User experiences that delight and convert

UX (user experience) is the overall journey: how the product is structured and how users move through it at every step. UI (user interface) is the visual layer: buttons, colours, typography, spacing, and layout. Think of UX as the blueprint that determines how a building functions, and UI as the interior design that makes it feel right. They're different disciplines, but a product needs both done well before it feels effortless to use.

Yes, we can include user testing at multiple stages of the design process. Testing with real users through moderated sessions, unmoderated tasks, and A/B tests surfaces usability issues before development begins, when changes are cheapest to make. Nielsen Norman Group's research shows around five test users uncover most usability problems, so even small-scale testing pays for itself. For New Zealand businesses, we can recruit testers from your actual target audience so the feedback reflects real customers.

Good UX removes friction from the journey, from the moment someone lands to the point where they complete a purchase, enquiry, or sign-up. When people can find what they need, understand their options, and finish tasks without confusion, more of them follow through. Forrester research has estimated that every dollar invested in UX can return up to $100 in business value. In practical terms, that means fewer abandoned forms, fewer lost leads, and fewer visitors leaving because something felt harder than it needed to be.

Yes. Our UX audits combine heuristic analysis, analytics review, and behaviour data like heatmaps and session recordings to find the friction points in your current site. You get a prioritised list of recommendations ranked by likely impact and implementation effort, so the quick wins are obvious. From there, we can implement the changes ourselves or hand your development team a brief detailed enough to act on without guesswork.

UI/UX design cost depends on scope and depth. Across the New Zealand market, a focused UX audit of an existing site typically starts around $2,000, while a full UI/UX design project for a new product ranges from $8,000 to $25,000 or more depending on complexity. We scope every project individually and provide a clear, itemised quote after a free discovery call, so you know exactly what you're paying for before anything starts.

A UX audit of an existing site typically takes 2-3 weeks. Full UI/UX design projects for new products or major redesigns usually run 4-10 weeks, depending on the number of user flows and screens and the depth of research involved. We structure the work in phases so you see progress regularly and give feedback at the decision points that matter. It also means development can start on finished sections while later screens are still in design.

Yes, because they're different disciplines. Developers are experts at building functionality, but user research, information architecture, and interaction design are separate skills. Doing the UX work before development starts actually saves build time and cost: clear specifications mean less back-and-forth and fewer decisions made on the fly. Plenty of clients come to us after paying for rework that a proper UX phase would have prevented. It's cheaper to design it right than to build it twice.

Depending on scope, you typically receive user research findings, personas, site maps, user flow diagrams, wireframes, interactive prototypes, and final visual designs in Figma. We also provide design system documentation covering colours, typography, components, and interaction patterns so your developers can implement everything accurately. All files are handed over with full ownership, and we walk your team through them so nothing about the design intent gets lost in translation.