Web Design 4 Mar 2026
Is Your Auckland Business Losing Customers Online? How to Tell
8 warning signs your Auckland business is losing customers online, plus actionable steps to improve your local search visibility.
Jason Poonia Our Blog
Insights, tips, and strategies to help your business succeed online.
Jason Poonia 
SEO 4 Mar 2026
Is Your Website Penalised by Bad Backlinks? How to Check
Learn how to identify toxic backlinks hurting your SEO rankings, audit your backlink profile, and fix Google penalties from bad links.
Jason Poonia 
CRO 4 Mar 2026
Key User Behaviour Metrics for CRO Success: Beginner's Guide
A beginner's guide to user behaviour metrics for CRO, covering bounce rate, session duration, conversion funnels, and A/B testing.
Jason Poonia 
Local SEO 4 Mar 2026
Technical Local SEO Guide for New Zealand Businesses
A practical guide to local SEO for New Zealand businesses covering website structure, Google My Business, schema markup, and content localisation strategies.
Jason Poonia 
CRO 4 Mar 2026
A/B Testing: A Quick-Start Guide to Optimising Conversions
Learn A/B testing fundamentals, from choosing the right elements to test to analysing results and boosting your website conversion rates.
Jason Poonia 
SEO 4 Mar 2026
Search Engine Optimisation Tips That Actually Work!
Ten practical SEO tips that actually work, from mobile optimisation and content improvement to blogging, backlinks, and sitemap submission.
Jason Poonia 
SEO 4 Mar 2026
SEO Guide for Beginners: Written for New Zealand Business Owners
A plain-English SEO guide for business owners who want to understand how ranking on Google actually works in 2026, written by the Lucid Media team.
Jason Poonia 
CRO 4 Mar 2026
Sales Funnels for Service Businesses in New Zealand
The sales funnels Lucid Media has actually built and run for New Zealand service businesses. Real client examples, real results, and which ones are not worth your time.
Jason Poonia 
CRO 4 Mar 2026
The Pre-Suasion Checkbox Hack That Increased Our Revenue by 16%
How adding a single checkbox to an opt-in page generated a 16% revenue increase using pre-suasion psychology, with examples for New Zealand businesses.
Jason Poonia 
Local SEO 4 Mar 2026
The Role of Off-Page SEO in Local SEO Strategies: A Case Study
Case study showing how off-page SEO techniques like local backlinks, citations, and community engagement improved local search rankings.
Jason Poonia 
Digital Marketing 4 Mar 2026
Top 6 Reasons You Need a Digital Marketing Strategy
Why most businesses fail at marketing without a strategy, and how to build one that targets the right audience and drives measurable results.
Jason Poonia 
Web Design 4 Mar 2026
Ultimate Guide to Website Design for New Zealand Small Businesses
Complete guide to website design for New Zealand small businesses covering UX, SEO, mobile responsiveness, platform selection, and content strategy.
Jason Poonia Showing 169-180 of 224 posts
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