Compliant web design and SEO for NZ law firms
Websites, SEO and content built for NZ solicitors, barristers and small to mid-size firms. Copy reviewed against the Conduct and Client Care Rules 2008, named-lawyer profiles, secure intake, and a publishing engine that compounds authority over time.
Trusted by NZ law firms and professional-services clients since 2018
Most law firm sites are doing three things wrong
When a principal tells me their firm site is not bringing in instructions, it almost always comes back to one of these. None of them are about how the site looks.
Every firm site uses the same legal template
Pillar columns, stock courtroom photo, "trusted legal advice since 19XX" tagline. A prospective client choosing between three firms cannot tell why you are the better pick from the homepage. The brief that pays the bill goes to whoever has a credible, specific shopfront, not a stock one.
Marketing copy quietly breaches Law Society rules
Phrases like "best lawyer in Auckland", "specialist in family law" without LCANZI accreditation, comparative claims against named competitors, or testimonials implying a typical case outcome. The Lawyers and Conveyancers Act 2006 and the Conduct and Client Care Rules 2008 apply to your website the same way they apply to print. Most firm sites breach them quietly until a complaint forces a rewrite.
The site captures nothing beyond a contact form
No intake triage, no secure document upload, no thought leadership to capture the researcher who is six weeks from instructing. A high-value enquiry comes in as a one-line email with no conflict check details, no matter type, no confidentiality framing. By the time you reply, they have called the next firm on the list.
Generic firm websites vs websites built for legal practice
A generic agency builds you something pretty. A site built for a law firm wins instructions and protects you against compliance trouble. The difference shows up in six specific places.
The pattern we see: firms that get these six right start pulling matter-specific enquiries from organic search inside three to six months, with the higher-value commercial and employment matters landing first.
Not sure where your firm is losing instructions?
Book a free 30-minute audit. We will look at your site speed, your Google Business Profile, your published copy against Law Society advertising guidance, your intake flow, and your top competitors in your practice areas. You walk away with a clear list of what to fix first.
Get my free law firm auditWhat NZ law firms actually need
A website is one part of it. The system that wins instructions has six moving pieces, and they all need to talk to each other.
Compliant law firm websites
Mobile-first builds with practice-area pages, named-lawyer profiles, secure intake, and copy reviewed against the Conduct and Client Care Rules 2008. The kind of site that wins the instruction at the research stage, not just at the contact form.
Local SEO for law firms
Practice-area pages, suburb pages where it makes sense, schema markup for LegalService and Attorney, and a fully rebuilt Google Business Profile per office. The same local SEO playbook that took a mortgage advisory firm to top 3 for "mortgage broker Epsom".
Content and thought leadership
Practice-area commentary, legislation updates, and plain-English explainers for clients researching before they instruct. The publishing engine that compounds into organic traffic and positions named lawyers as the credible voice in their area.
Google Ads for high-intent legal queries
Search ads on the matter-specific terms that pay, like "employment lawyer Auckland" or "property lawyer for first home buyers". Tracked phone calls, dedicated landing pages per practice area, and compliance-checked ad copy so you do not get flagged by Google policy or the Law Society.
Secure client intake systems
Matter-type triage forms with conflict check fields, secure document upload, and routing to the right lawyer before the first call. Built on infrastructure that respects client confidentiality from the moment the form is submitted.
SiteCare and hosting for legal sites
Fast managed hosting, daily backups, SSL, security monitoring, and a real person on the other end of the email when something breaks. Critical for a profession where downtime during a property settlement or court deadline is not an option. From $75 a month.
Why NZ law firms choose Lucid
I have built sites for law firms and adjacent regulated professional-services firms across New Zealand, including commercial, property, immigration, family and estates practices on the legal side, plus mortgage advisory, accounting and financial planning. The patterns repeat. The work that wins is technical, compliance-aware, and consistent over time.
Indus Legal, a full-service Botany firm covering commercial, property, immigration, family, wills and trusts, and transport law, came to us with practice areas buried behind generic navigation and no local presence for the fast-growing East Auckland catchment they serve. We rebuilt the site on Astro with practice-area hubs as the primary entry points, dedicated suburb pages for Howick, Pakuranga and Flat Bush, named-lawyer profiles attributed to each matter type, and LegalService plus LocalBusiness schema on every relevant page. For adjacent proof, Fundmaster (an Auckland mortgage advisory firm we built and ran SEO for) is now pulling 13 times the monthly traffic it had at the start, with top 3 rankings for the commercial keyword that drives their pipeline.
None of that is magic. It is the same data-led approach, applied properly, by someone who understands how a regulated professional-services business has to talk about itself.
What this looks like for your firm
More matter-specific enquiries from research-stage clients
Practice-area pages, named-lawyer profiles, and content that targets the questions clients actually ask before they instruct a firm.
Compliance you do not have to babysit
Copy reviewed against the Conduct and Client Care Rules 2008 at build time and every quarter after. No more cleanup emails from your compliance lead about superlatives or undefined specialisation claims.
