Meta Replaced 'Engagement' with 'Interactions': What Changed
Meta has replaced Post Engagement with Interactions, redefined engaged-views and renamed the attribution model. Here's what changed and what to check now.
Jason Poonia 52 articles on Digital Marketing
Build a complete digital marketing strategy for your New Zealand business. Our articles cover multi-channel marketing, lead generation, email campaigns, social media, and how to measure ROI across all your online marketing efforts.
Meta has replaced Post Engagement with Interactions, redefined engaged-views and renamed the attribution model. Here's what changed and what to check now.
Jason Poonia
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Meta rebuilt click-through attribution in March 2026. Here is what actually changed, why your reported numbers dropped 40-60%, and how to read the new reports.
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Connect the Meta Ads MCP to Claude or ChatGPT step by step, plus the fix for is_ads_mcp_enabled returning false, tested on a real client account.
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Realistic digital marketing budget guidelines for New Zealand small businesses. How to allocate spend across SEO, ads, and content in 2026.
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A New Zealand restaurant spent $10/day on Facebook Ads and drove a high volume of website visits at $0.46 each. Here's the exact strategy that made a small budget work.
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Full breakdown of the Facebook Ads strategy that generated a high volume of qualified car buyer leads at $16.02 each for a New Zealand dealership in 4 months.
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Most brands turn off ads on Cyber Monday. We kept going with a warm audience retargeting extension that added incremental revenue. Here's the playbook.
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Real New Zealand cost per lead data by industry from actual campaigns. See what cleaning, plumbing, real estate, and other New Zealand businesses pay per lead in 2026.
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Everything New Zealand restaurant owners need to know about digital marketing in 2026. Real campaign data, proven strategies, and practical advice from $10/day budgets.
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Real data from New Zealand real estate campaigns. See what works for lead generation, personal branding, and technology for Kiwi real estate agents in 2026.
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A month-by-month marketing calendar for New Zealand e-commerce brands with real ROAS data. Know exactly when to scale spend and what campaigns to run each season.
Jason Poonia Showing 25-36 of 52 posts
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