Compliant web design for NZ medical and dental practices
GP clinics, specialist rooms, dental practices, physio, chiro and allied health. We build clinic websites that respect Medical Council and Dental Council advertising rules, handle HIPC and Privacy Act 2020 correctly from the first form field, and integrate with the practice management system you already run.
Trusted by NZ clinics and health businesses since 2018
Most clinic websites are doing three things wrong
When a practice principal tells me their site is causing more problems than it solves, it almost always comes back to one of these. None of them are about how the site looks.
Generic templates that breach Medical Council rules
Most off-the-shelf clinic templates were built for US or AU practices, and they ship with patient testimonial sections, comparative claims like "best GP in Auckland", and review widgets that pull straight from Google. Every one of those features breaches Medical Council of NZ advertising standards. Practices end up with a site they cannot legally use, and only find out when a complaint forces a rewrite.
Contact forms that ignore HIPC
The standard WordPress contact form collects a name, an email, and "how can we help" in a free text field. The moment a patient types "I have been getting chest pain", that form has captured health information under the Health Information Privacy Code 2020. Most clinic sites have no privacy statement on the form, no encryption in transit beyond basic HTTPS, no defined retention period, and no documented destruction process. That is a notifiable privacy breach waiting to happen.
Booking flows that drop patients halfway
A patient on a mobile, mid-symptom, trying to book through a Jorvie or Indici integration that opens in a popup, asks for an NHI they do not have on hand, and times out after five minutes. They give up and ring the rooms instead, which jams the reception phones during peak hours. The site that was meant to take pressure off the front desk ends up adding to it.
Generic clinic sites vs websites built for NZ healthcare
A generic agency builds you something pretty that breaches three rules on launch day. A site built for a NZ practice respects the Medical Council, the Dental Council, HIPC, and the Privacy Act, and still books patients. The difference shows up in six specific places.
The pattern we see: practices that get these six right stop fielding compliance worries from their College and start measurably reducing reception phone load through better-designed booking flows.
Not sure where your clinic site has compliance gaps?
Book a free 30-minute audit. We will check your site against Medical Council or Dental Council advertising rules, audit your contact and intake forms against HIPC and Privacy Act 2020, and review your site speed and local search position. You walk away with a clear list of what to fix first.
Get my free healthcare auditWhat NZ medical and dental practices actually need
A website is one part of it. The system that books appointments and protects patient privacy has six moving pieces, and they all need to talk to each other.
Medical practice websites built compliant
Mobile-first builds for GP clinics, specialist rooms, and multi-disciplinary practices. Medical Council advertising rules baked into the copy review, HIPC-compliant intake forms, no patient testimonials, no comparative claims.
Dental practice websites with proper review handling
Dental Council of NZ rules are lighter than the Medical Council's but still regulated. We build dental sites that use reviews properly, with context, no superlatives, no implied typical outcome, and a review widget configured to filter out anything that would breach the standards.
Allied health and clinic sites
Physio, chiro, osteo, podiatry, psychology, and multi-clinician practices. Online booking, ACC integration where relevant, treatment area pages that rank locally, and intake forms that handle health information correctly from the first build.
HIPC and Privacy Act 2020 form audits
We audit every form that touches patient or prospective patient data, write a defensible collection statement, lock down storage and retention, and document the destruction process. The kind of paperwork that matters the day a patient asks where their information went.
Practice management integrations
Native integration with Jorvie, Indici, MedTech, ManageMyHealth, and the practice management systems NZ clinics actually run. Booking, recall, and intake flows that talk to the back end, not third-party popups that drop half the patients.
Local SEO and Google Business Profile for clinics
Suburb pages for the catchment your practice actually serves, GBP optimisation with the right medical or dental category, and structured data for MedicalBusiness or Dentist. The same local SEO playbook that took 360 Property Management to #1 on Google, adapted for the slower trust cycle of healthcare.
Why NZ practices choose Lucid
I have built sites and platforms for regulated NZ businesses across healthcare-adjacent, finance, real estate, and legal categories. The patterns repeat. The work that wins in regulated industries is technical, locally specific, and built with the rules in mind from the first wireframe rather than bolted on after launch.
We built the full OpnUp SaaS platform for NZ mental health clinicians, shipping 18-plus interactive therapy tools with end-to-end encryption of client responses, secure time-limited sharing links, role-based access for multi-clinician practices, and full Privacy Act 2020 compliance with NZ-based data residency. That work taught us, at the engineering level, what it actually takes to handle NZ health information responsibly. We have applied the same discipline across clinic sites, intake forms, and booking flows for medical, dental, and allied health practices.
None of it is magic. It is the same playbook, applied properly, by someone who understands that a healthcare website is a regulated piece of clinical infrastructure, not a brochure with a contact form glued to the bottom.
What this looks like for your practice
Compliance you do not have to babysit
Copy reviewed against Medical Council or Dental Council standards at build time and every quarter after. No surprise complaints to your College, no last-minute rewrites.
