Website Launch Checklist
The pre-launch sweep our team runs before every site goes live. Catch the SEO gaps, broken forms and missing tracking before real visitors do.
- SEO go-live checks: redirects from old URLs, meta tags, sitemaps and indexing
- Analytics and tracking checks so you measure performance from day one
- Speed and Core Web Vitals checks before real visitors arrive
- Cross-device and cross-browser testing prompts for layout and functionality
Launch day is when small oversights become public problems
New sites and redesigns almost always go live with at least one of these. The fixes are five minutes. The damage is weeks.
Rankings disappear
Missing redirects from old URLs and your hard-won SEO equity evaporates overnight.
Analytics never gets installed
Two months in you realise you have no traffic data, no conversion data, and no way to prove what worked.
A form fails silently
Enquiries vanish for a fortnight. Nobody notices until a customer rings and asks why nobody replied.
Embarrassing public bugs
Broken layouts on mobile, typos in headlines, links to staging. The kind of thing your customers see first.
What is inside the checklist
No theory, no filler. Every section earns its place.
SEO go-live checks
Redirects from old URLs, meta tags, sitemaps, indexing. The work that protects rankings on day one.
Analytics and tracking
GA4, conversion events, ads pixels. Measure performance from launch instead of patching it in later.
Speed and Core Web Vitals
Hit green scores before real visitors do. Speed protects rankings, conversions and the bounce rate.
Cross-device testing
Layout, navigation and interactions checked on mobile, tablet and desktop across major browsers.
Forms, links and CTAs
Every form submits, every link works, every call to action goes somewhere useful. No silent dead ends.
Security and backups
SSL, spam protection, automated backups and a tested restore point. Sleep easy on launch night.
Is this the right resource for you?
It is built for a specific job. If that is your job, it will save you days of work. If not, we will tell you straight.
Built for you if
- You have a new site or redesign about to go live
- You want SEO equity protected through the launch
- You want analytics and conversion tracking right from day one
- You want a final, structured QA pass before the site is public
In short: Business owners, marketers and developers preparing to launch a new website or redesign, who want a thorough final check so the site goes live without rankings, leads or credibility taking a hit.
Probably not for you if
- Your site has been live for years and you want ongoing maintenance advice
- You only need design feedback or a content review
- You are looking for hosting recommendations rather than a launch QA
- Your project is purely a small content update, not a launch or relaunch
Honest answer: if any of these match, this resource will not be the best use of your time.
A real document, not a 1-page PDF
A tickable pre-launch PDF organised in launch order. Every section explains what to check, why it matters and what good looks like.
- SEO go-live and redirects
- Analytics, tracking and conversions
- Speed and Core Web Vitals
- Cross-device and cross-browser testing
- Forms, security and content proofing
Want it without filling in your details twice?
Scroll back up, drop your email in the form, and the PDF is in your inbox in seconds.
Email me the checklistWhat clients say about working with us
The resources are pulled straight from how we work with clients. Here is what those clients say about that work.
"Jason took the time to understand our vision and business needs, translating them into a stunning, user-friendly website. Communication throughout the project was seamless. We highly recommend Lucid Media to anyone looking for top-notch web design services. Their talent, dedication, and customer-focused approach make them a standout in the field."
"We've been working with Jason from Lucid Media and couldn't recommend him more. He's been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. The websites he's built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!"
"Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well. It is nice to know someone reliable can manage our website and make sure it stays ranking on Google."
"We recently wanted to bring our idea for an app to life and Jason has been amazing to work with on this project. He worked quickly and efficiently, turning our ideas into reality. His expertise made the process smooth, and implemented any changes really quickly until things were working just as we needed. We're thrilled with the final product and will continue working with Jason on future projects."
"Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism. The design is clean and modern, and the functionality is exactly what we needed. Highly recommend to anyone looking for top-tier web design and development."
"Jason and team at Lucid Media were absolutely great in delivering our company's e-commerce website. It was a great experience from start to finish - and even beyond! I would especially like to highlight the clear communication, willingness to make changes and tailoring the end product to our needs, throughout the entire process. Best of luck in the future and I'm sure we will be working with Lucid Media again soon!"
"Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend."
"Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! Highly recommend to anyone looking to get their website done."
"Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals. The results were outstanding: clean, strategic, and exactly what we needed to elevate our brand presence."
"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."
"Jason was a delight to work with. He turned my vision into my dream website for my business in a matter of days. His service and support is unmatched. I am truly, blown away."
"Working with Jason from Lucid Media has been an absolute game changer for my social media presence. His strategies have helped increase engagement, improve reach, and bring a more polished and professional edge to my social platforms."
"I have been working with Jason from Lucid for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. Most of all he actually gets the results he says he will."
"I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies."
"Jason has been awesome in the work he has done for us - he is fast, very responsive and professional. Would highly recommend!"
"Jason at Lucid Media did an incredible job designing my website and optimising it for lead generation. He delivered everything quickly without compromising on quality. I'm really happy with the end result and already seeing the benefits."
How to use it
A simple three-step approach. Download, work through it, act on what you find.
Download the checklist
Pop your email in and the PDF lands in your inbox right away.
Run the pre-launch sweep
Start a week or two before launch. Work through each section. Fix anything that fails before go-live.
Launch clean
Push the site live knowing redirects, tracking, speed and forms are all working. No nasty surprises on day two.
Explore more from Lucid Media
Other free resources you might find useful, plus the service that goes with this one.
Website Project Brief Template
A fill-in template that turns a vague website idea into a clear brief your designer can quote and build from.
SEO Audit Checklist
A step-by-step checklist to audit your own website and find the issues holding back your Google rankings.
Google Ads Launch Checklist
A pre-launch checklist that catches the costly mistakes before you switch a Google Ads campaign on.
Web Design
Planning a new build or redesign? Our web design team handles the launch properly, checklist and all.
Questions about this resource
Quick answers before you download. Got something else? Get in touch and we will help.
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