Website redesign services that win back the customers you're losing

If your site looks dated, loads slowly, or isn't producing enquiries, it's due. Orbit Media's survey of agency professionals puts the average website lifespan at around two years and seven months before a redesign, and most business sites we audit are well past that. The more useful test is commercial, not cosmetic: are people finding you and then leaving without making contact? Every visitor who lands on your site and leaves without taking action is a potential client you didn't win. If enquiries have flattened while traffic holds steady, the website is usually the problem. And if you hesitate before sending a prospect to your own homepage, you already know.

Not if the migration is handled properly. Rankings drop after a redesign when URLs change without redirects, ranking content gets deleted, or technical signals break, and all three are preventable. Before anything moves, we map every URL on your current site, set up permanent redirects, and carry across the content, headings and metadata that earned your positions. After launch we monitor Search Console to catch anything Google flags. SEO preservation is built into our redesign process, not sold as an extra. If a previous agency cost you rankings, this is the part of the process to ask hard questions about.

Most redesigns run from several weeks for a smaller business site to a few months for a large or e-commerce build. The honest answer is that it depends on scope: page count, content, custom functionality and how quickly feedback comes back all move the timeline. What we don't do is leave it open-ended. You get a fixed timeline at the strategy session before any work starts, broken into stages, so you know what's happening and when. Your current site stays live the whole time, so there's no pressure to rush the parts that matter.

Yes. A redesign doesn't have to mean throwing everything out. We keep what's working, like pages that rank, content that converts and brand elements you want to carry forward, and rebuild what's holding you back. The audit at the start tells us which is which, so the decision is based on data rather than taste. We work with WordPress, Shopify and custom-built sites, so in most cases we can rebuild on your existing platform or move you to a better one. Either way, nothing that earns you traffic or enquiries gets thrown away.

Yes, WordPress redesigns make up a large share of our work. We can rebuild your site on WordPress with faster, cleaner foundations, or move you to another platform if it fits your business better; the audit tells us which makes sense. Older WordPress sites often carry years of accumulated plugins and technical debt that drag load times down, and Google and SOASTA's research found the probability of a bounce rises 32% as load time goes from one second to three. Speed is usually where a WordPress redesign pays for itself first, and it's one of the first things we benchmark.

In New Zealand, a professional website redesign typically costs between $5,000 and $20,000. Where you land in that range depends on the size of the site, whether it includes e-commerce, how much content needs rewriting and any custom functionality. Cheaper quotes exist, but be cautious of any produced without an audit; a redesign priced before anyone has looked at what currently earns your traffic is how rankings get lost. We scope your project at a free strategy session and quote a fixed price before any work starts, so there are no surprises partway through.

Every redesign includes a performance audit, design, development, an SEO migration and post-launch monitoring. We start by auditing your current site to find where it loses visitors, then design and build the new one around a clear path to enquiry. We map and redirect every URL, set up tracking so enquiries are measurable, and test on real devices before anything goes live. It's the same documented process, the Lucid Launch System, that sits behind 200+ projects since 2018. You'll see the plan in writing before we start, and you'll know which stage your project is in at any point.

No. Your current website stays live and untouched while we build the new one in a separate staging environment. You review and approve the new site privately before anyone else sees it. When it's ready, we switch over in a controlled launch, usually at a quiet time for your business, and most visitors never notice the change happened. If anything unexpected comes up at launch, the old site is still there to roll back to. Downtime is a planning failure, and the staging-first process exists to prevent it.

You'll see it in the numbers, not in our opinion of the design. Before launch we set up tracking for the actions that matter to your business: calls, form enquiries, quote requests, sales. After launch you can compare those directly against how the old site performed, alongside page speed and search rankings. We report on what changed and what we're doing about anything that hasn't moved yet. That's the standard we hold ourselves to on every project: results you can check, not guesswork. A redesign you can't measure is just expensive art.