Intake that respects the matter
Matter-type triage, conflict check fields, secure document upload, and clear confidentiality framing on every form. The version of intake a regulated profession actually needs.
A system, not a one-off project
Monthly reporting on enquiries by practice area, ranking positions, and content performance. Quarterly publishing on legislation changes and case-law updates so authority compounds.
Fast sites win more instructions
Legal research happens on phones now. A vendor checking your firm at the school pickup, an employee Googling "employment lawyer Auckland" on a break, a small business owner researching commercial advice on the couch at 10pm. None of them are waiting six seconds for your hero image to draw.
Industry data is consistent. A site that takes more than three seconds to load on mobile loses roughly half its visitors before the page finishes drawing. For law firms, where the brief average value is high and the research window is days or weeks, every dropped visitor is a credible matter that quietly went to the next firm. We build every firm site to hit green Core Web Vitals scores, with sub-three-second loads on mobile, the same lightweight stack that took 360 Property Management to 97 PageSpeed and a 1.2 second load.
You can plug your current site into our free website speed impact calculator and see what every slow second is costing you in lost enquiries.
How we work with law firms
Four phases. You know exactly what is happening at each step, and we do not start writing code until we agree on the scope, the numbers, and the compliance gates.
Audit and discovery
We pull your current site speed, indexed pages, GBP health for every office, your published copy against Law Society advertising guidance, and competitor positions in your practice areas. You get a clear picture of what is leaking and what is exposing you to compliance risk.
Strategy and scope
A fixed, itemised proposal. Which practice-area pages get built. Which lawyer profiles need full pages. Whether you should be running Google Ads for high-intent matters now or waiting for SEO to compound. No vague ranges, no surprise scope creep.
Build and launch
We design and build with Conduct and Client Care Rules baked into the copy review, with secure intake, GBP optimisation, GA4, schema markup, and call tracking all wired in before launch. We recommend a final review with your firm's compliance lead before publish.
Grow and report
Monthly reporting on enquiries by practice area, ranking positions, GBP performance and review growth. Quarterly content additions based on the legislation changes, case-law updates, and search terms that are actually converting researchers into instructions.
What professional-services clients say
Real NZ professional-services and advisory firms we have worked with.
"Jason took the time to understand our vision and business needs, translating them into a stunning, user-friendly website. Communication throughout the project was seamless. We highly recommend Lucid Media to anyone looking for top-notch web design services. Their talent, dedication, and customer-focused approach make them a standout in the field."
"We've been working with Jason from Lucid Media and couldn't recommend him more. He's been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. The websites he's built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!"
"Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well. It is nice to know someone reliable can manage our website and make sure it stays ranking on Google."
"We recently wanted to bring our idea for an app to life and Jason has been amazing to work with on this project. He worked quickly and efficiently, turning our ideas into reality. His expertise made the process smooth, and implemented any changes really quickly until things were working just as we needed. We're thrilled with the final product and will continue working with Jason on future projects."
"Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism. The design is clean and modern, and the functionality is exactly what we needed. Highly recommend to anyone looking for top-tier web design and development."
"Jason and team at Lucid Media were absolutely great in delivering our company's e-commerce website. It was a great experience from start to finish - and even beyond! I would especially like to highlight the clear communication, willingness to make changes and tailoring the end product to our needs, throughout the entire process. Best of luck in the future and I'm sure we will be working with Lucid Media again soon!"
"Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend."
"Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! Highly recommend to anyone looking to get their website done."
"Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals. The results were outstanding: clean, strategic, and exactly what we needed to elevate our brand presence."
"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."
"Jason was a delight to work with. He turned my vision into my dream website for my business in a matter of days. His service and support is unmatched. I am truly, blown away."
"Working with Jason from Lucid Media has been an absolute game changer for my social media presence. His strategies have helped increase engagement, improve reach, and bring a more polished and professional edge to my social platforms."
"I have been working with Jason from Lucid for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. Most of all he actually gets the results he says he will."
"I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies."
"Jason has been awesome in the work he has done for us - he is fast, very responsive and professional. Would highly recommend!"
"Jason at Lucid Media did an incredible job designing my website and optimising it for lead generation. He delivered everything quickly without compromising on quality. I'm really happy with the end result and already seeing the benefits."
What should your firm be paying per qualified enquiry?
Our free CPL benchmarks tool shows what professional-services firms are paying per lead across Google, Meta and direct channels in NZ, so you can sense-check whether your current spend is fair or wasted before you commit budget.
Try the free CPL benchmarks toolRelated reading
Playbooks, case studies, and services we wrote for NZ professional-services and regulated firms.
Law firm marketing FAQ
Got questions? We have got answers. Here are some common questions about working with us.
Ask a QuestionReady to win more legal instructions?
Tell me about your firm, your practice areas, and where the enquiries are leaking. I will come back with a fixed, itemised plan and a realistic timeline. No vague ranges, no sales pressure, and copy that respects the rules your profession runs under.
