Website Launch Checklist
The pre-launch sweep our team runs before every site goes live. Catch the SEO gaps, broken forms and missing tracking before real visitors do.
- SEO go-live checks: redirects from old URLs, meta tags, sitemaps and indexing
- Analytics and tracking checks so you measure performance from day one
- Speed and Core Web Vitals checks before real visitors arrive
- Cross-device and cross-browser testing prompts for layout and functionality
Launch day is when small oversights become public problems
New sites and redesigns almost always go live with at least one of these. The fixes are five minutes. The damage is weeks.
Rankings disappear
Missing redirects from old URLs and your hard-won SEO equity evaporates overnight.
Analytics never gets installed
Two months in you realise you have no traffic data, no conversion data, and no way to prove what worked.
A form fails silently
Enquiries vanish for a fortnight. Nobody notices until a customer rings and asks why nobody replied.
Embarrassing public bugs
Broken layouts on mobile, typos in headlines, links to staging. The kind of thing your customers see first.
What is inside the checklist
No theory, no filler. Every section earns its place.
SEO go-live checks
Redirects from old URLs, meta tags, sitemaps, indexing. The work that protects rankings on day one.
Analytics and tracking
GA4, conversion events, ads pixels. Measure performance from launch instead of patching it in later.
Speed and Core Web Vitals
Hit green scores before real visitors do. Speed protects rankings, conversions and the bounce rate.
Cross-device testing
Layout, navigation and interactions checked on mobile, tablet and desktop across major browsers.
Forms, links and CTAs
Every form submits, every link works, every call to action goes somewhere useful. No silent dead ends.
Security and backups
SSL, spam protection, automated backups and a tested restore point. Sleep easy on launch night.
Is this the right resource for you?
It is built for a specific job. If that is your job, it will save you days of work. If not, we will tell you straight.
Built for you if
- You have a new site or redesign about to go live
- You want SEO equity protected through the launch
- You want analytics and conversion tracking right from day one
- You want a final, structured QA pass before the site is public
In short: Business owners, marketers and developers preparing to launch a new website or redesign, who want a thorough final check so the site goes live without rankings, leads or credibility taking a hit.
Probably not for you if
- Your site has been live for years and you want ongoing maintenance advice
- You only need design feedback or a content review
- You are looking for hosting recommendations rather than a launch QA
- Your project is purely a small content update, not a launch or relaunch
Honest answer: if any of these match, this resource will not be the best use of your time.
A real document, not a 1-page PDF
A tickable pre-launch PDF organised in launch order. Every section explains what to check, why it matters and what good looks like.
- Before you sign off, who owns the domain and the accounts
- Before the switch is flipped
- Within an hour of going live
- One week after launch
- The one-page version, to print and tick
Want it without filling in your details twice?
Scroll back up, drop your email in the form, and the PDF opens straight away.
Get the checklistWhat clients say about working with us
The resources are pulled straight from how we work with clients. Here is what those clients say about that work.
“Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.”
We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support.
The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!
Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support.
It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind.
“Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.”
I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard.
Most of all he actually gets the results he says he will.
Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure.
I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to.
Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result.
The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development.
“Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!”
I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies.
Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy.
They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future.
I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use.
It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough.
“He was really acting in our best interests and went beyond what we were expecting him to achieve.”
Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made.
Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager.
We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly.
Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running.
Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible.
Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed.
Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!!
Highly recommend to anyone looking to get their website done.
Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man.
From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent.
What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run.
The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background.
“I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.”
When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems.
Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side.
“They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.”
Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend.
“We wanted to bring our idea for an app to life. He turned our ideas into reality.”
Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend.
The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be!
We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified.
If you want to be in safe hands, choose Lucid!
“The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.”
How to use it
A simple three-step approach. Download, work through it, act on what you find.
Download the checklist
Pop your email in and the checklist opens straight away, ready to read or download.
Run the pre-launch sweep
Start a week or two before launch. Work through each section. Fix anything that fails before go-live.
Launch clean
Push the site live knowing redirects, tracking, speed and forms are all working. No nasty surprises on day two.
Explore more from Lucid Media
Other free resources you might find useful, plus the service that goes with this one.
Website Project Brief Template
A fill-in template that turns a vague website idea into a clear brief your designer can quote and build from.
SEO Audit Checklist
A step-by-step checklist to audit your own website and find the issues holding back your Google rankings.
Google Ads Launch Checklist
A pre-launch checklist that catches the costly mistakes before you switch a Google Ads campaign on.
Web Design
Planning a new build or redesign? Our web design team handles the launch properly, checklist and all.
Questions about this resource
Quick answers before you download. Got something else? Get in touch and we will help.
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