Website Project Brief Template
A structured, fill-in brief that turns "I think we need a new website" into a document any designer can quote and build from. The same template we use to scope projects internally.
- A business and audience section that forces you to define who the site is actually for
- A goals worksheet that ties each page to a measurable outcome, not just a wish list
- A page-by-page sitemap planner so nothing important gets forgotten
- A content and assets checklist covering copy, photos, logos and brand files
Most website projects go off the rails before they start
A thin brief is the single biggest reason web projects blow out on cost, time and quality. Sound familiar?
Quotes you cannot compare
Every agency prices something different, so you cannot tell who is actually better value.
Scope creep mid-build
Important pages and features get remembered late, so timelines and budgets balloon.
A site that does not match the business
Without clear goals, you end up with a pretty site that does not actually generate leads.
Awkward conversations with designers
Without a brief, you are reactive. With one, you control the conversation and the outcome.
What is inside the template
No theory, no filler. Every section earns its place.
Business and audience worksheet
Define who the site is for, what they care about, and what success looks like before any design starts.
Page-by-page sitemap planner
Map every page you need, the goal of each one, and how a visitor moves between them.
Goals and measurement section
Tie each page to a measurable outcome so the build has a clear definition of done.
Content and assets checklist
Cover copy, photos, logos and brand files so nothing stalls the build mid-project.
Functionality and integrations prompts
Booking, payments, CRM, email tools. Decide what is in scope before quoting starts.
Budget, timeline and supplier questions
Frame budget honestly and ask any designer the questions that filter the good from the bad.
Is this the right resource for you?
It is built for a specific job. If that is your job, it will save you days of work. If not, we will tell you straight.
Built for you if
- You are planning a new website or a full redesign
- You want quotes from two or three agencies that you can actually compare
- You want the build to run on time and on budget
- You want a site tied to business outcomes, not just a fresh look
In short: Business owners and marketing managers who are about to commission a new website or redesign, and want to brief designers properly so quotes are accurate and the build runs smoothly.
Probably not for you if
- You only need a one-page landing page with no real business goals
- You are looking for a free website builder or template, not a brief
- You already have a tight, well-scoped brief and just need a quote
- Your project is purely a logo or brand refresh with no website work
Honest answer: if any of these match, this resource will not be the best use of your time.
A real document, not a 1-page PDF
A clean, fillable PDF you can complete in 60 to 90 minutes. Structured by phase, with prompts and examples for every section.
- Business and audience overview
- Goals and success metrics
- Sitemap and page-level briefs
- Content, assets and integrations
- Budget, timeline and supplier questions
Want it without filling in your details twice?
Scroll back up, drop your email in the form, and the PDF is in your inbox in seconds.
Email me the templateWhat clients say about working with us
The resources are pulled straight from how we work with clients. Here is what those clients say about that work.
"Jason took the time to understand our vision and business needs, translating them into a stunning, user-friendly website. Communication throughout the project was seamless. We highly recommend Lucid Media to anyone looking for top-notch web design services. Their talent, dedication, and customer-focused approach make them a standout in the field."
"We've been working with Jason from Lucid Media and couldn't recommend him more. He's been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. The websites he's built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!"
"Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well. It is nice to know someone reliable can manage our website and make sure it stays ranking on Google."
"We recently wanted to bring our idea for an app to life and Jason has been amazing to work with on this project. He worked quickly and efficiently, turning our ideas into reality. His expertise made the process smooth, and implemented any changes really quickly until things were working just as we needed. We're thrilled with the final product and will continue working with Jason on future projects."
"Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism. The design is clean and modern, and the functionality is exactly what we needed. Highly recommend to anyone looking for top-tier web design and development."
"Jason and team at Lucid Media were absolutely great in delivering our company's e-commerce website. It was a great experience from start to finish - and even beyond! I would especially like to highlight the clear communication, willingness to make changes and tailoring the end product to our needs, throughout the entire process. Best of luck in the future and I'm sure we will be working with Lucid Media again soon!"
"Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend."
"Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! Highly recommend to anyone looking to get their website done."
"Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals. The results were outstanding: clean, strategic, and exactly what we needed to elevate our brand presence."
"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."
"Jason was a delight to work with. He turned my vision into my dream website for my business in a matter of days. His service and support is unmatched. I am truly, blown away."
"Working with Jason from Lucid Media has been an absolute game changer for my social media presence. His strategies have helped increase engagement, improve reach, and bring a more polished and professional edge to my social platforms."
"I have been working with Jason from Lucid for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. Most of all he actually gets the results he says he will."
"I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies."
"Jason has been awesome in the work he has done for us - he is fast, very responsive and professional. Would highly recommend!"
"Jason at Lucid Media did an incredible job designing my website and optimising it for lead generation. He delivered everything quickly without compromising on quality. I'm really happy with the end result and already seeing the benefits."
How to use it
A simple three-step approach. Download, work through it, act on what you find.
Download the template
Pop your email in and the PDF lands in your inbox right away.
Work through the prompts
Block out 60 to 90 minutes. Each section has prompts and short examples so you are never staring at a blank box.
Send it to agencies
Use the completed brief to get accurate quotes you can compare side by side. No more guesswork.
Explore more from Lucid Media
Other free resources you might find useful, plus the service that goes with this one.
SEO Audit Checklist
A step-by-step checklist to audit your own website and find the issues holding back your Google rankings.
Google Ads Launch Checklist
A pre-launch checklist that catches the costly mistakes before you switch a Google Ads campaign on.
Website Launch Checklist
A go-live checklist that catches the broken links, missing tracking and SEO gaps before your new site is public.
Web Design
Once your brief is ready, our web design team can turn it into a website built to generate leads, not just look good.
Questions about this resource
Quick answers before you download. Got something else? Get in touch and we will help.
Ask a QuestionReady to grab the PDF template?
Pop your email in and the PDF is yours in seconds. No spam, no sales pitch. Use it however you like.
Would rather talk it through? Skip the download and book a free 30-minute strategy call instead. No obligation, no pressure.
Book a free call