Insights, tips, and strategies to help your business succeed online.
Discover how to measure digital marketing success using KPIs, Google Analytics, social media metrics, email metrics, and ROI calculations.
Jason Poonia 
The Google Ads walkthrough I give every NZ business owner. When to run them, how to set them up properly, and the mistakes that burn budget for nothing.
Jason Poonia 
An honest walkthrough of how a NZ web development agency scopes, builds, and ships a project. Written by Lucid Media, with real client examples.
Jason Poonia 
8 warning signs your Auckland business is losing customers online, plus actionable steps to improve your local search visibility.
Jason Poonia 
Learn how to identify toxic backlinks hurting your SEO rankings, audit your backlink profile, and fix Google penalties from bad links.
Jason Poonia 
A beginner's guide to user behaviour metrics for CRO, covering bounce rate, session duration, conversion funnels, and A/B testing.
Jason Poonia 
A practical guide to local SEO for NZ businesses covering website structure, Google My Business, schema markup, and content localisation strategies.
Jason Poonia 
Learn A/B testing fundamentals, from choosing the right elements to test to analysing results and boosting your website conversion rates.
Jason Poonia 
Ten practical SEO tips that actually work, from mobile optimisation and content improvement to blogging, backlinks, and sitemap submission.
Jason Poonia 
A plain-English SEO guide for business owners who want to understand how ranking on Google actually works in 2026, written by the Lucid Media team.
Jason Poonia 
The sales funnels Lucid Media has actually built and run for NZ service businesses. Real client examples, real results, and which ones are not worth your time.
Jason Poonia 
How adding a single checkbox to an opt-in page generated a 16% revenue increase using pre-suasion psychology, with examples for NZ businesses.
Jason Poonia Showing 145-156 of 203 posts
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