Free PDF template

Website Project Brief Template

Q: Do I need design or technical knowledge to use this template?

No. The template is written in plain language and walks you through each section with prompts. If you can describe your business and what you want the website to do, you can complete it.

Q: Will this template work if I am hiring a different agency?

Yes. A good brief helps any designer or agency quote accurately and build the right thing. The template is not tied to working with Lucid Media, although we are happy to review it with you.

Q: How long does it take to complete?

Most people finish a solid first draft in 60 to 90 minutes. It is worth doing properly. A clear brief usually saves far more time than it takes during the build.

A fill-in template that turns a vague website idea into a clear brief your designer can quote and build from.

What this template is

Most website projects go off the rails before a single page is designed. The brief is too thin, the goals are unspoken, and three weeks in everyone is guessing. This template fixes that. It is the same structured brief we use to scope projects at Lucid Media, turned into a document you can fill in yourself.

What is inside

A business and audience section that forces you to define who the site is actually for
A goals worksheet that ties each page to a measurable outcome, not just a wish list
A page-by-page sitemap planner so nothing important gets forgotten
A content and assets checklist covering copy, photos, logos and brand files
Functionality and integrations prompts (bookings, payments, CRM, email tools)
A realistic budget and timeline framing section to keep quotes comparable
Questions to ask any web designer before you sign, so you avoid common traps

Who it is for

Business owners and marketing managers who are about to commission a new website or redesign, and want to brief designers properly so quotes are accurate and the build runs smoothly.