Free PDF checklist

Website Launch Checklist

Q: Does this work for any website platform?

Yes. The checklist covers principles that apply whether your site is built on WordPress, Webflow, Shopify or custom code. The redirect, tracking and testing steps matter on every platform.

Q: When should I start working through it?

Begin a week or two before launch, not on launch day. Some items, such as setting up redirects and testing forms, take time to get right and should not be rushed.

Q: Is this for new sites only, or redesigns too?

Both, and redesigns especially. Replacing an existing site adds the risk of losing rankings if old URLs are not redirected. The SEO go-live section is written with that in mind.

A go-live checklist that catches the broken links, missing tracking and SEO gaps before your new site is public.

What this checklist is

Launch day is when small oversights become public problems. A missing redirect tanks your rankings, analytics never gets installed, and a contact form quietly fails for a fortnight. This checklist is the pre-launch sweep our team runs before every site goes live, so your new website launches clean.

What is inside

SEO go-live checks: redirects from old URLs, meta tags, sitemaps and indexing
Analytics and tracking checks so you measure performance from day one
Speed and Core Web Vitals checks before real visitors arrive
Cross-device and cross-browser testing prompts for layout and functionality
Forms, links and call-to-action checks so nothing important is broken
Security and backup checks including SSL, spam protection and a restore point
Content proofing and accessibility checks to catch the embarrassing misses

Who it is for

Business owners, marketers and developers preparing to launch a new website or redesign, who want a thorough final check so the site goes live without rankings, leads or credibility taking a hit.