision and business needs, translating them into a stunning, user-friendly website. Communication throughout the project was seamless. We highly recommend Lucid Media to anyone looking for top-notch web design services. Their talent, dedication, and customer-focused approach make them a standout in the field."
"We've been working with Jason from Lucid Media and couldn't recommend him more. He's been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. The websites he's built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!"
"Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well. It is nice to know someone reliable can manage our website and make sure it stays ranking on Google."
"We recently wanted to bring our idea for an app to life and Jason has been amazing to work with on this project. He worked quickly and efficiently, turning our ideas into reality. His expertise made the process smooth, and implemented any changes really quickly until things were working just as we needed. We're thrilled with the final product and will continue working with Jason on future projects."
"Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism. The design is clean and modern, and the functionality is exactly what we needed. Highly recommend to anyone looking for top-tier web design and development."
"Jason and team at Lucid Media were absolutely great in delivering our company's e-commerce website. It was a great experience from start to finish - and even beyond! I would especially like to highlight the clear communication, willingness to make changes and tailoring the end product to our needs, throughout the entire process. Best of luck in the future and I'm sure we will be working with Lucid Media again soon!"
"Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend."
"Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! Highly recommend to anyone looking to get their website done."
"Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals. The results were outstanding: clean, strategic, and exactly what we needed to elevate our brand presence."
"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."
"Jason was a delight to work with. He turned my vision into my dream website for my business in a matter of days. His service and support is unmatched. I am truly, blown away."
"Working with Jason from Lucid Media has been an absolute game changer for my social media presence. His strategies have helped increase engagement, improve reach, and bring a more polished and professional edge to my social platforms."
"I have been working with Jason from Lucid for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. Most of all he actually gets the results he says he will."
"I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies."
"Jason has been awesome in the work he has done for us - he is fast, very responsive and professional. Would highly recommend!"
"Huge shoutout to Jason for putting together my real estate website. The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free. Would definitely recommend him to anyone needing a website."
"We hired Jason for our business after having a bad experience with minimum effort and minimum results with another agency. Since being with Lucid and then tidying up our landing pages, and Google Ads and getting new leads running, our CPA dropped by 66% and lead quality increased 2 to 300%. This change was not only almost immediate but has been consistent for the last few months. He has a total depth of knowledge and a desire to get the absolute best outcomes as demonstrated by his consistent and detailed updates."
"Very happy with our experience with Jason. Felt he was really acting in our best interests and went beyond what we were expecting him to achieve. Would highly recommend his services."
"When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems and implemented critical changes."
Frequently asked questions
Straight answers to what people ask us about this. If yours isn't here, ask it below.
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Problems that often come with this one
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Not ranking on Google
Customers search for what you do and find your competitors instead.
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Outdated website
A dated site makes people wonder whether the business behind it is still current.
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Low conversion rate
People visit your website, but very few of them buy, book or get in touch.
Find out where your competitors are beating you.
Tell us about your site. We'll look at what is causing the problem and come back with a plain-English plan for fixing it. No obligation.
