Conversion Rate Optimisation Guides

18 articles on CRO

Turn more website visitors into leads and customers with conversion rate optimisation strategies that work. Our CRO guides cover A/B testing, landing page design, user behaviour analysis, and data-driven techniques to improve how your website performs.

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CRO 4 Mar 2026

A/B Testing: A Quick-Start Guide to Optimising Conversions

Learn A/B testing fundamentals, from choosing the right elements to test to analysing results and boosting your website conversion rates.

Jason Poonia

5 min read

CRO 4 Mar 2026

Sales Funnels for Service Businesses in New Zealand

The sales funnels Lucid Media has actually built and run for New Zealand service businesses. Real client examples, real results, and which ones are not worth your time.

Jason Poonia

5 min read

CRO 4 Mar 2026

The Pre-Suasion Checkbox Hack That Increased Our Revenue by 16%

How adding a single checkbox to an opt-in page generated a 16% revenue increase using pre-suasion psychology, with examples for New Zealand businesses.

Jason Poonia

5 min read

CRO 4 Mar 2026

User Behaviour Analysis to Improve Conversion Rates: A How-To

How-to guide for using user behaviour analysis tools like Google Analytics and Hotjar to identify conversion barriers and boost results.

Jason Poonia

5 min read

CRO 4 Mar 2026

User Behaviour Analysis to Improve Conversion Rates: Expert Tips

Expert tips on using heatmaps, click tracking, A/B testing, and personalisation to analyse user behaviour and improve conversion rates.

Jason Poonia

5 min read

CRO 4 Mar 2026

Why Your New Zealand Business Website Isn't Converting

Your New Zealand business website looks great but isn't generating leads? Learn the 5 critical conversion elements most sites are missing and how to fix them.

Jason Poonia

5 min read