Intake forms that handle health information correctly
Every form built to HIPC and Privacy Act 2020 expectations, with collection statements, retention rules, and consent flows documented before the form goes live.
Booking flows that take pressure off reception
Native integration with Jorvie, Indici, MedTech, ManageMyHealth, or your PMS. Mobile-first booking that holds patients all the way to a confirmed appointment instead of dropping them into a phone queue.
A system, not a one-off project
Monthly reporting on enquiries, booked appointments, local rankings and GBP performance. Quarterly content additions based on the conditions and treatments your catchment is actually searching for.
Fast sites book more appointments
Patients search for clinics on phones, often mid-symptom, often after hours. A parent at 9pm trying to find a GP that takes their child in the morning, a worker on the bus trying to book a physio for an aggravated back, an anxious patient checking specialist availability before they pick up the phone. None of them are waiting six seconds for your hero image to draw.
Industry data is consistent. A site that takes more than three seconds to load on mobile loses roughly half its visitors before the page finishes drawing. We build every clinic site to hit green Core Web Vitals, with sub-three-second loads on mobile, and we keep the booking flow short enough that a patient can finish it in under a minute on a phone.
You can plug your current site into our free website speed impact calculator and see what every slow second is costing you in lost appointment bookings.
How we work with NZ healthcare clients
Four phases. You know exactly what is happening at each step, and we do not start writing code until we agree on the scope, the compliance approach, and the numbers.
Compliance and audit
We audit your current site against Medical Council, Dental Council, HIPC and Privacy Act 2020 expectations, plus the usual technical SEO, speed, and conversion checks. You get a clear list of what is non-compliant, what is leaking patients, and what to fix first.
Strategy and scope
A fixed, itemised proposal. Which pages need to exist, which forms need rebuilding, which booking system to integrate, and what the GBP and SEO plan looks like for your catchment. We define what we will write versus what your clinical team needs to sign off.
Build and compliance review
We design, build, and write the site with a final compliance pass before launch. For high-stakes pages we recommend a review with your insurer, your College, or your practice manager. Every form goes live with its privacy statement, retention rule, and consent flow documented.
Grow and report
Monthly reporting on enquiries, booked appointments through the site, local rankings, and GBP performance. Quarterly content additions based on the conditions and treatments patients in your catchment are actually searching for.
What our clients say
Real NZ businesses across regulated and trust-led industries.
"Jason took the time to understand our vision and business needs, translating them into a stunning, user-friendly website. Communication throughout the project was seamless. We highly recommend Lucid Media to anyone looking for top-notch web design services. Their talent, dedication, and customer-focused approach make them a standout in the field."
"We've been working with Jason from Lucid Media and couldn't recommend him more. He's been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. The websites he's built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!"
"Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well. It is nice to know someone reliable can manage our website and make sure it stays ranking on Google."
"We recently wanted to bring our idea for an app to life and Jason has been amazing to work with on this project. He worked quickly and efficiently, turning our ideas into reality. His expertise made the process smooth, and implemented any changes really quickly until things were working just as we needed. We're thrilled with the final product and will continue working with Jason on future projects."
"Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism. The design is clean and modern, and the functionality is exactly what we needed. Highly recommend to anyone looking for top-tier web design and development."
"Jason and team at Lucid Media were absolutely great in delivering our company's e-commerce website. It was a great experience from start to finish - and even beyond! I would especially like to highlight the clear communication, willingness to make changes and tailoring the end product to our needs, throughout the entire process. Best of luck in the future and I'm sure we will be working with Lucid Media again soon!"
"Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend."
"Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! Highly recommend to anyone looking to get their website done."
"Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals. The results were outstanding: clean, strategic, and exactly what we needed to elevate our brand presence."
"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."
"Jason was a delight to work with. He turned my vision into my dream website for my business in a matter of days. His service and support is unmatched. I am truly, blown away."
"Working with Jason from Lucid Media has been an absolute game changer for my social media presence. His strategies have helped increase engagement, improve reach, and bring a more polished and professional edge to my social platforms."
"I have been working with Jason from Lucid for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. Most of all he actually gets the results he says he will."
"I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies."
"Jason has been awesome in the work he has done for us - he is fast, very responsive and professional. Would highly recommend!"
"Jason at Lucid Media did an incredible job designing my website and optimising it for lead generation. He delivered everything quickly without compromising on quality. I'm really happy with the end result and already seeing the benefits."
What is slow speed costing your clinic?
Plug your current site speed into our free calculator. It works out how many appointment enquiries you are losing every month to bounce, and what fixing it is worth in real dollars.
Try the free speed calculatorRelated reading
Playbooks, case studies, and services we wrote for NZ businesses operating in regulated and trust-led industries.
Healthcare web design and compliance FAQ
Got questions? We have got answers. Here are some common questions about working with us.
Ask a QuestionReady to book a clinic site that is compliant from day one?
Tell me about your practice, your catchment, and where the current site is letting you down. I will come back with a fixed, itemised plan, a compliance approach, and a realistic timeline. No vague ranges, no sales pressure.
