CRO 4 Mar 2026
Master A/B Testing: Your Quick-Start Guide to Optimising Conversions
Learn A/B testing fundamentals, from choosing the right elements to test to analysing results and boosting your website conversion rates.
Jason Poonia Our Blog
Insights, tips, and strategies to help your business succeed online.
Jason Poonia 
SEO 4 Mar 2026
Search Engine Optimisation Tips That Actually Work!
Ten practical SEO tips that actually work, from mobile optimisation and content improvement to blogging, backlinks, and sitemap submission.
Jason Poonia 
SEO 4 Mar 2026
SEO Guide for Beginners (2026 Edition, Written for NZ Business Owners)
A plain-English SEO guide for business owners who want to understand how ranking on Google actually works in 2026, written by the Lucid Media team.
Jason Poonia 
CRO 4 Mar 2026
The Best Sales Funnels for Service-Based Businesses in New Zealand (2026 Edition)
The sales funnels Lucid Media has actually built and run for NZ service businesses. Real client examples, real results, and which ones are not worth your time.
Jason Poonia 
CRO 4 Mar 2026
The Pre-Suasion Checkbox Hack That Increased Our Revenue by 16%
How adding a single checkbox to an opt-in page generated a 16% revenue increase using pre-suasion psychology, with examples for NZ businesses.
Jason Poonia 
Digital Marketing 4 Mar 2026
Top 6 Reasons You Need a Digital Marketing Strategy for Your Business
Why most businesses fail at marketing without a strategy, and how to build one that targets the right audience and drives measurable results.
Jason Poonia 
Local SEO 4 Mar 2026
The Role of Off-Page SEO in Local SEO Strategies: A Case Study
Case study showing how off-page SEO techniques like local backlinks, citations, and community engagement improved local search rankings.
Jason Poonia 
Web Design 4 Mar 2026
Ultimate Guide to Website Design for NZ Small Businesses
Complete guide to website design for NZ small businesses covering UX, SEO, mobile responsiveness, platform selection, and content strategy.
Jason Poonia 
Web Design 4 Mar 2026
User-Friendly E-commerce Website Design Tips: A Beginner's Guide
Beginner's guide to e-commerce UX design covering navigation, checkout optimisation, product pages, responsive design, and secure payments.
Jason Poonia 
Paid Ads 4 Mar 2026
Using Google Ads to Boost Local Search Visibility: A Step-by-Step Guide
Step-by-step guide to using Google Ads for local search, covering account setup, keyword targeting, ad copy, extensions, and performance tracking.
Jason Poonia 
CRO 4 Mar 2026
Using User Behaviour Analysis to Improve Conversion Rates: A How-To Guide
How-to guide for using user behaviour analysis tools like Google Analytics and Hotjar to identify conversion barriers and boost results.
Jason Poonia 
CRO 4 Mar 2026
Using User Behaviour Analysis to Improve Conversion Rates: Expert Tips
Expert tips on using heatmaps, click tracking, A/B testing, and personalisation to analyse user behaviour and improve conversion rates.
Jason Poonia Showing 145-156 of 196 posts
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